What digital brand messaging strategy is best for your wine business?
In 60 seconds or less, uncork your wine brand’s digital marketing flavor profile and uncover how to implement your signature content style for massive growth on social media and beyond.
I sort of just fell into this industry, but I feel so lucky to be on this path.
B.
I went from novice to wine professional because I decided to pursue my passion for wine.
C.
I enjoyed the science of winemaking, studied enology in university, and have stuck with it ever since.
D.
I built a career in another sector (marketing, communications, operations, etc.) and thought doing what I do with wine would be more fun. #greatdecision
E.
I started in the tasting room/wine bar and worked my way up.
F.
The family business! Wine is in my blood.
3.
How does social media tie into your current wine business's digital marketing strategy?
A.
Strategy, what strategy? I post when I have the time and hope it lands!
B.
I’m posting consistently and experienced initial growth on social media, but I’m not sure where to go from here.
C.
I’ve built a loyal, engaged community aligned with our wine brand and have a system for getting new followers into our marketing funnel.
4.
Which of these would you describe as your kryptonite (the thing that takes you down most often) when it comes to digital marketing?
A.
Content ideation and development
B.
Copywriting
C.
Content creation: photos, videos, graphics, etc.
D.
Strategy
E.
Consistency in posting
F.
Platform selection
5.
When it comes to content creation for your wine brand or wine business, you're like…
Gary Vee – I create badass content that’s so aligned with my audience interests that people come to me for advice
6.
In an ideal world, someone would hand you…
A.
A done-for-you social media content calendar for the whole year that I can customize as needed. #nobrainer
B.
An in-house photographer/videographer to capture content….we never have visual assets when we need them!
C.
A blogging calendar with well-researched keywords to boost SEO and traffic to our website.
D.
Email marketing templates tailored to the wine industry with captivating copywriting
E.
Speaking of copywriting….can you just hand me a copywriter and take this off my plate?
F.
A full blown digital marketing plan to cover email, social media, paid advertising, and content marketing.
7.
Step into the future with me for a minute… your wine brand’s digital marketing strategy is complete and cranking out impressive results. What are you doing?
A.
Taking that much needed tropical vacation I’ve been putting off for far too long.
B.
Getting a massive raise! #earnedit
C.
Wines are flying off the shelves so fast, we’re reaching into our library wines.
D.
Hosting a celebration for our hardworking team and popping the expensive bottles.
E.
Launching new wines and experiences now that we have more room for creativity!