Hey there! First things first, WHY do you want to create a course?
A.
I want to impact more lives with my message and create a lasting legacy.
B.
I want to create a sustainable source of scalable income independent from how much effort I’m willing to put in (code for: more time & financial freedom please!)
C.
I want to ditch my day job or side-hustle and run a profitable business online that gives me more freedom to do what I love.
2.
Choose an area of your life or business where others view you as someone who knows what they’re talking about — how did you get there?
A.
I couldn’t find the perfect solution to my problem, so I created my own. (Example: how to make healthy vegan meals for kids)
B.
Most of what I know I learned through helping others. (Example: how to train for a triathlon)
C.
I knew there had to be a tool or system that could help me reach my goals, and low and behold, I found it and figured it out. (Example: how to create custom mugs using Cricut Maker)
D.
What if the only people who see me as an expert are my besties?
3.
What kind of transformation do you want your course to provide?
A.
I want to make the one-of-a-kind process I offer my clients 1-1 infinitely more accessible AND impactful.
B.
I want to take something that looks complicated and intimidating from the outside and simplify it so my students can improve their lives or businesses.
C.
I haven’t really thought about it.
D.
I want to help others change their life like I changed mine.
4.
The success of your future course depends on one main thing… results! Looking at your own experience, how have you gotten the best results?
A.
I follow a proven process and work 1-1 with people to ensure their success will be inevitable.
B.
I cracked the code on a specific tool, software, or system and it’s allowed me to streamline my growth and get better results in my life or business.
C.
By paving my own path, relying on my trusty friend's trial and error, and eventually cobbling together my own approach based on personal experience.
D.
I’m not sure I’ve ever gotten results that are good enough to merit teaching others — plus, who would I teach?! #startingfromscratch
5.
Tell me about your audience: what do THEY want most from you?
A.
I don’t have an audience 😳
B.
ME! Ha, but seriously, I work with people 1-1 and they’re always looking for my individualized attention and expertise.
C.
My unique perspective and approach when it comes to specific tools or systems that I’ve mastered.
D.
The details and steps I took to get such incredible results in an area of my life of business.
6.
Speaking of your audience… let’s talk list-building. Which of the following best describes you?
A.
I’m a list-building master with an active and engaged audience eager to hear from me.
B.
I’m consistently and effectively working to build my list.
C.
I’m starting from scratch and struggling to get anyone on my list beyond my mom.
D.
I’m in the beginning stages (less than 250 subscribers) but I do have a course idea and enough expertise to get started!
7.
Which of the following sounds most like you right now…
A.
I’m just starting out and not really sure what to do next to create momentum and growth.
B.
I want to make more money and help more people in a scalable and sustainable way.
C.
I’m ready to take the leap from trading my time for money to creating consistent income and impact.
D.
I want to scale my online business but what if I put a ton of effort into creating a course and it flops? I just can’t seem to get past my fear.
8.
What would you say is the #1 thing holding you back from creating a course?
A.
Imposter syndrome in the house! The thought “who am I to teach others?” pops into my head way too often.
B.
Lack of knowledge. I don’t know where to start and don’t want to guess my way to success.
C.
I have a very small audience (less than 250 people) and don’t think anyone would buy my course.
D.
Lack of time. Seriously, I’m so swamped I can barely find the time to catch up on This Is Us.
E.
My idea would never translate to a digital course.
