Which Marketing Archetype Are You?

Quiz Questions

• 1.
  What type of business activities do you enjoy the most?

  • A.
    Experimenting with new marketing techniques and ideas.
  • B.
    Providing one-on-one support and nurturing customer relationships.
  • C.
    Creating engaging content like blog posts or videos.
  • D.
    Teaching or sharing knowledge through workshops or webinars.
  • E.
    Planning and organising business strategies and operations.
  • F.
    Networking events and forming new partnerships.
• 2.
  What would you emphasise in an advertisement for your business? 

  • A.
    The strong connections and partnerships we've built.
  • B.
    The unique story behind our brand and products.
  • C.
    The educational value and expertise we offer.
  • D.
    The personalised service and care we provide.
  • E.
    The meticulous planning and organisation behind our systems.
  • F.
    The innovative and creative solutions we offer.
• 3.
  How would you describe your marketing style?

  • A.
    Personal and customer-focused.
  • B.
    Collaborative and connection-focused.
  • C.
    Story-driven and engaging.
  • D.
    Informative and educational.
  • E.
    Creative and experimental.
  • F.
    Strategic and organised.
• 4.
  What’s your biggest marketing challenge?

  • A.
    Finding the right people to connect with.
  • B.
    Staying focused on one marketing strategy.
  • C.
    Creating consistent content that resonates.
  • D.
    Making my teaching engaging and accessible.
  • E.
    Moving from planning to action.
  • F.
    Managing customer expectations and needs.
• 5.
  Which of these motivates you the most in your business?

  • A.
    Planning and achieving set goals.
  • B.
    Caring for and supporting your customers.
  • C.
    Innovating and trying new things.
  • D.
    Sharing your story and experiences.
  • E.
    Building meaningful relationships.
  • F.
    Teaching and empowering others.
• 6.
  Which of these best describes how you gather inspiration for your business?

  • A.
    Trying out new experiences.
  • B.
    Attending industry events and networking.
  • C.
    Reading books, watching TV programmes, and exploring other stories.
  • D.
    Taking courses and attending workshops.
  • E.
    Listening to customer feedback and stories.
  • F.
    Analysing market trends and data.
• 7.
  Which of these business mottos resonates with you the most?

  • A.
    "Embrace the Unexpected and Create Your Own Path."
  • B.
    "Plan your success."
  • C.
    "Caring is at the heart of our business."
  • D.
    "Your story is your superpower."
  • E.
    "Building connections, one handshake at a time."
  • F.
    "Empowering through education."
• 8.
  Which of these best describes your approach to setting business goals?

  • A.
    Discuss with my network to set collaborative goals.
  • B.
    Visualise the story and journey towards the goal.
  • C.
    Focus on goals that improve customer satisfaction.
  • D.
    Set goals that include opportunities for teaching and learning.
  • E.
    Set flexible goals that allow for creativity and adaptation.
  • F.
    Break down the goals into detailed, actionable steps.
• 9.
  What would others say about your approach to business?

  • A.
    Caring and attentive to customer needs.
  • B.
    Great at building and maintaining relationships.
  • C.
    Excellent at storytelling and capturing attention.
  • D.
    Knowledgeable and a great teacher.
  • E.
    Highly organised and detail-oriented.
  • F.
    Innovative and always trying new things.

Quiz Outcomes

• 1.
  1. The NETWORKER

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  Characteristics:Outgoing, social, enjoys meeting new people and building connectionsStrong interpersonal and collaboration skillsPrefers in-person interactionsStrengths:Building Relationships: Excellent at forming and nurturing personal connections.Community Engagement: Naturally thrives in group settings and community activities.Collaborative: Good at creating partnerships and working well with others.Weaknesses:Overcommitting: May take on too many networking activities, leading to burnout.Online Marketing: May struggle with digital marketing strategies if not focused on personal interactions.Follow-Up: Might neglect systematic follow-ups due to the emphasis on personal connections.Psychology:Gets energy from social interactions and building relationshipsValues community and mutual supportRed Flags & Blocks:Can get overwhelmed with too many commitmentsMay struggle with online marketing or technologyBest Way Forward:Leverage natural networking skills and focus on building a communityUse partnerships and collaborations to expand reachQuirks:Enjoys attending events and gatheringsPrefers face-to-face conversations and joint venturesRecommended Marketing Strategy:Host or attend local & online events and meetupsCollaborate with other local businesses and influencersBest Marketing Channels and Platforms:Local events, networking groups, and social media groups (e.g., Facebook, LinkedIn)Business Motto:"Building connections, one handshake at a time."CHECK YOUR EMAIL NOW for your NETWORKER ARCHETYPE PDF with your best NETWORKER Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your NETWORKER archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.
• 2.
  2. The STORYTELLER

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  Characteristics:Creative, expressive, enjoys sharing storiesStrong writing or speaking skillsPrefers communicating through contentStrengths:Engaging Content: Skilled at creating compelling and relatable stories.Emotional Connection: Excellent at building emotional bonds with the audience.Authenticity: Ability to convey genuine, authentic narratives that resonate with people.Weaknesses:Consistency: May struggle with maintaining a consistent content schedule.Promotion: Might focus more on content creation than on promoting the content effectively.Metrics: Can have difficulty measuring the impact of storytelling efforts.Psychology:Finds joy in creating and sharing contentValues authenticity and connection through storiesRed Flags & Blocks:Can get lost in content creation without promoting itMay struggle with concise messagingBest Way Forward:Focus on creating compelling narrativesUse stories to connect with the audience emotionallyQuirks:Loves blogging, vlogging, or podcastingEnjoys writing and sharing experiencesRecommended Marketing Strategy:Content marketing through blogs, videos, or podcastsSharing their own and customer stories and testimonialsBest Marketing Channels and Platforms:Blogging platforms, YouTube, podcast platformsSocial media (Instagram, Facebook)Business Motto:"Your story is your superpower."CHECK YOUR EMAIL NOW for your STORYTELLER ARCHETYPE PDF with your best STORYTELLER Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your STORYTELLER archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.
• 3.
  3. The EDUCATOR

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  Characteristics:Knowledgeable, enjoys teaching and helping othersStrong organisational and planning skillsPrefers structured approachesStrengths:Knowledge Sharing: Great at creating and delivering educational content.Authority: Builds trust and credibility through expertise and informative content.Engagement: Effective at engaging the audience through teaching and interactive sessions.Weaknesses:Overly Detailed: Can overwhelm the audience with too much information.Sales Focus: May struggle with direct selling and promotional tactics.Accessibility: Needs to ensure that educational content is easily accessible and digestible.Psychology:Finds satisfaction in educating and empowering othersValues knowledge and expertiseRed Flags & Blocks:Can over-explain or overwhelm the audience with detailsMay struggle with marketing that feels too ‘salesy’Best Way Forward:Focus on creating educational contentUse teaching as a way to build trustQuirks:Loves creating courses, workshops, or tutorialsEnjoys breaking down complex conceptsRecommended Marketing Strategy:Offering workshops, webinars, or online coursesCreating how-to guides and tutorialsBest Marketing Channels and Platforms:Webinar platforms, online course platforms LinkedIn, YouTubeBusiness Motto:"Empowering through education."CHECK YOUR EMAIL NOW for your EDUCATOR ARCHETYPE PDF with your best EDUCATOR Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your EDUCATOR archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.
• 4.
  4. The NURTURER

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  Characteristics:Compassionate, enjoys helping and supporting othersStrong empathy and listening skillsPrefers one-on-one interactionsStrengths:Customer Care: Excellent at providing personalised and attentive customer service.Loyalty: Builds strong, loyal relationships with customers.Empathy: Highly empathetic and responsive to customer needs and feedback.Weaknesses:Boundaries: Can struggle with setting boundaries, leading to potential burnout.Scalability: May find it challenging to scale personalised customer interactions.Promotion: Might not focus enough on broader marketing and promotional strategies.Psychology:Finds joy in caring for and supporting customersValues relationships and customer satisfactionRed Flags & Blocks:Can get overwhelmed by emotional demandsMay struggle with setting boundariesBest Way Forward:Focus on personalised customer serviceUse nurturing as a marketing strengthQuirks:Loves providing exceptional customer careEnjoys creating a warm and welcoming environmentRecommended Marketing Strategy:Personalised follow-ups, customer appreciation programmesCreating a loyal communityBest Marketing Channels and Platforms:Email marketing, social media (Facebook, Instagram)Online groupsBusiness Motto:"Caring is at the heart of our business."CHECK YOUR EMAIL NOW for your NURTURER ARCHETYPE PDF with your best NURTURER Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your NURTURER archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.
• 5.
  5. The PLANNER

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  Characteristics:Detail-oriented, organised, enjoys planning and structuring tasksStrong analytical and organisational skillsPrefers methodical and well-thought-out approachesStrengths:Organisation: Highly organised with a strong ability to create and follow detailed plans.Data-Driven: Skilled at using data and analytics to inform decisions.Goal-Oriented: Good at setting and achieving clear, specific goals.Weaknesses:Flexibility: Can struggle with adapting to unexpected changes or opportunities.Perfectionism: May delay action by overanalyzing and striving for perfection.Innovation: Might find it challenging to incorporate spontaneous or creative ideas.Psychology:Finds comfort in having a clear plan and roadmapValues precision and thoroughnessRed Flags & Blocks:Can suffer from analysis paralysis, delaying action until everything is perfectMay struggle with adapting to unexpected changesBest Way Forward:Focus on detailed planning and executionUse structured timelines and checklistsQuirks:Loves creating detailed schedules and to-do listsPrefers well-researched and deliberate actionsRecommended Marketing Strategy:Develop comprehensive marketing plans with clear milestonesUse project management tools to stay organisedBest Marketing Channels and Platforms:Email marketing, SEO, and content marketingAny social media where they can plan and schedule content ahead of timeBusiness Motto:"Plan your success."CHECK YOUR EMAIL NOW for your PLANNER ARCHETYPE PDF with your best PLANNER Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your PLANNER archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.
• 6.
  6. The FREE SPIRIT

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  Characteristics:Charismatic and Sociable: Enjoys building connections and interacting with people in person.Spontaneous: Prefers to act on instinct and creativity rather than following a detailed plan.Energetic: Brings a lively and dynamic presence to events and interactions.Risk-Taker: Willing to take risks to achieve their goals.Psychological Traits:Motivated by New Experiences: Gains energy and inspiration from trying new things and exploring uncharted territory.Enjoys Flexibility: Thrives in environments where they can change direction quickly and embrace new opportunities.Loves Creativity: Feels fulfilled by creating innovative solutions and engaging in creative pursuits.Red Flags and Blocks:Inconsistent Efforts: May struggle with consistency and follow-through due to their spontaneous nature.Disorganisation: Can become overwhelmed by a lack of structure, leading to missed opportunities or unfinished projects.Best Way Forward:Balance Creativity with Consistency: Develop a flexible yet consistent routine to balance spontaneous efforts with regular engagement.Use Tools for Organisation: Leverage tools and technology to stay organised without feeling constrained by rigid structures.Quirks:Spontaneous Creativity: Comes up with new ideas on the fly.Thrives on Change: Enjoys switching up routines and trying new methods regularly.Recommended Marketing Strategy:Content Experimentation: Regularly try new content formats and platforms to see what resonates with your audience. Best Marketing Channels and PlatformsSocial Media: Instagram, TikTok, and Facebook for spontaneous, engaging content. Live Streaming: Instagram Live, Facebook Live, and YouTube Live for real-time interaction.Business Motto:"Embrace the Unexpected and Create Your Own Path."CHECK YOUR EMAIL NOW for your FREE SPIRIT ARCHETYPE PDF with your best FREE-SPIRIT Business-Growth strategies. I'll send you more help, tips and advice on how to make the most of your FREE-SPIRIT archetype over the next couple of weeks. *Check your spam and promotions folder as they sometimes end up in there - if they do, drag them to your inbox so you get all the goodies.