3-Minute Brand Assessment
How strong is your brand messaging and language? Find out how you score on the keys to building a verbally powerful brand—and where you can amp things up from here.
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Quiz Questions
1.
Yes or No: Our brand is crystal-clear on who our primary audience is and what motivates them.
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A.
Yes
B.
No
C.
Kinda
2.
Our brand has (and communicates) a strong point of view on our category.
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A.
Yes
B.
No
C.
Kinda
3.
We have an answer for WHY our brand exists that's bigger than “to make money.”
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A.
Yes
B.
No
C.
Kinda
4.
We know what makes us different from our competitors...and leverage those differences in our marketing.
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A.
Yes
B.
No
C.
Kinda
5.
We are clear on what we want to be known for.
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A.
Yes
B.
No
C.
Kinda
6.
Our messaging fires us up—we have a brand story we love to tell.
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A.
Yes
B.
No
C.
Kinda
7.
Our messaging is compelling to our audience (it makes them lean in, rather than check out).
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A.
Yes
B.
No
C.
Kinda
8.
Our messaging is believable—it makes sense coming from us.
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A.
Yes
B.
No
C.
Kinda
9.
Our messaging is clear—we can express it confidently and audiences get it.
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A.
Yes
B.
No
C.
Kinda
10.
Our messaging is distinct—it’s ownable to us and doesn’t feel like any other brand's.
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A.
Yes
B.
No
C.
Kinda
11.
Our messaging reflects our strongest beliefs.
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A.
Yes
B.
No
C.
Kinda
12.
We have a strong and distinct brand voice that's been thoughtfully created.
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A.
Yes
B.
No
C.
Kinda
13.
Our voice feels right for our brand and resonates with audiences.
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A.
Yes
B.
No
C.
Kinda
14.
We use our voice consistently, everywhere we show up (even in the tiniest corners of our marketing).
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A.
Yes
B.
No
C.
Kinda
15.
Our products/services have unique names that are on brand.
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A.
Yes
B.
No
C.
Kinda
16.
We LIKE how we sound and don’t wish we had “that other brand’s” verbal style.
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A.
Yes
B.
No
C.
Kinda
17.
Lastly, which of these phases best describes your business?
A.
Starting up: Just getting going
B.
Scaling up: Past the early stages and growing
C.
Well established: A mature and stable enterprise
Quiz Outcomes
1.
Result 1
2.
Result 2
3.
Result 3
4.
Result 4
