Diagnose the Disconnect

Quiz Questions

1.
You’re at your fave local cafe for their small biz owner happy hour; someone you haven’t seen there before joins you at your table and asks what you do:
- A.
  You launch right into your spiel with more than a little enthusiasm, whether or not it seems like they are a good potential match.
- B.
  You share your professional title and mention the ways you implement best practices for your industry.
- C.
  The floodgates are open! They hear all about how you started your business, why you love what you do, and how you think business culture needs to change.
- D.
  You start with your alma mater, segue in your years of experience, and top it off with the latest new skill you've mastered.
2.
You've been avoiding an email this week. You know which one. It's -
- A.
  The reminder to renew your domain name and website. It’s just - what if - you let this business go…
- B.
  The industry roundup from The Business you look up to most; you know it’s just going to be about how important your industry is and you know that and you want to work in it dammit, it’s just that people aren't buying right now.
- C.
  Honestly? The inquiry that just came in. They clearly don’t know what they need, and you know your offers are kinda all over the place, but you need $$, so uggghhhhh…
- D.
  The one from your favorite industry expert that you know is a sales email, and you know you don’t need another course or template, but hot diggety is it compelling and maybe this one will be the one!
3.
Your website isn't generating as many leads as you'd like. What's your first step to improve it?
- A.
  Pitching: you're not getting the leads because the right people aren’t landing on it (everyone says it's a good offer), so it’s time to get you in front of some fresh eyes.
- B.
  Pivot: you haven’t ever felt great about your visual branding, so it’s time to tweak those visuals and redo your offer suite.
- C.
  Copy: you immediately revisit your homepage and hire out the copywriting to highlight your experience and expertise.
- D.
  Templates: you’ll immediately turn to IG and Creative Market to learn more about What’s Working Now and figure out which (if any) template you need to buy to get those leads.
4.
You’ve been DMing with a potential client for the past week and it really seems like a great fit but they’re still hesitant.
- A.
  You get them talking more about who they are as a person outside the context of the work you do that they’re considering and hope that you can tailor an offer to what they *really* need.
- B.
  You reassure them with your years of success in the industry, emphasize your credentials, and how you can use your exceptional skill to get the job done.
- C.
  You’ve got a script for this very situation and you start mentally checking off the boxes of how to determine if this is a good fit for both of you - you’ve got talking points for every eventuality.
- D.
  You launch into your carefully crafted pitch about how you understand their problem, what the two of you can do together to fix it, and ask what they need to feel good saying yes.
5.
Your bestie drags you to her company’s holiday party because she knows her coworker’s partner has been looking for someone who does exactly what you do. After the basic hellos and how are yous:
- A.
  You mention the service you offer and immediately start asking the questions that will properly prep them for your sales funnel so it’s the easiest possible yes for them.
- B.
  You rattle off your credentials (10 years in editorial design, tyvm), mention a client highlight or two, and turn the conversation back to them.
- C.
  You woo them with your big ideas for your industry and ask them more about what they do (you can never have too much market research, right??).
- D.
  You jump right into describing your service (and make sure to keep the convo on the offering - you don’t have the social proof yet to back it up).
6.
Your business is not generating the revenue you hoped for. Your first thought is…
- A.
  “This is what folks said they wanted on my IG polls - what gives??”
- B.
  “I’m not offering enough value as things stand, it’s time to pivot.”
- C.
  “There’s got to be a framework I can implement to turn that revenue around.”
- D.
  “It’s because I’m not offering what someone in my industry *should* be doing, better go back to the tried and true.”
7.
You get a DM on Instagram asking you about a service-offering you nixed about a year ago, so you…
- A.
  Chat with them about what they like about the old offer (while seething about why they didn’t show interest when you were offering it?!).
- B.
  Politely remind them that you no longer offer that, and redirect them to your current offer(s) emphasizing your expertise and highlighting any specifics you think will close the deal.
- C.
  Let them know that while that offer is no longer active, your current service-offering uses a similar framework.
- D.
  Strike up the conversation and reassure them that you can absolutely offer that to them since they took the time and effort to ask you about it.
8.
You and a biz bestie started your business at roughly the same time. They’re flourishing while it feels like you’re languishing, so...
- A.
  You start looking for another course or template you can buy to implement a similar sales funnel. There’s got to be something that will get the wheel turning, right?
- B.
  You love this for your friend and realize you need to put some energy back into your marketing - your offer hasn’t been exciting for quite some time, so you’ve kinda been slacking…
- C.
  You buckle down on the market research and build a new marketing funnel for your offer - people say it’s great, you just need to get the buy.
- D.
  You shift your offer suite ever so slightly to align with what it seems like their audience wants and hope to tap into a similar target market.

Quiz Outcomes

1.
Value Visionary
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As a Value Visionary you’ve got passion for days (and skills to match!), but you're missing some serious core offer and messaging clarity.Moving the needle on your biz isn't a matter of gumption or grit: it's about defining and positioning what you do, how you do it, and why it matters.
2.
Formula Fan
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As a Formula Fan you are well versed in the frameworks and funnels of marketing an online business, but despite checking every box you can’t seem to get the right leads.Moving the needle on your biz isn't a matter of gumption or grit: it's about finding the right offer and messaging for YOU and how you want to grow your business.
3.
Skillful Scholar
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As a Skillful Scholar you’ve got both the credentials and years of experience to book clients - but you don’t want just any clients. And that Big In Demand skill you built your biz on? Turns out you don’t actually like doing it as a service-offering in online business.Moving the needle on your biz isn't a matter of gumption or grit: it's about pivoting your core offer to align with your core values.
4.
Unsung Upstart
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As an Unsung Upstart you’ve got feedback on feedback on feedback that your offer solves the problem, cares for the client, and could make a big impact. Trouble is it’s crickets in your inbox and you can’t seem to figure out where things break down from feedback to purchase.Moving the needle on your biz isn't a matter of gumption or grit: defining your core values to position your offer and message for maximum (financial) impact.