What's your marketing character?

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Quiz Questions

1.
What's the first thing you do when you login for work?
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- A.
  Read industry news to get insights and ideas
- B.
  Admin and emails
- C.
  Check dashboards, reports and platforms
- D.
  Write down your thoughts
- E.
  Check social media
- F.
  Make your to-do list
2.
How do you approach the initial stages of setting up your marketing plan?
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- A.
  Step back, look at your values and come up with a hundred (or so) ideas
- B.
  Set up the template for the team and outline the process steps
- C.
  Compile all your observations over the last period
- D.
  Think about your audiences and what they need
- E.
  Sit down with the team to have a conversation about roles
- F.
  Start with some initial data analysis to inform your thinking
3.
What's your current challenge?
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- A.
  Resources - not enough time, budget or people to deliver on our ambitions
- B.
  Creativity - new ideas to cut through the noise
- C.
  Engagement - strengthening the connection with our supporters
- D.
  Decision-making - a learning culture to improve our activity
- E.
  Structure - frameworks to channel ideas into action
- F.
  Perspectives - we need more insight to expand our current thinking and approach
4.
What do you need most to excel in your role?
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- A.
  Thought leadership
- B.
  Research and reports
- C.
  Frameworks and templates
- D.
  Structured learning
- E.
  Information on trends and emerging topics
- F.
  Learning communities and forums
5.
Your ideal project involves...
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- A.
  Developing a process or plan
- B.
  Social media and community building
- C.
  Branding
- D.
  Market research
- E.
  Content design and marketing
- F.
  Creative and campaigns
6.
What hashtag best describes your way of working?
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- A.
  #TheBigPicture
- B.
  #MakingItHappen
- C.
  #TheStoryteller
- D.
  #TheFactFinder
- E.
  #MultitaskingMarvel
- F.
  #NerdingOut
7.
How do you handle challenges?
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- A.
  Stay cool, calm and collected - it's an opportunity to learn something new
- B.
  Lean into collaboration and teamwork
- C.
  Analyse and prioritise based on the information
- D.
  Get creative with the solutions
- E.
  Do the best you can to fix things
- F.
  Trust your process and source tried-and-tested answers
8.
Which marketing lingo makes you cringe?
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- A.
  Synergy - sounds like two robots trying to connect
- B.
  Sexy - not appropriate for work and superficial
- C.
  Viral - this word is poor(ly)
- D.
  Optimise - overused and lost its value
- E.
  Churn rate - horrible on all accounts
- F.
  Lead - we work with people
9.
What grabs your attention first in others' marketing?
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- A.
  The story
- B.
  The response
- C.
  The message
- D.
  The branding
- E.
  The call-to-action
- F.
  The errors
10.
What tools do you spend the most time on?
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- A.
  Social media platforms and schedulers
- B.
  Outlook, Teams and Zoom
- C.
  Mood boards and creative software
- D.
  Spreadsheets and data dashboards
- E.
  Project management software
- F.
  I love them all equally
11.
What song would motivate you during a busy day?
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- A.
  With a Little Help From My Friends - The Beatles
- B.
  Run the World (Girls) - Beyonce
- C.
  Harder, Better, Faster, Stronger - Daft Punk
- D.
  Eye of the Tiger - Survivor
- E.
  Viva La Vida - Coldplay
- F.
  Bohemian Rhapsody - Queen
12.
What skills do you want to brush up on?
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- A.
  Attention to detail
- B.
  Storytelling
- C.
  Creative
- D.
  Leadership
- E.
  Decision-making
- F.
  Innovation

Quiz Outcomes

1.
You are the visionary
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Marketing strengths: Thinker. Creative. Strategic. Untapped potential: Focus on your strongest idea to turn into action Ideal collaborator: The driver Conference talks you’ll love: Digital marketing for people and the planet / From the insight out: behaviour change marketing to spark actionYou are the blue-sky thinker of the team— an imaginative and creative individual who generates stellar ideas which supercharge your marketing activity. You view the world and its challenges as an opportunity to grow. You're comfortable holding a marketing strategy and capturing the bigger picture. Your intuition, deep empathy and inquisitive nature guide your work. Time spent daydreaming or mulling over an issue typically highlights some paths to wonder. An inspiration to people with your profound and sensitive messages, as well as your propensity for thought leadership, you outline a future that feels both powerful and possible. It's why your colleagues turn to you when a problem needs some out-of-the-box thinking or to tap into some of your creative energy to sustain them. Just remember to take your head out of the clouds sometimes to take in what's happening on the ground. Drivers in your team could be your greatest ally by turning your strongest ideas into action. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |
2.
You are the driver
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Marketing strengths: High achiever. Disciplined. Coordinator. Untapped potential: Striking a balance between tried-and-tested and imaginative solutions Ideal collaborator: The visionary Conference talks you’ll love: Developing a powerful marketing strategy - lessons from business and academia / Practical workshop: Making video integral to your strategic marketing mix You’re rooted in the here and now but also have a keen sense of how to map out the optimal route to reach a specified destination. Not only are you self-driven, but you help the team stay on track and reach milestones. Your favourite parts of your role are a well-laid-out plan and ticking things off a to-do list – perfect qualities for a busy team that needs to keep moving. You balance efficiency with effectiveness, using your clear communication style to help clarify the strategic goals and information your team needs to thrive. You inspire colleagues with your project management and organisational skills that help your marketing plans come to fruition. Everyone comes to you to check in on progress and review the details. Only some things can (or should) follow a tried-and-tested formula, however, if you want your organisation to stand out from the crowd. Partner with visionaries in your team to strike the best balance of productivity, efficiency and certainty with creativity and innovation. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |
3.
You are the connector
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Marketing strengths: Personable. Storyteller. Collaborator. Untapped potential: Backing difficult decisions with data Ideal collaborator: The searcher Conference talks you’ll love: Navigating social media trends / Crafting stories that cut through the noise and inspire action / Brave messaging: why speaking up is the best optionYou bring a lot of heart and soul to the team. Like a cheerleader, your infectious enthusiasm and motivational spirit uplift and inspire others. You listen well, which is why you’re often the person everyone turns to when they need to sound out initial ideas or could do with a friendly chat. Crafting compelling narratives is among your greatest talents, as you thrive on sharing content that captivates audiences and draws them in. You’re also the biggest champion of users and their needs, as you are often in roles that mean you’re close to the communities you are helping. Others love your personable demeanour and networking skills which bring people together. Your untapped potential is utilising data to inform decisions that might cause some waves – team up with the natural searchers in your team to help you flesh out the data around your observations. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |
4.
You are the searcher
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Marketing strengths: Analyst. Problem-solver. Focused. Untapped potential: Finding the most compelling story in the data Ideal collaborator: The connectorConference talks you’ll love: Making measurement count / Trendspotting: context and insights for 2024 You’re an excellent problem-solver. You analyse data, spot trends and make impartial decisions. The team values your rich insight into how your charity’s marketing is performing. You understand how outputs translate into engagement, and with your adeptness for data-driven decision-making, you help others around you to make more informed choices. You often delve into research and specialist knowledge areas, which means you have the finger on the pulse of what’s happening and what that means for your charity’s marketing and communications. Your thirst for knowledge drives you to fearlessly look for answers, tackling complex data and information to inform everyone’s understanding of the context they’re working in. But sometimes it can be hard to see the wood through the data-filled trees, particularly if you’ve been busy on the research front. In these cases, team up with the storytellers and connectors in your team to simplify the information and craft compelling cases for action. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |
5.
You are the all-rounder
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Marketing strengths: Flexible. Bright. Hard-working. Untapped potential: Freeing up time and space to hone your skillsIdeal collaborator: The specialistConference talks you’ll love: Brand accessibility: become a more inclusive brand and increase your reach / How to embed EDI into marketing Whatever you call yourself — a ‘generalist’ or ‘T-shaped marketer’ — you’re the ultimate player everyone wants on their team. You love the option to flex your skills, trying on all the different marketing hats possible and sometimes wearing them all in one day! You know and appreciate various aspects of marketing, bringing a well-rounded perspective to the work. You handle diverse projects like a pro juggler; at your best, colleagues praise you for being ‘on the ball’ and connecting the dots between ideas and projects. Your teammates love that you roll your sleeves up and get stuck in, whatever the assignment. Your enthusiasm and skills can often mean you’re in high demand, but be careful not to stretch yourself too thin, by choice or circumstance. Find opportunities to collaborate with others or let others take the reins, so you can free yourself up to hone your skillsets and recharge. You’ll have much to learn from the specialists, so team up with them whenever possible. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |
6.
You are the specialist
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Marketing strengths: Expert. Efficient. Passionate. Untapped potential: Getting out of your comfort zone to find new insights to apply to your practiceIdeal collaborator: The all-rounder Conference talks you’ll love: Trendspotting: context and insights for 2024/ Brand accessibility: become a more inclusive brand and increase your reachHaving seasoned specialists in specific fields of marketing is valuable to develop an organisation’s muscle in these disciplines. As such, you bring in-depth knowledge and sharpened skills to ensure all marketing activity is on point. You know the processes inside and out, which means you can help ensure everything runs smoothly and time isn’t wasted. Your team loves to pick your brains about the subject area and appreciate the opportunities to be mentored by you. You often have a key role to play in ensuring marketing success. Your expertise might mean you often sit in your comfort zone, but if you step back and gather new perspectives or knowledge, you may find some new insights and inspiration to apply to your practice. More than ever, this expansion of knowledge is vital as charities look to differentiate themselves in today’s context. Share: download social media assetsShare your marketing persona using #CharityCommsCharacterWhat other personas have you got in your team? Share this quiz with them to compare your results. The Strategic Marketing Conference 2024: Turn ideas into actionIt’s time to turn your marketing ideas into action! If you missed our Strategic Marketing Conference, don’t worry, as it’s available on our on-demand service. The conference helps you apply sector-leading ideas to propel your marketing activity, offering a host of talks to inspire every type of marketer.About CharityComms CharityComms is the membership network for communications professionals working in and with UK charities. We’re here to help raise the standards of communications across the sector, to fly the flag for communications as a vital strategic function at the heart of charities, and to connect communications professionals through sharing best practice. Join our community | Sign up to our newsletter |