What digital brand messaging strategy is best for your wine business?

Quiz Questions

• 1.
  Your ultimate vision for your wine brand or wine business looks like….

  • A.
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    Coca-Cola: A household name everyone knows and loves that will stand the test of time.
  • B.
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    Patagonia: A beacon for the well-being of earth and leaving the planet better than we found it.
  • C.
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    Harley Davidson: The drink of choice for spirited wine lovers committed to ripping up the rule book.
  • D.
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    Mercedes-Benz: For those who breathe luxury, value exclusivity, and want “the best or nothing.”
  • E.
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    M&M: Wine for those who know life is too short to take everything seriously.
  • F.
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    Apple: The ultimate in innovation and always at the forefront of what’s next for the industry.
• 2.
  Why did you decide to work in the wine industry?

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  • A.
    I sort of just fell into this industry, but I feel so lucky to be on this path.
  • B.
    I went from novice to wine professional because I decided to pursue my passion for wine.
  • C.
    I enjoyed the science of winemaking, studied enology in university, and have stuck with it ever since.
  • D.
    I built a career in another sector (marketing, communications, operations, etc.) and thought doing what I do with wine would be more fun. #greatdecision
  • E.
    I started in the tasting room/wine bar and worked my way up.
  • F.
    The family business! Wine is in my blood.
• 3.
  How does social media tie into your current wine business's digital marketing strategy?

  • A.
    Strategy, what strategy? I post when I have the time and hope it lands!
  • B.
    I’m posting consistently and experienced initial growth on social media, but I’m not sure where to go from here.
  • C.
    I’ve built a loyal, engaged community aligned with our wine brand and have a system for getting new followers into our marketing funnel.
• 4.
  Which of these would you describe as your kryptonite (the thing that takes you down most often) when it comes to digital marketing?

  • A.
    Content ideation and development
  • B.
    Copywriting
  • C.
    Content creation: photos, videos, graphics, etc.
  • D.
    Strategy
  • E.
    Consistency in posting
  • F.
    Platform selection
• 5.
  When it comes to content creation for your wine brand or wine business, you're like…

  • A.
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    Marie Kondo – I’m super organized with a content creation system in place, but could use help with creativity.
  • B.
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    George Clooney – I’m entertaining, but a bit behind the times translating that to the digital space.
  • C.
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    Kim Kardashian – I know what works for my brand, in-the-know, and regularly produce killer content.
  • D.
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    Oprah – My brand is so well-known that my audience loves whatever I publish on social media is gold.
  • E.
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    Gary Vee – I create badass content that’s so aligned with my audience interests that people come to me for advice
• 6.
  In an ideal world, someone would hand you…

  • A.
    A done-for-you social media content calendar for the whole year that I can customize as needed. #nobrainer
  • B.
    An in-house photographer/videographer to capture content….we never have visual assets when we need them!
  • C.
    A blogging calendar with well-researched keywords to boost SEO and traffic to our website.
  • D.
    Email marketing templates tailored to the wine industry with captivating copywriting
  • E.
    Speaking of copywriting….can you just hand me a copywriter and take this off my plate?
  • F.
    A full blown digital marketing plan to cover email, social media, paid advertising, and content marketing.
• 7.
  Step into the future with me for a minute… your wine brand’s digital marketing strategy is complete and cranking out impressive results. What are you doing?

  • A.
    Taking that much needed tropical vacation I’ve been putting off for far too long.
  • B.
    Getting a massive raise! #earnedit
  • C.
    Wines are flying off the shelves so fast, we’re reaching into our library wines.
  • D.
    Hosting a celebration for our hardworking team and popping the expensive bottles.
  • E.
    Launching new wines and experiences now that we have more room for creativity!

Quiz Outcomes

• 1.
  Make-A-Splash Riesling
• 2.
  Good-Time GSM
• 3.
  Prestigious Pinot Noir