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You are supportive, compassionate, and kind. You're a one-in-a-million friend, and you're a rock for many people. Because you're such a people person, community is extremely important to you. An email newsletter that focuses on relationships will make your audience feel seen and held. First off, use email to highlight your relationships in your business community. Share client wins and testimonials. Share how people and businesses you love are absolutely rocking the space. You can even curate a weekly list of the awesomeness you're seeing in your online business community. Of any personality type, being an affiliate comes naturally to you, because you naturally and authentically share what you love about your fellow business owners. You also shine when you focus on your readers' relationships with themselves. Because people come to you for support and advice, why not lend your natural coaching to your subscribers?Teach your audience ways that they can take care of themselves, your tips and tricks for self-care. Let them in on your motivation and mindset hacks. Talk about what inspires you and what keeps you going. Share your own stories of overcoming challenges. Here's a tip to totally win at email...Because you love nurturing others, sometimes you may feel shy sharing about yourself. But the people on your list have opted in to hear from YOU.Challenge yourself to open your heart, share what's going on behind the scenes, and be brave. Your audience will resonate with this kind of authenticity. Through these authentic stories, you build trust, connection, and community. âAfter nourishment, shelter and companionship, stories are the thing we need most in the world.â â Philip PullmanOPEN UPHere are 3 tricks for writing better emails (that people love to open)1. Keep a Swipe File!All copywriters know that starting from a blank page is a lot harder than starting with a swipe. Having a swipe file absolutely doesn't mean stealing the copy that someone else has written. But look at emails you love, and think about how they're operating. Dissect the structure of the email. Does it open with a hook and end with a call to action? How many offers are in the email? By the way, the golden rule with email and copywriting in general is to have one simple offer. So start saving emails you love. Save welcome sequences, launch emails, great newsletters, and any emails that really stand out in your inbox. The next time you go to write an email, look at what your inbox's champions are putting out there. Another resource for really good email swipes is the website reallygoodemails.com.2. Take Advantage of the Welcome Sequence A welcome sequence can be your email list's secret weapon. That's because when someone first signs up for your list⊠they're actively engaging with you. By opting in, they're telling you they want to hear from you.This is like the honeymoon period in your relationship. It's a ripe opportunity to build loyalty, engagement, and even convert these new subscribers into customers. Because in addition to the people who've just bought from you, the newest leads on your list are your hottest prospects.You want to create an opportunity for your new leads to fall in love with your emails, so they keep opening them in the future. If you don't have a welcome sequence⊠write a welcome sequence. If you have a welcome sequence, now's the time to optimize it. Check out what's working and what's not performing so well. Check out my blog post, the 5 Essential Elements of A Killer Welcome Sequence.It's time to take advantage of this powerful opportunity to really nurture your relationship with your list. 3. Just Write ItLike any form of writing, email writing gets better with practice. In addition, we actually figure out what we are trying to say through the process of writing. Writing is like thinking on paper (or on a document in this digital age). Give yourself permission to figure it out through writing.You're also going to learn about your audience by sending them more emails. So treat your email writing as an experiment. A golden rule in copywriting is "test, test, and test." Try things out. See what works in the wild. Did more people respond to a personal story than they did to a discount? That's invaluable information. Do you copy?Hey Friend, I'm Alicia Arles, email copywriter and launch strategist for personal brands who want to positively impact the online space. Email is my superpower...and guess what? It can be yours too! đ đžI help personal brands win at email through data-driven copy that excites, delights, and delivers results. I help personal brands find and deliver their authentic brand voice. So you can step into the spotlight and craft a community of loyal and awesome fans. Before slinging words, I was a trend analyst for a top global branding firm. Through studying trends, I developed a knack for understanding how deeper societal influences impact cultural interests and buying decisions. I decided to use this power for good and started my own copywriting business. I'm all about helping incredible mission-based and soul-centered businesses change the way we do business.So you want to be an email wizard?Here are some resources to enchant your subscribers immediately đ§âš1. Want to sound more authentic in your emails? Grab my interview on the "I Love Marketing" Podcast. I talk about how working with trends gave me the ability to see what makes a personal brand stand out. I share my go-to tips for making your copy sound more like you. You'll also get my three top tips for growing your email list in a hurry. 2. Let's set you up with emails that will catapult your next launch. Join my FREE Masterclass: Launch Like You Mean It. I share seven launch email sequence essentials that will save you time, money, and all the headaches. Here's where you'll learn exactly how I approach all my six-figure launches.3. Get ready to discover your biggest email opportunities. Book a Strategy Session With Me. In the space of an hour, we'll hone in what's working and how you can boost your conversions. I'll help you get super clear on how you can use email to grow revenue for your business. Plus, you'll get live copy suggestions on the spot. đ© You've Got Mail đźNow that you know more about your email storytelling style, I hope you're already getting inspired to pump up your next newsletter. Check your email for a very special love letter (oops I mean email) from yours truly. Inside, you'll get your quiz results as well as my go-to launch-planning guide. Over the next week, you'll be getting more inspiration from me about how to write powerful emails that get more opens, clicks, and replies. Because the power of email unleashed can seriously boost your conversions. đ Here's to winning at email and letting it be easy đ·
