How close are you to being a Big Idea Expert?

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Quiz Questions

1.
1. How long have you been in business? Where are you in your career?
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- A.
  I’ve been in business for 5 years or less
- B.
  My business is established (5+ years in business)
- C.
  I’m a seasoned business owner (10+ years in business)
- D.
  I’m in the first 10 years of my profession
- E.
  I’m a high-level professional with over 10 years experience in my industry
2.
2. Where are you when it comes to developing your products or services OR developing innovative ideas to demonstrate your expertise?
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- A.
  I have figured out my products and services, but I’m still working toward consistently selling them
- B.
  I know my products and services like the back of my hand and have developed systems and procedures for selling them
- C.
  I have a team responsible for success selling my products and services and I’m free to work on my thought leadership
- D.
  I have innovative ideas for changing my industry but I haven’t shared them yet
- E.
  I’ve rolled out innovative ideas in my profession but they’re not yet tested and optimized
- F.
  My ideas have been tested and optimized and I’m ready to take them to a broader audience
3.
3. Where are you in terms of developing your BIG IDEA?
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- A.
  People tell me I should write a book and I want to, but it’s not a priority right now
- B.
  I’m confident in my Big Idea and ready to get that idea out into the world
- C.
  I have several ideas I think could be Big Ideas (I need to narrow them down)
- D.
  I get invited to speak about my Big Idea often
4.
4. How often do you share your Big Idea (or related ideas) with others?
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- A.
  I never or rarely share my ideas with others
- B.
  I use platforms like LinkedIn to share my ideas, but I’m not consistent
- C.
  I share my ideas and I am ready to reach a broader audience
- D.
  I consistently share my ideas in spaces like social media and podcast interviews or from the stage
5.
5. How successful have you been connecting your Big Idea with your audience or clients’ POV?
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- A.
  I worry that my audience or clients won’t connect with my Big Idea
- B.
  I haven’t yet figured out how to align my idea with my audience or clients’ POV, but I believe there’s a strong connection and they can get it with the right thought leadership
- C.
  My idea aligns well with my audience or clients’ POV

Quiz Outcomes

1.
Phase 1: Putting Yourself Out There
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Confident ExposureYou have a lot of ideas and people respond well to you when you share those ideas, but you may feel like you have “too many” ideas. You’re an expert, but you may not yet feel confident in your expertise. One reason you may not feel ownership over your ideas is because you haven’t gotten them out into the world/tested them yet. Once you establish a consistent habit of doing this, it gets easier to share your ideas and you’ll be skipping down the path to becoming a Big Idea Expert.Goal = To strategically build your confidenceMethod = Brainstorm a list of your best ideas, look for opportunities to share your half-baked ideas, and share your ideas to test them outACTION to take: Share a Half-Baked IdeaWrite a short-form post (300ish words) about ONE half-baked ideaPost it on LinkedInTag me and I will add a commentDo it TODAY before you lose your nerve!Move to the next phase when you can answer “yes” to this question:Do I have a consistent habit of sharing my half-baked (HB) or minimally viable (MV) ideas?Hi👋, I’m Emily!I'm a business book ghostwriter, developmental editor, and thought leadership strategist. Along with my team at The Pocket PhD, I help fringe experts and maverick entrepreneurs get their books out of their heads. We collaborate with clients to write short- and long-form content that positions them as a disruptor. When I'm not writing intensely, I'm most likely practicing yoga intensely.The PPhD can help you cultivate your thought leadership ecosystem:VIP DayTLE Bootcamp: 1 week of thought leadership developmentTLE Intensive: 2 weeks of thought leadership developmentThought Leadership Full Program (esp. Phases 1-2)
2.
Phase 2: Ramping Up
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Broaden Your Sphere of InfluenceYou are well on your way to becoming a Big Idea Expert. You are not shy about sharing your big ideas, but you need to spend time thinking about what ideas connect most with your audience and how and where to grow your audience or community. You also are ready to start pitching your ideas to larger audiences.Goal = To strategically narrow your focusMethod = Narrow down your list of ideas (find buckets or themes), hone your audience, and pay attention to what ideas do well with your audienceACTION to take: Narrow your Big Ideas down to 3Set a timer for 5 minutes and write down every big idea you’ve ever had.Identify the ideas that feel exciting and raise people’s eyebrowsNarrow your list down to 3 Big IdeasRefocus your thought leadership content around your top 3 Big Ideas (aka your 3 content buckets) and share them often and everywhereMove to the next phase when you can answer “yes” to this question:Do I know what 1-3 big ideas connect with my audience?Hi👋, I’m Emily!I'm a business book ghostwriter, developmental editor, and thought leadership strategist. Along with my team at The Pocket PhD, I help fringe experts and maverick entrepreneurs get their books out of their heads. We collaborate with clients to write short- and long-form content that positions them as a disruptor. When I'm not writing intensely, I'm most likely practicing yoga intensely.The PPhD can help you cultivate your thought leadership ecosystem:VIP DayTLE Bootcamp: 1 week of thought leadership developmentTLE Intensive: 2 weeks of thought leadership developmentThought Leadership Full Program (esp. Phases 3-4)
3.
Phase 3: Capitalizing on Your Momentum
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Become a Big Idea ExpertYou’re already an expert, now it’s time to become a BIE. Many people see writing a book as an end in itself. We prefer to see writing the book as fuel that adds to your credibility as a Big Idea Expert. You’re already an expert, now you simply need more people to recognize it. You are ready to see yourself as separate from your brand and maybe even start a “movement.”Goal = To strategically get known for your ONE Big IdeaMethod = Determine what big idea resonates, excites you, and feels foundational to your expertise. Decide on a platform for your big idea (e.g., a keynote, an article, a book)ACTION to take: Double Down on ONE Big IdeaReview and consider all of the writing you’ve been sharing over the last yearDetermine what resonates the most, what excites you the most, and what feels foundational to your perspectiveDecide on a larger platform for your Big Idea. This might be a keynote, an article you’d like to pitch to a well-known publication (WIRED, HBR, etc.), or a bookBook a FREE 30-minute call with us to get our input and some ideas for next stepsMove to the next phase when you can answer “yes” to this question:Have I nailed down my one big idea and am I excited to be known for that idea?Hi👋, I’m Emily!I'm a business book ghostwriter, developmental editor, and thought leadership strategist. Along with my team at The Pocket PhD, I help fringe experts and maverick entrepreneurs get their books out of their heads. We collaborate with clients to write short- and long-form content that positions them as a disruptor. When I'm not writing intensely, I'm most likely practicing yoga intensely.The PPhD can help you cultivate your thought leadership ecosystem:VIP DayTLE Bootcamp: 1 week of thought leadership developmentTLE Intensive: 2 weeks of thought leadership developmentThought Leadership Full Program (esp. Phases 5-6)Book Ghostwriting
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