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Positioning & Marketing
It sounds like your business is ready to take on a new opportunity!You’ve set yourself up well and your hard work has paid off. You may even have an opportunity or two… or more on your list.It’s time to review your larger business goals. Whichever opportunity you pursue should get you closer to one of those larger business goals.While you’ve set yourself up to capitalize on an opportunity – be clear about the outcome you’re looking for first. And be ready to confidently jump in feet first knowing that your company is ready for growth!3 Business Strategy Tips1. Conduct a SWOT analysis.Before you decide on a new strategy, use the SWOT analysis to assess your organization’s current position. You can only see how far you’ve come if you know where you started!You’ll likely be left with a long list of potential actions. Develop some of your ideas further before you ruthlessly prune and prioritize your list.You’ll end up with a clearer vision for your business. And understand which ideas to focus your time and money on.2. Outline tactics to achieve goals.Once you’ve done your SWOT analysis and prioritized your action list, it’s time to outline your tactics. Practically speaking, how will you accomplish your goals?Many strategists recommend selecting up to three goals per quarter. Each of those goals could have up to five tactics. Tactics are the specific tasks you’ll need to complete to achieve a goal.While it sounds like a lot of work, defining your tactics frees you and your team to only work on tasks that are directly tied to an outcome. It increases productivity by providing extreme clarity. Isn’t that the dream!?3. Create a plan for allocating resources to achieve the desired outcome.It’s easy to decide where to allocate resources when you’ve set clear goals. You’ll apply resources to the tactics – those directly tied to your goals. However, if resources are limited, your tactics may be aspirational.You may need to prioritize your tactics. And apply the available time and money to the tactics with the greatest impact on your goal.It’s easy to create a strategic plan that looks successful on paper. But it’s only when you allocate resources to implement the plan that you’ll start to see real results. Bringing in a business strategist to review your plan, offer insights, and make resource allocation recommendations will help your business level up faster. Often an objective set of eyes is just what your business needs. Hiring a qualified business strategist will help you do that.Hi👋, I’m Jacob Ross!I’m a business strategist who’s helped dozens of companies capitalize on opportunities and bring their vision to life!I’ve got a degree from Business School, and I’ve been a strategist for over a decade. I specialize in assessments and designing strategies to fill the gaps, making your company or organization even more profitable.I can give you the tools you need to succeed with your business. And there’s nothing I love more than fist-bumping my clients when they crush their big goals!Looking for some quick wins to get a better business strategy?1. Check out my Business Unlocked podcast. I sit down with leading business strategists every other week to talk about unlocking your business's true potential. And I’m all about providing you with actionable insights based on your questions and feedback.2. Follow me on LinkedIn. Follow me for regular tips and tricks to beef up your business strategy.3. Hop on a free 15-minute strategy call with me! I’ll provide you with a whole bunch of clarity and at least one or two ways to bring your business closer to your vision!And be sure to check your inbox, because I’ll be sending you a FREE copy of my latest eBook, Business Unlocked, and all sorts of other valuable resources!
