Your brand’s archetype is... The Olympian!
Friend, you love a little healthy competition — probably because you’re always taking first place! When it comes to drive and determination, you win big. No wonder you’re so confident…Clients come to you for straight-forward inspiration. Whatever challenges they face, they know you’ll have unique solutions + the energy to see them through... Your commitment inspires trust.So what’s the hold up? Remember, vulnerability is a sort of strength, too. Let your clients know they don’t have to be superheroes 24/7. Try giving them a glimpse of your soft side now and then!“A brand’s strength is built upon its determination to promote its own distinctive values and mission.” — Jean-Noel KapfererReady to get a lil' personal? Read on for 3 exercises to customize your brand’s brilliant archetype!1. Ask yourself these big questions about your brand: who are you? Why are you here? What sort of future do you want to create? Get to the heart of your business. Then create a voice in alignment.2. Consider your perfect client. Who are you trying to attract? We’re more likely to purchase from folks who reflect our core values and beliefs!3. Check out the competition. You want to make sure your voice is unique. It’s all too easy for businesses in the same niche to blend together — be the one to stand out!Hold up — let me introduce myself...Hello, My name is Eugenie ( u-jin-nay)I’m a brand strategist for financial brands across the globe. Think you could be next? Me, too...After wrapping up my grad degree in business, I decided to turn my tireless imagination into a career! Using character development strategies, I help brands create stories that resonate with their unique audiences.Past clients range from international fintech companies to money coaches! Whatever your service, I can help you sell, friend 🎉Not sure where to start? These 3 resources will show you how to attract clients using your archetype!1. Check out this post on my blog Brand New You! It’ll break down leveraging your brand’s personality for lightning-quick growth. Hint: it’s all about telling a story your clients can’t resist ✍️2. Download my free pdf worksheet. It’s going to get you crystal clear on your brand’s messaging. Consistency is key, friend. And I’m going to make it super straightforward for you...3. Book a 15 minute consultation with yours truly! Think we might make a perfect team? Give me a call, and I’ll customize a plan to suit your brand’s unique niche. Get ready for some big wins, friend.P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌