CONSISTENCY: You gravitate toward sticking with a plan and simplifying processes. You’re an action-taker who enjoys using frameworks to achieve goals and measure success along the way.
CONNECTION: You gravitate toward developing relationships and experiencing community. You’re a natural collaborator who enjoys meeting, supporting and introducing like-minded people.
CREATIVITY: You gravitate toward expressing yourself and challenging the status quo. You’re a trail-blazer who enjoys brainstorming fresh ideas and problem-solving through innovation.
CURIOSITY: You gravitate toward learning new things and experimenting. You’re an avid researcher who enjoys reverse engineering and testing new strategies to figure out what works.
3.
Which brand-related win would you most like to experience right now?
A.
CLARITY: The ability to confidently communicate what you do, who you serve & how you can help people
B.
COHESION: An online presence (social media, website, etc.) that aligns with & reflects your brand message
C.
ENGAGEMENT: An audience of people you're excited to serve, who connect with your brand message
D.
AUTHORITY: The ability to stand out and to position your brand as unique and/or thought-leading in your space
4.
Which brand development goal are you most excited to accomplish in the short-term future?
A.
GROW: Reach/Attract more of the people my brand currently serves and sell more of what I currently offer
B.
REFINE: Streamline my brand identity to serve a specific niche and/or narrow down what I offer
C.
INTEGRATE: Incorporate more of what I'm all about into my brand identity without diluting my message or confusing people
D.
PIVOT: Seamlessly shift my brand identity to serve a different audience and/or sell different offers
5.
You would be most satisfied to hear an ideal audience member describe your brand as:
A.
Innovative
B.
Approachable
C.
Uplifting
D.
Informative
6.
Of these two common entrepreneurial struggles, which one has been a bigger challenge for you on your brand-building journey up to this point?
A.
Shiny object syndrome
B.
Perfectionism
7.
In 1-2 years which offer do you want to be selling the most of?