3.
Your monthly ad budget is too low to make the most of Amazon’s DSP.
Amazon DSP advertising performs best in a 'top of funnel' awareness-building capacity. In order to maximize the attributes of the platform (e.g. testing different audiences, testing different creatives) advertisers ideally should be allocating more than $50K/month to their top-of-funnel ad campaigns. With spend below this level, insights might be limited. Given your objectives, you’ll likely be better off allocating more budget to lower-funnel ad strategies for the time being. If you're a brand that sells physical items on Amazon, you may consider Amazon Advertising (PPC). Reach out to us at Acadia if you are looking for expert support in your paid media strategy and execution.