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It's time to work on getting clear on your MARKETING and MESSAGING!
It's time to work on getting more clear on your message and marketing.When it comes to business, revenue comes from people who KNOW, LIKE & TRUST you.Wanna make consistent revenue? Maybe you feel like you're starting over at 0 each month.. it's time to get more clear on your brand message & offer message. Then, we infuse that into your content online for more cohesivness. Here is a framework to move through:BRAND MESSAGE + PERSONAL BRAND: What is your MAIN brand message. Not your I help statement, but your mission/vision and main brand message. Example: Empowering women and families to save more money for generational wealth but still live a super fun life!YOUR OVERARCHING BUSINESS PROBLEM: Now, what is the overarching problem your business solves. This could be considered your niche in a way. Your niche is really just the problem you solve. Example: Paying Off Debt (see how it relates to brand message a bit)What are 3-5 things you want to be known for that fall under the overarching problem your business solves? Or, just what are 3-5 things you want people to come to you for?Example: Paying off debt, making money fun, creating a life you love, saving moneyOffer Messaging: Next, we create CLEAR + EPIC messaging. This is where you think about the SPECIFIC problem your offer solves (niche, micro offers makes this easier). You want to make sure this problem is related to the overarching problem your business solves. Here is your messaging equation:Niche problem related to overarching problem + brand value from your brand message.Example: This PDF will walk you through how to pay off debt using the 50-30-20 method without sacrificing your favorite starbucks drink so you can still save money and live your life.CONTENT: Now, your content will be tailored towards: your brand message + the 3-5 things you want to be known for.Example:Brand Message: Content around storytelling, values, what you love, what you hate, startup story, other passions, interests.Combine it with content thats educational, around your offer, shifting perspectives,, origin stories, your strengths. All related to the 3-5 things you want to be known for.Why does this work? When you are clear on your brand message and how that infuses into your offer message.... your brand is cohesive. Creating the content is the icing on the cake :)