Identify Your Business Bottleneck: What's holding you back from reaching your goals?

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Quiz Questions

1.
How do you feel about your current brand's visual identity?
- A.
  I feel disconnected from it, like it doesn't actually show my personality.
- B.
  It's not ugly, but it doesn't make me happy or excited.
- C.
  It's okay, but I struggle to convey my message through it.
- D.
  I like it, but it's lacking professionalism. It's not helping me grow or reach new clients.
2.
What's your biggest challenge with trying to attract clients?
- A.
  I'm getting website visits, but no ones booking in.
- B.
  I'm not sure what to write on my SM posts that's going to speak to my dream clients.
- C.
  I'm not standing out in a crowded market.
- D.
  I don't know how to actually grow my client base past posting everyday.
3.
How confident are you in your ability to communicate your brand's message?
- A.
  Girl, I don't even know what makes up my brand past my visuals.
- B.
  I'm not seeing the growth I want from how much effort i'm putting in.
- C.
  I feel like I spend way too much time trying to write the perfect caption for my content.
- D.
  Somewhat, but my website isn't doing my brand any justice.
4.
How would you describe your current marketing efforts?
- A.
  I'm posting regularly, but it feels like throwing spaghetti at a wall - it's not sticking.
- B.
  I am all over the place and usually second guess my fonts, colours and logos at least once a week.
- C.
  I'm putting in consistent effort across the board - 5x/wk on SM, freebies made, nurturing sequences on, but i'm not seeing the growth from it.
- D.
  I've created freebies... but don't know what to do from there.
5.
When thinking about your brand's future, what excites you the most?
- A.
  Implementing streamlined systems that bring in new clients while i'm sleeping...or on a beach somewhere.
- B.
  Being a brand that is a beacon of light for my dream clients.
- C.
  Having more time to do things I love because I know exactly what to say for my content.
- D.
  Having an online space that is a source of community & education.
6.
What aspect of your brand do you feel needs the most improvement?
- A.
  The overall look and feel doesn't reflect who I am or who I want to be in my online space.
- B.
  My content needs to be better, sis
- C.
  My website is uh... a bit confusing, boring, outdated or doesn't actually show the experience of working with me.
- D.
  My approach to growing my business. I know what I want it to be, but I don't know how to get there.
7.
How do you currently connect with your dream clients?
- A.
  I usually hit the post button and run!
- B.
  I see that there's traction to my website, but they leave :(
- C.
  I try with content, but it's hit or miss.
- D.
  Through various marketing platforms (email, IG, Pinterest etc), but it's not structured and i'm overwhelmed.
8.
How do you feel about the current state of your business growth?
- A.
  My brand feels stagnant, and I need a spark to reignite my passion again.
- B.
  I've been consistent with posting for a while, and am unsure as to what to do next.
- C.
  I feel like i'm in the friend zone with my followers.
- D.
  I've grown in my experience and offerings and I don't feel like my value is translated as well as it could be.
9.
When you're looking at a brand, what is the most important element to you?
- A.
  A brand that visually looks legitimate and trustworthy.
- B.
  An easy to navigate website that I can get all my answers from.
- C.
  Feeling like i'm being seen and heard from a brand.
- D.
  To feel like i'm being educated but not pressured to buy/book.
10.
How do you envision the future of your brand?
- A.
  As a welcoming community that holds space for others.
- B.
  An effortless business that gains consistent bookings on and off social media.
- C.
  Shaking up the industry norm and making waves with messaging that is authentic to me.
- D.
  Being a sought after leader amongst my industry peers.

Quiz Outcomes

1.
Brand Design
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Looks like your Brand might need a little love! Here's 3 key areas you can start focusing on to bring in more personality and shift how your business is seen.PERSONALITYHere's good news and bad news: being your weird, authentic self is in, and trying to be that 'cool gal' is out. Sounds easy huh? But shedding the identity of trying - trying to be a professional, trying to be an expert, trying to know it all, trying to come across as the best solution - can be a lot harder than you'd think. Your brand personality is essentially YOUR personality, in a more consistent way. You're not showing up on socials spilling the beans on your recent argument with your sister. Instead you're going to show up with your best foot forward, walk the walk and be the leader you long to be - as your real, raw self. Quit dimming your light, keeping your voice & opinions small, and following what others are doing. Here's a mantra to repeat to yourself to start building that confidence in showing up authentically: Who I am is exactly who my dream clients need. Who I am is exactly who my dream clients need. POSITIONINGFeeling a little unprofessional? Like the small fry? Getting inquiries from non-ideal clients who want to pay pennies to work with you? Been finding yourself wondering why? Why can't I just be as successful as herWhy can't I grow like they didWhy aren't I getting inquiries from my dream clients It all comes down to how you're positioning your brand amongst your industry peers. On the outside you may look scattered, inconsistent, like a newb (sorry), and thus: like you should be charging less than you are or want to be. How do you improve your positioning? With a few things: building up trust, value and recognition.This is done through: consistent and non-generic visuals (yes, your colours, fonts, logos, backgrounds, patterns, imagery, sm graphics); getting more specific in the problem you solve, and straight up - being a reliable source of inspiration, knowledge and guidance they can come to.VISUAL IDENTITYNow that you're showing up authentically and becoming a reliable leader in the online space, you need the visuals to match the value you're pumping out. Your visuals hold a lot of weight so much so, I had to bold, underline and italicize that.Your brand identity needs to be visually stimulating to your dream client, so that they stay long enough to read the information you have not only on the graphic, but in the caption (or the website, newsletter etc), and then come back for more (aka, follow you). I'm sure you've heard of the Rule of 7 - that a viewer needs 7 touch points before they convert into an inquiry or a sale. That's 7 pieces of content from you that they need to see, then read. So every time you are changing your fonts, your colours, trying the new trendy layout on Canva, or switching things up entirely, you're hitting that reset button on your 7. But if you have a brand identity that oozes you & your personality, shows the value you have to offer, positions you as a leader and not a newb, AND you stay consistent with it... that's when the magic happens. Like - steady stream of incoming followers, subscribers, raving fans that turn into your dream clients and have no issue paying your fees - magic.Your bottleneck isn't a hill to die over. Intense, I know, given that you're likely feeling overwhelmed and frustrated by the stagnation you've had. But that's where we come in, your brand bff, so that we can help you infuse your authentic personality into a brand identity that will position you as the leader that we know you are <3 Ready to chat more? I'm totally in
2.
Website Design
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It's 2024, stop telling yourself you don't need a website or that your website doesn't matter. It's the digital store front to your business - whether you're product, course, or service based. If you don't have a website you're likely spending more time answering the same questions in your DMs, getting non-ideal inquiries and staying stuck in the 'newbie' phase of your business (because your dream clients and industry peers are perceiving you as such).Here's what you need to focus on to create a website that converts:VISITOR JOURNEY2 things I know to be true to this day. 1. People like pretty things2. People like directionWhich is why having a website that strategically combines the two is going to improve the overall experience your clients have when visiting your website (and an inside peek to whether working with you is confusing and boring, or immersive & inspirational). Look, you have as a long as a blink to capture someones attention now, so having a website that is visually appealing, and easy on the eyes to read through is of the utmost importance. Not only that - but once they are on your actual website, they want clear direction in where they should go next. So your homepage should be an overall summary of how you can help, who you are, and where they should go next.Don't make them think about it. Captivate them with an aesthetically pleasing design, give them a journey to take from their initial curiosity to your services, to transformations your clients have had, to booking with you.WRITTEN COPYThe time of formal, professional website copy is out. Personality is in baby ;) And given you only have a blink to catch someones attention, you need your words to hold weight. Your website copy needs to be less about you, and more about them - your dream clients. Make them feel like they are discovering the best friend they never knew they needed, with all of the super tools & gadgets to conquer their biggest struggles. Make your website skimmable, and make it enticing to read. Oh and if you need a copywriter, I know a brilliant one. Lemme know and I'll hook ya up.BOOSTING YOUR TRAFFICI know you're not gonna say 'the algorithm sucks I need more webiste traffic' because that's soooo 2023. But getting traffic to your website is super important, because it means people are seeing you, your offerings and you're able to reach the dream clients you're dying to work with. There's a few things you need to know about boosting your website traffic: 1. You're letting your website DIE!!! by not staying active on it. You can't just build a website and never go back to it again. This tells the robots that your website is inactive, so it gets pushed down on search engines. Blog, have a portfolio, add new testimonials on the regular2. You just spent all that time designing it, so use it. Add links to your freebies, direct people there to learn more, share about it. (and if you're embarrassed to, you know I got your back)3. The words on your website matter. How you structure your heading text, paragraph text, alt text etc... search engines are pulling directly from that. Use em properly & your traffic will increase. You know what it's like to land on a website that was built in the early 2000's or a website that's hard to navigate and just plain boring -- it sucks. And you likely click off pretty quick. The website you have now is giving a direct impression to your dream clients as to what type of brand you are - one that has their shit together, knows what they're doing, has transformations to back it & is worth paying the $$ big bucks for; or one that seems like a beginner, who doesn't really know who they're helping, what they're helping with & lacks the time to put the effort into their business. (sorry)Your bottleneck isn't a hill to die over. Intense, I know, given that you're likely feeling overwhelmed and frustrated by the stagnation you've had. But that's where we come in, your website bffs, so that we can help you design a website thats worthy of the value and knowledge you hold. <3 You're a change maker after all, and the world deserves to know how impactful you are.Ready to chat more? I'm totally in
3.
Content Messaging
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DUH, DUH, DUUUUHH...Everyone's favourite thing: cReAtInG cOnTeNt... not. Or rather, not yet *she says with a sly wink of the eye*There is so much that goes into creating content that converts, so i'll keep it direct and actionable for you here.WHAT'S THE PROBLEM?No, really - what is the problem your dream clients have? And i'm not talking about some surface level, generic, boring ass problem that we see thousands of people talking about online. We need specifics Karen!! What do they find themselves dreaming of?Broad: Clear SkinSpecific: Not having to put makeup on before they go outBroad: Feeling like 'themselves' againSpecific: Being able to come back to their default, neutral state of happy/content after a little hiccup in their dayBroad: A regular cycle, no bloatingSpecific: Not worrying about if their period is going to hit while on vacation with their partner and their partners family.You get the gist. Specificity = Relevancy = Seeing you as someone who 'gets them'. WHAT'S THE SOLUTION?Your solution, not your services. The transformation you provide, not the list of what they get out of it. Long gone are the days of selling your services like a menu. Cause here's the thing - if they don't like the menu, they'll go somewhere else. But if you provide an experience like no other, one that caters to them and their needs, that they can't get elsewhere. And the solution you provide is specifically what solves their problems - then you become THE ONLY option for them. So here's what you gotta do - connect the dots as to how each of your services solve each of their problems in a way that they desire through your specific protocols/modalities/steps.PAINT THE PICTURENot only do you need to be specific in their problems, but give some context as to when those problems arise. The vision & the feeling is in the details baby. "There's nothing like pouring your morning cup of coffee, feeling the weight of the cup in your hand as your mind starts racing. The list of endless to-do's pours in like your cup-o-joe, and pretty soon you're anxious before you've even taken your first sip"vs."Gosh you ever wake up and your mind immediately starts racing with all of your to-do's for the day?" People love stories. LOVE stories. Because it makes them feel it in their body, and not just read it in their mind. I'm not a copywriter, and you likely aren't either, but everyone has a story to tell and a story to relate to. Share yours, and get good at connecting to what your dream clients might be. Your bottleneck isn't a hill to die over. Intense, I know, given that you're likely feeling overwhelmed and frustrated by the stagnation you've had. But that's where we come in, your content bffs, so that we can help you finally create content with ease, and content that books out your offerings with those dream clients that you gush over. <3 If you're ready to finally say goodbye to instagram anxiety, you can check out this self paced course, which also happens to be the last content course you'll ever need.P.S. We just cut $100 off the price, added in a payment plan & are giving you a 20% discount with the code: CM20
4.
Marketing Strategy
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CONGRATS! You need to spend some time in your Marketing Strategy, which is super exciting because it means...You're eager to grow, get in front of more people & help change more lives! Now the question is - what even IS a marketing strategy past posting on socials 5 days a week? Plain and simple, a marketing strategy means having a plan in place each quarter, each month and each week, to take your audience from just a viewer, down your funnel into being a paid and booked client.DIVIDE AND CONQUERDon't put all of your eggs in one basket. At the very least you need to have 1 social media platform you're on consistently, and a newsletter that you're nurturing on the regular. But when it comes to socials - you don't need to learn and be on every single platform imaginable out there, that's just way too much screen time sis. Pick the two that you're most comfortable using AND where your dream clients are likely hanging out more. If you don't know it, learn it. And if you don't have time or the capacity to learn it - outsource to someone who knows <3 LET GO OF YOUR FEAR Marketing means getting comfortable with testing and retesting. This means looking at what was more successful when it comes to: the captions you write, the hooks on your reels, the graphics you design for IG/Pin/FB/Linked In, the ads you push, the freebies you create. Being able to decipher whether one hook was better than the other and WHY is going to make marketing your offerings even more effective. If you want to grow faster - try more things and fix them sooner, and DON'T take a 'flop' personally.This isn't high school anymore, and it's lame to make fun of someone who's sharing their purpose and offering up their services online. If you're afraid to put yourself out there out of what people will think, I promise they're not thinking about you. They're thinking about whether there's a solution to their problems. And if you know a certain few people are watching and judging: unfollow, block, delete. Protect your energy & take the necessary steps you need to grow into this next stage.STRATEGIZE, STRATEGIZE, STRATEGIZE You're at the point where you need to be setting aside the time to intentionally create a marketing strategy for your business. You have goals, you know your dream client, you know your solutions, now you gotta execute. You want your clients to go from being a surface level acquaintance to a raving bff. An effective marketing strategy & sales funnel will take your clients through these 4 stages:1. Awareness2. Community/Connection3. Value & Knowledge4. Inviting them inBut keep it clear. Stop marketing every single offer you have sporadically, just by spewing facts and not providing any emotional journey for them to take. Instill hope, inspire them, make them feel seen and heard and like your one solution is THE one solution for them.You have multiple levers you are pulling as a business owner - where to spend your time, how to spend your money, how to mitigate risk. You get to choose which levers to be pulling and when. But if you're not marketing effectively, you're going to continue to spin your tires and wonder what the actual heck is going on. And if you're not marketing at all, you're not booking clients, and not changing lives. Your bottleneck isn't a hill to die over. Intense, I know, given that you're likely feeling overwhelmed and frustrated by the stagnation you've had. But that's where we come in, your marketing bffs, so that we can help you build a solid, effective marketing strategy that's going to 180 you from 'why can't I book consistently!' to 'I'm fully booked every month!' <3 Our upcoming 1:1 Brand Breakthrough Sprint is exactly what you need to get the tools and systems in place to be bringing in dream clients every month. From freebie creation, to content strategy, to brand messaging - we'll cover it all, every month, each quarter.Get on the waitlist? I'm totally in

Identify Your Business Bottleneck: What's holding you back from reaching your goals?

Discover the roadblock that's stopping you from growing your brand and booking out with dream clients!

Quiz Questions

Quiz Outcomes