Ready to Identify Your Social Media Persona?

Quiz Questions

• 1.
  How often do you post on your business's social media accounts?

  • A.
    I don't have any social media for my business.
  • B.
    Once a week or less.
  • C.
    A few times a week.
  • D.
    Daily or multiple times a day.
  • E.
    I'll post consistently for about a month but then I fall off.
• 2.
  Which of the following social media platforms are you familiar with?

  • A.
    None of them, I know I need this but I haven't even started.
  • B.
    Facebook
  • C.
    Instagram
  • D.
    TikTok
  • E.
    LinkedIn
  • F.
    Twitter
  • G.
    YouTube
  • H.
    All the major platforms. I'm EVERYWHERE!
• 3.
  How do you measure the success of your social media efforts?

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  • A.
    I don't track any metrics.
  • B.
    If more than my mom "likes" a post it's a success.
  • C.
    I occasionally check likes and comments.
  • D.
    I regularly monitor engagement, reach, and growth.
  • E.
    I use analytics tools to track performance and adjust my strategy accordingly.
• 4.
  How do you create content for your social media accounts?

  • A.
    What content? I don't create any content.
  • B.
    I occasionally share articles, memes or images I find online.
  • C.
    I create original content, but it's not always consistent or on-brand.
  • D.
    I have a content calendar and create consistent, high-quality content that aligns with my brand.
• 5.
  How do you engage with your audience on social media?

  • A.
    I don't engage with my audience.
  • B.
    I occasionally respond to comments or messages.
  • C.
    I regularly respond to comments, messages, and mentions.
  • D.
    I proactively engage with my audience, participate in conversations, and collaborate with influencers.

Quiz Outcomes

• 1.
  The Phantom Profile

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  Yes, yes it is, Elle!You've been waiting in the wings, watching others shine, preparing for your day in the social media sun... well today is your day! Your social media skills are at the beginner level, but that's a great place to start! You don't have to unlearn any bad habits or correct "the algorithm" you just get to get going. Your first step is to make sure your bio accurately represents you!Your bio can be one of the main ways your perfect client will find you on social media. So let's get that blank grey/blue sketch person out of there and replace them with a real life in color you!I've outlined the 3 things all bio's need (and no it does not include your astrological sign... if you don't want it to). You're about 30 minutes away from being ready to make your first post!No 1. A Clear Profile PictureYes this should be a photo of you and ideally it's a photo of your face! People like to connect with other people. Your profile photo is linked everywhere you comment and like and follow so the more people see your fabulous face the more likely they are to start feeling friendly towards you.Keep an eye out for an email from me tomorrow outlining the next two items.
• 2.
  The Post Ghost

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  You're already doing 50% of the work towards an incredible profile... we just need to take you the rest of the way.You know WHAT you want to say it's just that once you've said it you're not sure what else to do. You find yourself posting content and then "ghosting" until the next time you're ready to post... whenever that will be. You're familiar with the basics but can get overwhelmed on the platform because you don't know how to spend your time there.Let's get you an engagement strategy! Social media is SOCIAL after all. When you spend your time wisely engaging with your audience you'll see your overall engagement rise on your platform and more people sticking around to find out what else you are going to say! It's much more rewarding to share content and receive comments, likes, shares and saves than it is to post to crickets. Watch my daily engagement strategy, The Daily F.I.T.Once you start the habit of engaging with your audience for at least 5 minutes/day you will find that you're much more in tune with what your audience wants and can help them achieve it. P.S. This video series was created for you to watch over a series of 5 days but you can binge all the videos in about 30 mins! Enjoy!
• 3.
  Ms. Savvy

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  Hey, hey super savvy marketer!I see you. You may work in marketing (emails, SEO, web design, PR) or you may just be naturally gifted at social media.Either way, because you've had some success on social you keep chasing that "I went viral" high. And believe me, I get it! Nothing feels better than to see your reach grow exponentially overnight... except the feeling you get when you have consistent client flow from your social media accounts. The algorithm doesn't hate you. It's actually rooting for you. It wants you to capture the attention of people and keep them on that platform. What you need to understand is that the algorithm does not care if you get more clients, you have to care about that. Since you've got your big girl social media pants on you're probably already...✅ Posting Consistently✅ Engaging Regularly✅ Trying the Newest TrendsWhich is why I'm giving you a list of metrics to track that have nothing at all to do with your reach, likes or viral videos. These are metrics that will directly lead to client conversions if you keep increasing them over time. For you it's a mindset shift. Let's move from focusing on the virality of your content to focusing on the results. Keep an eye on your inbox tomorrow for the list!
• 4.
  The Sprinter

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  If you feel like a T-Rex racing for the finish... you're doing it wrong.Like all marketing, social media is about consistently sharing your message over time. I don't know anyone who's hoping to only be in business for 30 days so let's set you up with a marketing program that's sustainable for the length of your business. When you overcommit to a posting schedule that isn't in alignment with the actual time you have to spend on your business every week of the year you're setting yourself up to fail.Let's making posting a habitual action in your calendar so that it doesn't feel like such a heavy lift. The first step is to identify how much time you have on a weekly or monthly basis to work on your marketing plan. This could be 2 hours once a week or 30 minutes once a month. There is no "right answer" to this question because it's unique to YOU!Set a timer for 15 minutes and open your schedule. With everything you have going on in your biz figure out where that marketing time will be spent. Once you've done this keep an eye on your inbox. Check your inbox tomorrow for the Consistency Outline and it will help you create the perfect posting schedule FOR YOU!