How should you be using ChatGPT in your marketing strategy?

Quiz Questions

• 1.
  Which title best describes you?

  • A.
    I'm an entrepreneur or CEO. I own/lead my own business!
  • B.
    I'm an organization leader.
  • C.
    I'm a marketing professional.
  • D.
    I'm an employee or freelancer who writes content for other entrepreneurs and companies.
• 2.
  How involved are you in creating marketing content?

  • A.
    A human writes all of my content, whether it's me or someone else.
  • B.
    ChatGPT writes ALL of my content, or another tool like it.
  • C.
    It's a mix: I have help from a human but I also occasionally use generative AI tools like ChatGPT.
• 3.
  How well do you know your target audience?

  • A.
    Very well. All of my content reaches my target audience.
  • B.
    Well. Almost all of my content reaches my target audience.
  • C.
    So-so. Some of my content reaches my target audience but other times it's a miss.
  • D.
    Not well. Most of my content does not reach my target audience.
  • E.
    I don't know my target audience.
• 4.
  Do you have a distinct brand voice?

  • A.
    Yes. I might even have guidelines to follow!
  • B.
    Not really. I create content however I want to.
  • C.
    I don't know. I've never thought about it.
• 5.
  What is your #1 marketing goal right now?

  • A.
    Increasing my following, subscriber base, or clientele.
  • B.
    Optimizing my content for search engines (SEO).
  • C.
    Crafting content that connects with my audience.
  • D.
    All of the above. How can I choose just one?
• 6.
  What is your biggest concern related to your marketing efforts?

  • A.
    Maintaining a consistent voice and tone.
  • B.
    Creating content that increases engagement.
  • C.
    Making time to create content consistently.
  • D.
    Connecting with the RIGHT audience.
  • E.
    All of the above. How can I choose just one?
• 7.
  How do you feel about using generative AI tools like ChatGPT as part of your marketing strategy?

  • A.
    I've already been incorporating generative AI into my strategy and have a good grasp on it!
  • B.
    I'm curious but cautious. I haven't 100% leaned into it, but I'm eager to learn more about how I can effectively use it.
  • C.
    I refuse to use it and still write all of my own content. AI terrifies me!
• 8.
  How are you currently using generative AI tools like ChatGPT as part of your marketing strategy?

  • A.
    AI writes all of my content for me and I share/post it as is. It makes me so efficient!
  • B.
    AI writes my content for me, but I go back and make edits or end up changing the whole thing anyway.
  • C.
    I'm not. Like I said, AI terrifies me!

Quiz Outcomes

• 1.
  Use Generative AI As Your Content Creation Sidekick

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  Don't get ChatGPT-happy and use it to write ALL of your content without ever editing it! This is the biggest mistake entrepreneurs, business leaders, and content creators make.Instead, your best approach is to use generative AI as your marketing sidekick by prompting it to do the heavy lifting for you: creating a first draft of your content. Just make sure you skim through the draft and check for spelling/grammar mistakes, replace words and phrases that you normally wouldn't use, and adjust the voice and tone to make sure your human touch shines through! And ALWAYS fact check it!Remember, generative AI doesn't know personality, voice, or tone - your biggest differentiators when it comes to your brand overall, and the reason why your audience connects with you. Tailoring your content to your brand voice is crucial if you don't want to sound like everyone else on the internet!
• 2.
  Use Generative AI As Your Brainstorming or Outlining Sidekick

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  This approach is for those who are skeptical or cautious of AI! Rather than have generative AI tools like ChatGPT try to write most of your content for you, only for you to change the entire thing, your best approach is to use it as your brainstorming or outlining sidekick. This is one of the best - and safest - ways to use AI for content creation.Prompt AI to help you brainstorm new content ideas, email subject lines, brand or product names, and more to help you save time and focus on creating compelling content that captures the attention of your audience!Or have AI do the heavy lifting for you by prompting it to help you outline your next blog post, a new LinkedIn article, your monthly newsletter, or an upcoming presentation. All you have to do is fill in the rest!
• 3.
  Use Generative AI As Your SEO Sidekick

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  If your goal is to boost your search engine optimization (SEO), generative AI tools like ChatGPT can come to your rescue!Simply copy and paste your pre-written copy into the prompt box and ask AI to optimize your copy for SEO. Make sure you share specific words and phrases that you'd like to optimize for. This will help you save time editing all your content to optimize for SEO so you can focus on creating compelling content that captures the attention of your audience!
• 4.
  Get to Know Your Target Audience

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  If you don't know your target audience, generative AI won't either! Don't sweat it. Before you start thinking about how to incorporate generative AI tools into your marketing strategy, hit the drawing board and do some digging into who your target audience is. Taking this step first is important because your entire marketing strategy should always be crafted around the people you're trying to reach!
• 5.
  Discover Your Distinct Brand Voice

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  If you don't know your brand voice, generative AI won't either! And what's worse: any AI tool you use (such as ChatGPT) will actually use the same voice they use for everyone else who uses it. That means, you'll sound like everyone else on the internet, making your brand uninteresting and undistinguishable from your competition.Don't sweat it! Before you start thinking about how to incorporate generative AI tools into your marketing strategy, hit the drawing board and do some digging into who you are as a brand and what your distinct brand voice is. Taking this step first is important because having a consistent, unique brand voice is what will set you apart from your competition and help you build trust with your target audience!