2.
Minimalist + Inviting
Oh hey, my fashion-plate friend. You've got great taste and an impeccable eye. Your brand has the power to be a total influencer. Whether you're making waves at Paris Fashion week, or expertly combing the racks of your favorite thrift store for fun… You always score the best finds. The "where did that come from, it's so brilliant?" kinda finds. Your aesthetic is fully your own and you own it. Just like a great fashionista, you have a deep sense of your personal style. You know what does and doesn't work for you. Your brand also has a honed aesthetic and sense of style. When you bring your stylish a-game to your brand, it can cause a scene in the best way. What does your brand style mean for your brand's copy and marketing? It means you can communicate like a true artist. People come to you to have an elevated experience. You lift them up through beauty, joy, and fun. So be the bold influencer you are and try things out. See what sticks (and what copy is "sticky!"). Then let the rest roll off your back. Because you live in the moment and are super-intuitive, this way of doing business is totally you. Here's how you can use your brand style to boost your authority:Because your personal style is super-refined, think about elevating your brand through visual mediums like Pinterest and Instagram in particular. Even though you might already be rocking those platforms, this is your invitation to push your style further. Let yourself be as creative as you wish and it'll get a whole lot more fun for you. On a personal level, you are going to build your authority when you stop caring when your audience thinks. Give yourself permission to really trust your gut and your intuition. Be your fabulous self, and you'll make waves. "Fashion is not something that exists in dresses only. Fashion is in the sky, in the street. Fashion has to do with ideas, the way we live, what is happening." —Coco Chanel✅ Copy That!Here Are the 3 Tricks for Writing Copy that Expresses Your Brand's Style 📚👇1. What Gets You Going?If you're really stumped about how to communicate your brand message, think back to the moment you decided to start your business. What was the eureka moment for you? What got you going?Take out a pen and paper and start to journal about the beginning of your business. As yourself these questions:What made you most excited to start your business? What were you rebelling against?What did you want to deliver to people?What's your why?Write in a stream-of-consciousness style without censoring yourself. Write until you feel something. Until it makes you emotional. Write about your brand's ethos and purpose.As you get clear on what got you going in the first place, you're going to discover so many juicy ways to enhance your brand's messaging!2. Great Style Makes Others Feel Beautiful"For beautiful eyes, look for the good in others; for beautiful lips, speak only words of kindness; and for poise, walk with the knowledge that you are never alone." — Audrey HepburnWith this statement, style icon Audrey Hepburn reminds us of one of the most important rules about copy. It's always about your customer. Good copy is about what you're giving to others instead of what you're hoping to get from them.Try this exercise on for size: Go to your website's About Page. Read the page for how often it talks about you. Now read it and notice how often it speaks directly to your customer. A great About Page isn't really about you. It's about your customer. The next tip will help you speak directly to them. 3. Be ConversationalThink of writing as a conversation. When you write for your brand, you don't have to be formal. And avoid jargon at all costs. ←— You can even start sentences with "and" to let go of long sentences. (See what I did there?)Just like great style, simple is usually better than complicated. When it comes to copy, clear is always better than clever.So imagine you're having a conversation with someone who really, really needs what you have to offer. Write a letter to them. Tell them why you think they need to try your product or service. How will it change their life? What does it mean to you?Ciao Bella! I'm Your Copy Stylist...Hey Friend, I'm Zoe Rose, conversion copywriter for cutting-edge personal brands just like yours. I'm a mom of two, a former stylist, and a Bridgerton enthusiast. Oh, and I bake one mean blueberry crumble. I help coaches and course creators fully express their brand personality through authority-boosting web copy. As a brand voice strategist, I create custom-tailored messaging guides to help my clients define their brand style. So that they can rock their fabulousness every day like it's no big deal. I love helping personal brands boost their sales and visibility by being their glorious selves. Because nobody puts your brand in a corner!Want to Make Your Brand a Style Icon?Here Are Some Resources to Ignite Your Brand Image 🔥1. Is your marketing reaching the right people? Check out my interview on the Influencer Podcast. I share how you can make sure your web copy is designed for your most qualified leads. And then how you can use your signature brand style to convert those leads into customers. 2. If you want to write powerhouse copy for your biz... Follow me over on Instagram. You'll get a new bite-sized copy-tip every day, plus tons of freebies, prompts, and mindset hacks. 3. Need some discerning eyes on your copy ASAP? Book a free call with me. In just 20 minutes, I'll set you up with an action plan to fully express your brand's signature style through your web copy. Dressed to the Nines...Now that you're all dressed up...head on over to your inbox for a love letter from moi. Plus you'll get some bonus resources that'll help you pack more personality into your copy ASAP. Over the next week, I'll be hitting up your inbox with some copy stylin' tools of the trade. 💄Remember: You. Are. Fabulous! 🎩
