Which type of Anti-Hero are you?

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Quiz Questions

1.
How do you typically approach a bold move in your business or online presence?
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- A.
  I take a clever jab at what's not working and let the laughs do the work.
- B.
  I let the work speak for itself. I don’t need to be loud to be heard.
- C.
  I speak honestly about what’s really going on, even if it’s not perfect.
- D.
  I focus on what others haven’t thought of yet and follow that.
- E.
  I say what others are thinking but won’t say out loud.
- F.
  I show people how far I’ve come, even when it hasn’t been easy.
- G.
  I build something new or test an idea that’s not proven yet.
- H.
  I go for it. Playing it safe has never been my style.
2.
What kind of social media content do you feel most comfortable creating?
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- A.
  My journey through obstacles and what I’ve learned along the way.
- B.
  Raw and real moments, even if they go against the norm.
- C.
  Funny takes or memes that still deliver a message.
- D.
  Honest reflections, real talk, and day-to-day truths.
- E.
  Posts that challenge the usual way of thinking and spark debate.
- F.
  Behind-the-scenes of the creative process or experiments in progress.
- G.
  Helpful tips and quiet advice based on what I’ve learned.
- H.
  Big-picture insights or predictions that others aren’t seeing yet.
3.
How do you approach trying something new on social media?
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- A.
  I test out new features or trends before most people even notice them.
- B.
  I share useful tips or insights when it feels right for me.
- C.
  I experiment with fresh ideas or trends based on where I think things are heading.
- D.
  I post takes that challenge what everyone else is saying.
- E.
  I document my progress or share the behind-the-scenes of building something new.
- F.
  I tweak what’s already working to fit my voice and my audience.
- G.
  I throw out the rulebook and post something completely unexpected.
- H.
  I love memes, so I hop on whatever trend comes my way.
4.
What makes your point of view valuable to your audience?
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- A.
  I help them laugh while learning something real.
- B.
  I give them something unexpected and bold.
- C.
  I’m relatable and not afraid to show what’s behind the curtain.
- D.
  I bring fresh ideas and ways of thinking to the table.
- E.
  I help them think ahead and connect the dots others miss.
- F.
  I show people that success doesn’t come easy, and that’s okay.
- G.
  I say the things others avoid, which opens up real conversation.
- H.
  I keep things clear and useful without making a big deal out of it.
5.
What motivates you to keep showing up and sharing online?
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- A.
  I want to quietly help others grow through what I’ve learned.
- B.
  I want people to think differently while having fun.
- C.
  I enjoy pushing boundaries and trying new approaches.
- D.
  I want to build real trust through honest content.
- E.
  I want others to know they’re not alone in the struggle.
- F.
  I’m driven by the future I can see, even if others don’t yet.
- G.
  I want to challenge the way things are and push for better.
- H.
  I love seeing what happens when I take a risk.

Quiz Outcomes

1.
The Maverick
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You’re not following the blueprint. You’re flipping it. You love a bold move. A wild idea. A big bet. You don’t wait for permission — you launch, tweak, and lead from the front. People watch you to see what’s next. Superpower: The First-Mover Engine You take action while others are still planning. Your content leads with movement and momentum. Brand Vibe: Tony Hsieh – Zappos CEO & Culture Architect Tony Hsieh didn’t just build a shoe company. He built a movement. As CEO of Zappos, he tore up the corporate rulebook and replaced it with purpose, personality, and trust. He made customer service the marketing strategy by offering free shipping, 365-day returns, and agents empowered to make customers smile instead of upselling them. Inside the company, he did the same. Tony capped his salary, ditched traditional hierarchy, and poured profits into employee happiness and community building. Most famously, he paid people to quit if they weren’t a fit because culture mattered more than retention metrics. When Amazon came knocking, he sold Zappos for $1.2 billion but negotiated to retain cultural independence. Who does that? A Maverick who leads with soul. He didn’t chase headlines. He created a company people felt. That’s Maverick energy. Turn business into belonging, and strategy into something that matters. Your Next Move: Work with me on a VIP strategy day to develop your own Anti-Hero Social Media Strategy. You’ve got the momentum. Let’s sharpen the message.
2.
Satirical Marketer
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You’re the one turning hot messes into hilarious memes — and still making a point. You roast the nonsense, call out the ridiculous, and make it all entertaining. You’ve got wit, timing, and insight wrapped in sarcasm. You don’t mock the system for fun — you mock it because it deserves it.Superpower: The Laughing LensYour jokes teach. Your satire makes strategy stick. People come for the punchline and stay for the truth.Brand Vibe: Classy Cards CreativeWith sassy paper goods like “Bag of Dicks” and “Happy Birthday, You Hot Disaster,” Classy Cards Creative delivers humor with bite — and still manages to make you feel understood. Their snark is never empty. It’s sharp, purposeful, and perfectly timed.Your Next Move:Work with me on a VIP strategy day to develop your own Anti-Hero Social Media Strategy. You’ve got the voice. Let’s give it a sharper aim.
3.
Rebellious Innovator
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You don’t just break the rules. You rewrite them.You move fast, try new things, and figure it out as you go. You’re driven by ideas, not approval. You’re not trying to fit in. You’re testing what’s next.Superpower: The Prototype PulseYou experiment boldly and make the messy middle look magnetic. Your content says “watch me figure this out” — and people do.Brand Vibe: Patagonia’s “Don’t Buy This Jacket” CampaignWhile other brands scream “SALE,” Patagonia ran a full-page ad that said Don’t Buy This Jacket. Not a joke. Not a gimmick. A real call to consume less — even if it cost them revenue.They’ve repaired gear for free, sued a former president over climate policy, and handed the company’s ownership over to a trust that funnels profits into environmental protection. Every move is disruptive, unapologetic, and deeply intentional.Patagonia doesn’t just “align with values.” They architect new systems around them. They’re not waiting for permission. They’re building the future their way — and daring others to catch up.That’s Rebellious Innovator energy. Bold moves, real risks, and strategy that doesn’t need to explain itself.Your Next Move:Work with me on a VIP strategy day to develop your own Anti-Hero Social Media Strategy. You’re already doing the work. Let’s give it a container that keeps up with your creativity.
4.
Honest Realist
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You don’t do fluff. You don’t do hype. You do real.While others chase shiny trends, you show up with grounded, useful content that actually helps people. Your strength isn’t in shouting the loudest, it’s in being the most consistent voice in the room. You’ve earned your audience’s trust through transparency, honesty, and steady value. You don’t need to dominate — you’re here to do it right.Superpower: The Shield of TrustYou create content that makes people feel safe, seen, and supported. In a landscape full of smoke and mirrors, your truth-telling is the real magic.Brand Vibe: Dove – Real Beauty CampaignBefore “authenticity” became a buzzword, Dove bet everything on it.In a beauty industry obsessed with perfection, they chose to spotlight wrinkles, cellulite, scars, and smiles. The Real Beauty campaign didn’t just break the mold. It forced the world to look at the truth — that real bodies and real stories were not only valid, they were powerful.It was uncomfortable. It was mocked. And it worked. Because people were starved for something that felt real.Dove didn’t use shock tactics or guilt. They used consistency, clarity, and human connection. The campaign sparked a global conversation, redefined how brands approach beauty, and built trust with generations of women who finally felt seen.That’s Honest Realist energy — steady, sincere, and unshakably human.Your Next Move:Take the Social Media Strategy for Anti-Heroes online course to build a strategy rooted in clarity, consistency, and what actually works.
5.
Reluctant Expert
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You didn’t ask for the spotlight. It found you. You’ve been quietly helping people, sharing what you know, and building trust without needing fanfare. You’re the go-to. The “Hey, can I ask you something?” person. You don’t posture. You don’t pretend. You just know your stuff — and your people know it too. Superpower: The Anchor of Clarity You simplify the messy stuff. You teach without preaching and show up with calm, steady value when it counts. Brand Vibe: Eclair Lips Chantal started Eclair Lips as a kitchen-table project with her daughter — no marketing plan, no viral blueprint. Just great lip balm and a big heart. When her quirky, satisfying packaging videos unexpectedly took off on social, she embraced the role of storyteller and brand voice, even if she never planned to be the face of anything. Her quiet charm, transparency, and helpful behind-the-scenes content are classic Reluctant Expert energy. Your Next Move: Take the Social Media Strategy for Anti-Heroes online course. You don’t need a persona. You just need a system that helps you show up as yourself, with confidence.
6.
Visionary Outsider
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You don’t fit in — and that’s exactly the point. You see things others don’t. You follow instincts, not trends. You’re here to create something new, not chase what’s already working. You don’t need everyone to get it. You just need the right ones to. Superpower: Future-Casting Content You take big ideas and make them tangible. Your content makes people feel like they’ve glimpsed the future. Brand Vibe: Greta Thunberg Greta isn’t trying to win popularity contests. She’s trying to change the damn world. From speaking blunt truth to world leaders at 16 to using her platform as an autistic climate activist to center urgent issues others avoid, she’s never played by the rules of palatable advocacy. And she doesn’t need to. Most recently, she put her name and reputation behind the Freedom Flotilla — a civilian aid mission defying international silence to deliver humanitarian support to Gaza. She knew it would polarize. She did it anyway. That’s what Visionary Outsiders do. They see the lines that aren’t working and draw new ones. They use their platform not to stay safe but to make impact impossible to ignore. She’s not here to soften the message. She’s here to amplify the urgency. That’s Visionary energy. Your Next Move: Work with me on a VIP strategy day to develop your own Anti-Hero Social Media Strategy. You’ve got the vision. I’ll help you translate it into strategy.
7.
Contrarian Commentator
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You’re not here to make friends. You’re here to make people think. You spot the BS. You question the default. You make the hard stuff visible and challenge people to engage with it. You don’t do it to stir the pot — you do it because the pot needs stirring. Superpower: The Sharp Tongue You cut through groupthink. You start necessary conversations. Your content doesn’t comfort — it catalyzes. Brand Vibe: Mark Manson Mark didn’t build his brand on feel-good vibes or 10-step hacks. He built it by telling people that most advice is BS, success is hard, and feelings are not facts. His viral blog post “The Subtle Art of Not Giving a F*ck” flipped the self-help world on its head — and turned into a best-selling book that made millions feel seen in their cynicism. He doesn’t sugarcoat. He doesn’t coddle. He writes the uncomfortable stuff that people actually need to hear — and somehow makes you laugh while he's gut-punching your ego. He didn’t follow the rules of content marketing. He rewrote them. That’s Contrarian energy. Your Next Move: Work with me on a VIP strategy day to develop your own Anti-Hero Social Media Strategy. Your message is sharp. Let’s make sure it hits where it needs to.
8.
The Underdog
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They didn’t see you coming. But here you are. You’ve been knocked down, underestimated, and overlooked — but you kept going. You don’t need a flawless brand or a polished aesthetic. You just need your voice. And when you use it, it lands. Hard. Superpower: The Grit Engine You show your work. Your content tells a story of resilience and honesty. That’s why people root for you — because they see themselves in you.Brand Vibe: Alicia McCarvell - Influencer Alicia didn’t start with a marketing plan or influencer strategy. She started with a phone, a story, and a body the internet wasn't used to seeing in its feeds. She began posting funny, honest, deeply human videos about self-worth, love, and body image from her home in Halifax. What made her magnetic wasn’t polish. It was pain turned purpose. The trolls came hard (and still do). So did the brand deals, the loyal community, and a platform now rooted in visibility, vulnerability, and joy. She turned every “you don’t belong here” into “watch me take up space anyway.” She never set out to be the face of body liberation. But she showed up, and became a voice millions didn’t know they needed. Now companies are begging her to rep their brands. That’s Underdog energy. Your Next Move: Take the Social Media Strategy for Anti-Heroes online course. You’ve done the hard part. Now build a strategy that matches your drive.

Which type of Anti-Hero are you?

Forget generic advice. This 2-minute quiz reveals the bold, rebellious voice behind your brand. AND how to use it to show up your way.🔥 5 Questions🎯 Zero fluff.Take the quiz. Break the rules. Build what fits.

Quiz Questions

Quiz Outcomes