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The Heart Zone
You're currently working in the Heart Zone with your content.The heart is all about feeling connected – to the people you’re here to serve, to the bigger vision of what you want to achieve with your content, where you want to play or show up and what type of content you’ll create.This is obviously a foundational piece of your content and even when I speak to people who have been in business for years, if they’re lacking confidence, or not happy with the results that they’re seeking it’ll often be something missing in this connection piece.Once you can take a deep breath and feel connected, then it’s about taking that feeling and aligning it with how you want to communicate it. This is understanding what the intention of your content is and how it fits into your offers, crafting a message that matters, knowing what you can talk about in your content and then finding the perfect way to attract an aligned audience through your lead magnet.Whilst you may be skipping ahead to the Mind Zone or even Soul Zone for some aspects of your content, there's probably something fundamental that's missing in the Heart Zone.Your next best steps are to refine one or more of the following:Create a clear vision and values for your businessGet to know your ideal client Choose your social media platformChoose your core content (blog, podcast, video)Create a clear content intentionPlan a year's worth of content ideasCreate the perfect lead magnetWant to know more?Listen to this episode of The Powerful Content Podcast orIf you would like a higher level of support and accountability with your content, pop your details below for something BIG coming soon that will cover ALL of your content so you can get it sorted once and for all