So, you need a name?

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Quiz Questions

1.
First things first, what are we naming?
- A.
  My burgeoning brand.
- B.
  Physical products.
- C.
  A podcast, book or keynote - ya know, only something vital and integral to my personal brand.
- D.
  Standard coach or service provider stuff - an offer, course/program, framework, email newsletter, etc.
- E.
  All of the above?!
2.
I'm in. How long have you been in business?
- A.
  Less than a year - still in the honeymoon phase. 🥰
- B.
  Between 2-5 years - going steady.
- C.
  More than 5 years - take THAT statistics!
- D.
  10+ years - I'm in this for the long haul.
3.
What's your current approach to making a name for yourself?
- A.
  I take (eat?) some Lion's Mane shrooms, brainstorm and then run my ideas by my Board of Directors (aka - my friends)
- B.
  ChatGPT, babyyy.
- C.
  I don't make an event out of naming. I just pick something and run with it. Done is better than perfect, right?
- D.
  That's why I'm here! You're my approach, Katie!
4.
Are you rebranding? *GASP!* Lemme guess, trademark issues?
- A.
  Yes! I'm rebranding, but not because of TM issues.
- B.
  I didn't want to rebrand, but here we are. HOW COME EVERYTHING I WANTED IS TAKEN?!
- C.
  Not rebranding, just branding! I want to invest in a strong name now to avoid future issues.
5.
On a scale of 1 to "can't-touch-this," how confident are you in your brand messaging and/or product positioning?
- A.
  1 - Deer in the headlights. Like, one time, in an interview, I was once asked to describe my perfect date and I said "April 25th."
- B.
  5 - Most of the time my content and brand stories land half of the time. I might need help with this...
- C.
  8 - My messaging and positioning statements are well rehearsed and I know exactly what to say, and how to say it.
- D.
  Can't Touch This. *dances*
6.
My names tend to be the catalyst for total brand evolutions... Cool?
- A.
  *strikes match* I'm ready to burn it all down and go in a new direction entirely.
- B.
  Hmm, can I *just* get a new name? I like the rest of my brand.
- C.
  I trust you implicitly. You're a creative genius. (ILY. TYSM)
7.
Halfway mark! You hungry? It's dinnertime somewhere - what are you having?
- A.
  A crisis - I struggle with decision-making.
- B.
  I have a couple options.
- C.
  Whatever someone else tells me I'm having.
- D.
  A ribeye - medium temp, sweet potato, broccoli. What? Like making a decision is hard?
8.
When I say "tagline," you say...
- A.
  Is that included? I can probably come up with that later.
- B.
  I want one! And when you give an entrepreneur a tagline, they're going to ask for a full word bank and verbal identity. 🤤
- C.
  Take it or leave it?
9.
Be honest: how much pressure are you putting on this name?
- A.
  Only the weight of my world.
- B.
  A good bit - but I trust the process!
- C.
  I'm not looking to trademark it so no pressure. I just want a fun, sticky, memorable name.
- D.
  It has to communicate what I do, who it's for, my personality, etc. I want people to "get it." Is that too much to ask?
10.
Are we in agreement that names including the word "Haus," "Collective," "6-Figure" or other GPT girlboss guru trash should be tarred, feathered and forgotten?
- A.
  Sh*t, I kinda liked "Collective."
- B.
  YES MA'AM.
- C.
  You can pry "haus" out of my cold, dead hands.
11.
QUICK. Don't think. Just click!
- A.
  Do-it-yourself.
- B.
  Done-with-you.
- C.
  Done-for-you.
12.
What's a comfortable investment in your brand's name and reputation?
- A.
  I know the value of a strong (& trademarkable) brand name, story and identity and I'm prepared to make a significant investment. ($3k-5k+)
- B.
  I'm not quite ready to ball out on an all-inclusive package, but investing in a name is important to me. ($1k-3k)
- C.
  I'm interested in a DIY or collaborative namestorming option. (Under $500)

Quiz Outcomes

1.
The Total Package!
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Making a name for yourself is important to you. You want to do this thing RIGHT. (And right now?)That, or a trademark attorney burst your bubble and you’re back at square one. In either case, you care about your brand’s name, identity, story, and reputation.Now, let’s talk about the benefits of the Total Package.*cracks knuckles* Strategic Positioning & Emotional Resonance: The names, rationale, and taglines I'll present are designed to give you a snug lil' niche and evoke strong emotional responses -- which create customer buy-in, loyalty and retention and BONUS - enable you to have premium pricing. Increased Shareability & Reduced Marketing Cost: Sticky names save you MONEY. How? You become more memorable, and thus, shareable. Organically. Thank you girl math. More Interviewable & Consistent: Podcasts, publications, guest speaking - you’re ready because you’re rehearsed. You know your best angles, what to say, and how to say it. Boom! The creative concept, verbal identity, and new spin on your brand story make it easier to pitch your perspective and leave a mark in a saturated market. Adaptability and Flexibility: Pivoting? No problem. The concept was built for world-building. Providing secondary name suggestions for sister products/offers ensures that the brand can easily stretch, grow and expand without a brand identity crisis.Legal and Trademarking Efficiency: By including a preliminary trademark search, you reduce legal risks which means smoother market entry and protection of intellectual property.Does that sound like the Total Package or WHAT?! *Note: If you feel you have received this result in error and you want to learn more about other naming packages, you can learn more about those here.
2.
The Title Package!
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Okay, I have ONE more question. Is not having a name for the thing keeping you from doing the thing? Yes? Did I nail it? Just nod and say I did. So, about that title... Let's not waste any more time. Here's the spark notes: Best suited for naming products, programs, or other 1-off offers Includes a 45-minute LIVE Question Round where I grill you on your hopes, dreams, skills, talents and taste for names. (Other people call this a creative brief)Minimum 10 Name Suggestions + Rationale* delivered within 1 week via Zoom, Loom, or Voxer (for the meeting-averse)A compelling new spin on your same ol' brand story with a better happy ending than "then we hired Katie Pannell, said yes to the name, and yeah - the end!"Preliminary trademark, domain & social handle availability for my top 3 suggestionsFinal Fitting Follow-up to make sure you feel good about your selection Additional Resources to help you get your new name out there*Note: If you feel you have received this result in error and you want to learn more about other naming packages, you can learn more about those here.
3.
Improv Hour!
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IMPROV HOURS ARE MY FAVORITE. They're SO fun. And actionable. Who doesn't love a quick win?If I built this quiz right, you're maybe a little fuzzy on the messaging or positioning of your brand or product and want to feel more clear about that before you make a name for yourself. Or maybe you have a list of names that you're on the fence about but want an expert's opinion. Maybe you just want to stick a quarter ($500 - inflation, ya know?), wind me up and watch me work.Improv Hour goes down like this: Me + you + 60 minutes on Zoom.You show me what you got. I ask questions. You answer. I ask follow-up questions. Clarity is achieved. Epiphanies arrive.You shut the laptop with a new sense of pride & purpose. I take to Threads to tell everyone how amazing we are.I suggest you do the same (and tag me @katiepannell 😉)Improv Hours can be used for:Copy critiques & suggestionsConceptual positioning (aka - my unique brand of creative direction)Co-writing/editing your bio or 1 singular page of somethingCollaborative Namestorming (You bring your ideas, and I'll bring rules/opinions for vetting them + some backup naming strategies in case I reject all your ideas... 😬)*Note: If you feel you have received this result in error and you want to jump straight into a full blown done-for-you naming package, you can learn more about those here.
4.
The Name Game Workshop!
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Honestly, you're in for a treat. I co-hosted this workshop with Trademark Attorney, Amber Gilormo of The Boutique Lawyer. I taught the fun stuff. She taught the fine print. All for $97.You'll learn:My exact method for creating names that stand outFun ways to get your creative juices flowingDifferences in Brand Names vs. Product NamesHow-to know if your name idea is a keeperAmber's step-by-step framework for making sure the name isn't already taken by someone elseLegal secrets to size up how strong your name really is as a trademarkPractical strategies for protecting your name's associated assetsWhat you'll get: ~2hr workshop & Q+A REPLAY Creative Brainstorming ExercisesNaming WorksheetName Strength Cheat SheetTrademark Clearance WorkbookTrademark Process RoadmapName Protection Playbook (what to do before you file a TM)Ready to Trademark Checklist (valued at $29)*Note: If you feel you have received this result in error and you want to jump straight into a full blown done-for-you naming package, you can learn more about those here.

So, you need a name?

Step into my office and find out which package is right for you.

Quiz Questions

Quiz Outcomes