Discover Your Nonprofit's Brand Archetype (for Create Good)

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Quiz Questions

1.
Which best matches the role of your organization?
- A.
  To nurture or help take care of others
- B.
  To share knowledge, wisdom, or guidance with others
- C.
  To stand up for those who can't stand up for themselves
- D.
  To provide hope and optimism to others
- E.
  To challenge the status quo
- F.
  To lead by setting high standards for others
- G.
  To raise awareness with fun and humor
2.
Who is most likely to be the center of your nonprofit's stories?
- A.
  Someone who overcame adversity and triumphed against all odds
- B.
  Someone readers can easily relate to
- C.
  Someone whose story warms readers' hearts
- D.
  An individual who defied expectations
- E.
  A creative or inventive person
- F.
  Someone whose life was transformed with your help
- G.
  Someone who embarks on daring adventures
3.
How do you want your supporters to view your organization?
- A.
  One that makes dreams come true
- B.
  A trusted source of reliable information
- C.
  A positive light in the world
- D.
  One that questions the status quo and is forward-thinking
- E.
  Down-to-earth and approachable
- F.
  Fearless, inspiring, and daring
4.
What type of content does your organization share most often on social media?
- A.
  Funny, light-hearted content
- B.
  Motivational content meant to inspire
- C.
  Behind the scenes content
- D.
  Tips to help others achieve success
- E.
  Content that showcases transformation and change
- F.
  Content that focuses on the emotional benefits of your mission
- G.
  Strong opinions or provocative statements
- H.
  Visually stunning content to transport your audience to different places
5.
How does your organization react to a crisis?
- A.
  Offers solace to the community
- B.
  Takes charge and leads the way out
- C.
  Attempts to ease tensions with humor
- D.
  Keeps an optimistic, positive attitude
6.
What words does your organization relate to the most?
- A.
  Friendly, Relatable, Inclusive
- B.
  Captivating, Extraordinary, Delightful
- C.
  Curious, Adventurous, Daring
- D.
  Innovative, Imaginative, Forward-Thinking
- E.
  Passionate, Emotional, Affectionate
7.
How do people feel after interacting with your organization?
- A.
  Enlightened and filled with newfound wisdom
- B.
  Uplifted, inspired, and ready to take action
- C.
  Loved, valued, and deeply connected
- D.
  Amused, joyful, and with a smile on their face
8.
What side character would your organization be in a movie?
- A.
  The wise mentor
- B.
  The down-to-earth, relatable friend
- C.
  The rebel who doesn't follow the rules
- D.
  The passionate love interest
- E.
  The friend who always looks on the bright side
9.
How does your organization best connect with its followers?
- A.
  Through heartwarming stories and testimonials
- B.
  Through displays of leadership
- C.
  Through insightful content full of wisdom
- D.
  Through playful and humorous content
- E.
  Through imaginative, creative works
10.
What gift best matches your organization?
- A.
  An adventurous vacation
- B.
  Something handmade
- C.
  Reservations at the hottest restaurant
- D.
  Something whimsical or delightful

Quiz Outcomes

1.
Innocent
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The Innocent archetype is pure and sees the world through the lens of a child. They have an upbeat personality with an optimistic outlook on life. They crave safety but ultimately want themselves and everyone else to be happy.
2.
The Everyperson
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The Everyperson archetype is relatable, down-to-earth, and approachable. Above all, they want to belong. They’re friendly and easy to talk to without being overly funny, rude, or excessively loud.
3.
The Hero
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The Hero archetype succeeds in adversity and fights the good fight. They are confident, determined, and inspiring. The Hero is society’s savior and redeemer.
4.
The Caregiver
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The Caregiver archetype wants people to feel protected and nurtured. The Caregiver is a selfless personality driven by the desire to protect and care for others, especially those in need.
5.
The Sage
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The Sage archetype believes truth and knowledge make the world a better place. The Sage is a seeker of truth, knowledge, and wisdom. They are more likely to pass on their wisdom to someone who can use it to change the world rather than change it themselves.
6.
The Jester
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The Jester archetype uses fun, humor and irreverence to spread joy. The Jester is all about having fun and living in the moment. They see it as their duty to be a ray of sunshine in everyone’s life around them.
7.
The Outlaw
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The Outlaw archetype questions pre-existing norms. It is rebellious, edgy, and provocative. They are the rebel with a cause and want to break free from conventional thinking.
8.
The Explorer
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The Explorer archetype seeks inspiration by taking risks and discovering new experiences. They have a strong inner drive to push themselves outside their comfort of everyday life. They are brave, adventurous, and love a challenge.
9.
The Creator
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The Creator archetype has a grand vision and wants to make things that have enduring meaning and value. They are the champions of imagination and self-expression. This archetype also values design and aesthetics.
10.
The Ruler
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The Ruler archetype takes the bulls by the horns and values control. Their goal is for prosperity and success. They are leaders and ambitious.
11.
The Magician
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The Magician archetype wants to amaze and delight. It solves problems and makes dreams come true. They are charismatic, clever, and dynamic. They can take people on a journey of transformation through the experience of a magical moment.
12.
The Lover
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The Lover archetype creates intimate moments and fosters companionship and relationships. The Lover desires to be desired.

Discover Your Nonprofit's Brand Archetype (for Create Good)

Understanding your organization's brand archetype can provide invaluable insights into your identity, messaging, and engagement strategies.

Quiz Questions

Quiz Outcomes