Brand Vibe Check

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Quiz Questions

1.
Your brand is footwear. What's on your dogs?
- A.
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  The prettiest heels in the house
- B.
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  Depends on the weather
- C.
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  The same pair I wear everywhere
- D.
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  The coziest ones I can find
- E.
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  I prefer not to wear shoes
- F.
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  I'm not sure.
2.
Your brand is an animal. Which represents you best?
- A.
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  A graceful swan
- B.
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  Man(n)'s best friend
- C.
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  A magical unicorn
- D.
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  A clever octopus
- E.
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  A rugged elephant
- F.
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  Hmmm...
3.
Your brand is a snack. What are you feeding me?
- A.
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  High tea
- B.
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  Cookies and milk
- C.
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  Something balanced
- D.
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  Trail mix
- E.
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  Candy
- F.
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  You decide
4.
Your brand is a vehicle. Whatcha drivin?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F
5.
Which of these characters resembles your best fit customer?
- A.
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  The thrill seeker
- B.
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  The fashionista
- C.
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  The child-at-heart
- D.
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  The sensitive soul
- E.
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  The high-achiever
- F.
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  ?
6.
Your brand is breakfast. What are we having?
- A.
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  Stick-to-your ribs oatmeal
- B.
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  Comforting pancakes
- C.
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  Lobster eggs Benedict
- D.
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  Sugary cereal
- E.
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  Whatever's on the drive thru menu
- F.
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  Whatever
7.
Where does your brand take a coffee break?
- A.
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  Starbucks
- B.
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  Tim's
- C.
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  Whatever spot is close
- D.
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  I like to brew my own
- E.
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  Ooh let's try some place new!
- F.
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  Don't make me choose
8.
What's your brand's most attractive feature?
- A.
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  Our sincere heart
- B.
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  Our sense of excitement
- C.
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  Our adventurous spirit
- D.
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  Our taste for luxury
- E.
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  Our ability to achieve results
- F.
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  You're gonna make me pick?
9.
Which gif best represents your brand?
- A.
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  Answer A
- B.
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  Answer B
- C.
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  Answer C
- D.
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  Answer D
- E.
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  Answer E
- F.
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  Answer F

Quiz Outcomes

1.
Your brand vibe is... Sophistication 💎
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessBased on your answers, you are a sophistication brand. You deliver a quality product or service and charge a premium for it.You might be thinking.... but I'm sophisticated AND competent!Don't worry! While you have one personality type that guides you as a brand, you'll still have character traits. Sophistication brand keywords include: Poise | Excellence | Exclusive | Refined | Luxury | SuperiorSophistication brands are not: CasualCheapComplexYour customers want to feel: AffluentValuedEliteSophistication brand examples: RolexTiffany & Co.Michael KorsTips for maintaining a sophistication vibe:Avoid slang, swearing, and overly casual expressions. You would say "apparel" instead of "clothes.""Dine" instead of "eat." "Elegant" instead of "fancy."Use a tone that's reserved and tasteful. For example, Instead of claiming to be the best, you might talk about how your attention to detail and commitment to quality set you apart.When writing, try to channel the vibe of one of these sophisticated celebrities: Kate MiddletonNicole KidmanDenzel WashingtonOlivia PopeMiss PiggyIs your vibe consistently sophisticated?As a sophistication brand, you won't actually use the word vibe. You would use an elevated word, like "ambiance."I invite you to take a walk through your customer journey and check the vibe—er—ambiance—at each touchpoint. Does the reader feel valued and elite? If not, revise the copy until you sound sophisticated AF. Just kidding. You can't say AF if you're a sophistication brand. If your messaging could use a glow up, I can help with that.
2.
Your brand vibe is... Excitement 🧨
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessBased on your answers, you're an excitement brand. Excitement brands are about letting your hair down, having fun and showing your audience a good time. You might be thinking.... but I'm also sincere. And Competent!Don't worry! While you have one personality type that guides you as a brand, you'll still get to have a unique blend of character traits. Excitement brand keywords include: Imaginative | Bold | Youthful | Exciting | Lively | SpiritedExcitement brands are not:ConservativeFormalPredictableRisk-aversePassiveYour customers want to feel: DelightedInspiredEntertainedFamous excitement brands: TikTokLegoCoca-ColaTips for maintaining an excitement vibe:As an excitement brand, you get to have fun with your copy and basically make your own rules. As long as you're consistent! Go ahead and use slang. Swear if it makes sense. You can even make up shazillitastic new words if ya wanna.But please don't use words like utilize. Just say use. Sentences should be short. Keep your language active and have fun. When writing, try to channel one of these spirited celebrities: Jennifer LawrenceEllenWeird AlDwayne "The Rock" JohnsonHowie MandelWhoopi Goldberg Is your vibe consistently excited?I invite you to take a walk through your customer journey and check the vibe at each touchpoint. Is the reader feeling delighted and entertained? If not, revise the copy until you sound as fun as you really are. Need some help getting that brand vibe to feel right? Give me ALL the excitement brands!! Book a vibe check call and let's go from there ❤️
3.
Your brand vibe is... Ruggedness 🥾
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessBased on your answers, you're a ruggedness brand. You and your audience love feeling the wind in your hair and don't mind getting your hands dirty. You might be thinking.... but I'm also exciting! And competent.Don't worry! While you have one personality type that guides you as a brand, you still get to have unique character traits.Rugged brand keywords include: Adventurous | Daring | Wild | Tough | Outdoorsy | FreedomRugged brands are not:DelicateQuietSophisticatedYour customers want to feel: UntetheredConfidentPowerfulFamous ruggedness brands: YetiJeepHarley-DavidsonTips for maintaining a rugged brand vibe:Use casual language. Speak human. Slang, swearing, and made-up words are all up for grabs.Say "gear," not "clothes."You"eat." You don't "dine." As a ruggedness brand, your content should invite the reader on an adventure—whether you're selling cookies or vacations.When writing, try to channel one of these rugged celebrities: Sylvester StalloneClint EastwoodJo MarchMiley CyrusPrince William (just kidding)Is your vibe consistently rugged?I invite you to take a walk through your customer journey and check the vibe at each touchpoint. Is your reader feeling untethered and powerful? If not, revise the copy until you sound like an adventure on a cracker.Need some help with your messaging? I love rugged brands! Book a vibe check call and let's talk.
4.
Your brand vibe is ... Sincerity ❤️
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessBased on your answers, you are a sincere brand. You're a helper, a nurturer, and a human hug. You might be thinking.... but I'm also sophisticated. And competent.Don't worry. While you have one personality type that guides you as a brand, you still get to have unique character traits. Sincerity brand keywords include: Warm | Nurturing | Inclusive | Down-to-Earth | Wholesome | PositiveSincere brands are NOT:PretentiousAggressiveSarcasticYour customers want to feel: LovedAppreciatedUnderstoodSincerity brand examples: DoveThe Body ShopPampersTips for maintaining a sincerity vibe:Keep it G-rated. Avoid slang, swearing, and overly casual expressions. Parental discretion should not be advised.Think about maintaining a tone that's reserved and tasteful. Your audience wants deep, meaningful connections, so keep that in mind with everything you do. (No pressure.)When writing, try to channel one of these sincere celebrities: Tom HanksDolly PartonJane GoodallMichelle ObamaKeanu ReevesIs your vibe consistently sincere?I invite you to take a walk through your customer journey and check the vibe at each touchpoint. Will your reader feel loved and appreciated? If not, revise the copy until you feel like you've had a warm hug.Need some help adding more warmth to your messaging? I can help with that. It starts with a vibe check call!
5.
Your brand vibe is... Competence 🤓
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessBased on your answers, you are a competence brand. You're all about focus, results, and delivery. You do things right the first time, and there's an air of seriousness to everything you do.Competence brand keywords include: Efficient | Capable | | Reliable | Focused | Intelligent | No-fussCompetence brands are NOT: PlayfulEmotionalAdventurousYour customers want to feel: ConfidentProtectedInformedExamples of competence brands: GoogleUPSVolvoTips for maintaining a competence vibe:As a competence brand, you can't afford to make typos, so always get a second set of eyes on your copy.Your language will take a more formal than casual tone. I'll even give you permission to use the word utilize if you must. Don't use jargon unless you're in the B2B space.Avoid innuendos or any type of language that could be misinterpreted by the reader.Give clear instructions and walk your readers through your process so they always know what to expect. When writing, try to channel one of these competent celebrities: Martha StewartMalala Yousafzai Mayim BialikNeil deGrasse TysonGreta ThunbergIs your vibe consistently competent?I invite you to take a walk through your customer journey and check the vibe at each touchpoint. Are you using imagery and messaging that will make your reader feel informed and protected? Are you making your process extremely clear and detailed?If not, revise the copy until you sound competent. It will be very important for you to have a solid brand strategy so that messaging is always consistent. As a competence brand, inconsistencies will be noticed. And they will also drive you nuts... because you're likely a perfectionist/high-achiever.Not gonna lie. I'm probably not the right person to help you fully embrace a competence brand personality. However, if you're now horrified because you can't have any fun with your copy and are now rethinking all of your life choices... that I can work with.
6.
Your brand vibe is... Undefined 🤷🏻‍♀️
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There are five core brand personalities: Sophistication | Excitement | Competence | Sincerity | RuggednessAnd based on your answers, you ain't got one.Now, nobody likes to think outside the box more than I do. However, it is important to have one core brand personality to guide your creative business decisions.I'd be happy to book a 1:1 vibe check to give you more clarity. Click that button below and grab a spot on my calendar!