What's your brand messaging superpower?

Quiz Questions

• 1.
  If your brand was a food, which food would it be?

  • A.
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    Level 10 hot wings that hurrrrttttt so good
  • B.
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    A slow stew, simmering with carrots, bone broth, and tender chunks of beef
  • C.
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    Chocolate-covered frog legs that people are kinda scared to try. But like, they look good, no?
  • D.
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    Truffle pasta. REAL truffles, none of this *truffle-inspired* oil
• 2.
  If your brand was part of the group chat, who are they? 

  • A.
    The one who types in ALL CAPS that you should just f*cking DO IT
  • B.
    The one who never responds but when they do it’s like ‘why didn’t we ever think of that?’
  • C.
    The one who responds instantly and is lowkey everyone’s fav
  • D.
    The one who everyone messages privately when they actually need support and are scared of putting their situation in front of all the eyeballs
• 3.
  If your brand was a travel destination, which would it be?

  • A.
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    London. Well, Cambridge to be specific. London can be…a lot.
  • B.
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    Berlin, baby! After 4 am all the fun starts.
  • C.
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    I don’t travel. I own 3 islands. I just rotate homes.
  • D.
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    Not the place, it’s the people. I’m going to a retreat in Bali with my favs.
• 4.
  Your brand voice is closest to:

  • A.
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    A cutting-edge tech start-up that makes you feel cooollll
  • B.
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    A top-tier university that creates icons on repeat
  • C.
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    A bakery that makes you think of grandma’s famous lemon bars.
  • D.
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    A skincare line that doesn’t give a f*ckkk about aging
• 5.
  When people compliment your brand, they usually say: 

  • A.
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    You always have the coolest angles on things
  • B.
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    You kick my booty in the best of ways
  • C.
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    You know your sh*t
  • D.
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    I feel so seen
• 6.
  Your brand is a part of your fam. Which role are they getting? 

  • A.
    The kind mama who’s totally fine with you bringing any partners to Christmas and wants the empowering tea on how Brittany got a new job and Ella stood up for herself during last week’s protest.
  • B.
    The fiery auntie who’s husband-free by choice and somehow manages to discover new artists before they're even famous despite the fact that she’s out of the country for 8 months out of the year protecting her peace with margs and salsa classes.
  • C.
    The direct dad who says things as they are even when everyone is dousing the topic in polite sugar. Because he has places to be and the fam is being ridiculous and he has a million things to do and he’s already somehow on his 4th profitable business of the year?!
  • D.
    The smart uncle who knows everything about everything. Not in an egotistical way, but he’s Brown educated and always has a weirdly good comeback up his sleeve. You know when something seems impossible, it’s time to give him a call and you’ll have 3 solid solutions in 10 minutes.
• 7.
  What’s the biggest gap in your brand? 

  • A.
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    I’m kinda in the bland zone
  • B.
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    I’m making friends, not signing clients
  • C.
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    I’m zestttyyy, but I don’t think I’m clear
  • D.
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    I’m talking to everyone and a little unfocused
• 8.
  I can’t resist. If your brand was an ex, which one would it be? 

  • A.
    The one who made you a better version of yourself, but wrecked your emotional health.
  • B.
    The one who your parents loved, but you were so freakin’ bored.
  • C.
    The one who was the living embodiment of trust fund, 6’ 5”, blue eyes but then he cheated on you with someone he met at Blue Bottle Coffee
  • D.
    The one who could only spare 2 hours a week to spend time with you because he was ‘building the next Google’

Quiz Outcomes

• 1.
  Your messaging's superpower is...CONNECTION

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  You are a master of creating that ‘I got you’ feeling as soon as someone lands on your social media page or website. With a naturally empathetic tone, you know how to be a much-needed break from the stuffy, ‘all we want is your money’ business world. If creating community was an Olympic sport, you’d easily take home gold– then probably break the medal in 34 pieces for each woman in your network to have something for her desk. No wonder everyone says they’re your friend when all they did was like 1 Instagram post. Creepy. But not. You just have that ‘I know her’ thing going for you.
• 2.
  Your messaging's superpower is...ACTIVATION

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  You know how to make people move. One word out of your mouth, they’ve joined the gym, stopped smoking, and even blocked their ex who ‘still loves them.’ There’s something about you that when people are in your presence they feel motivated, alive, and on fire. Some might say you’re magical. Others might say you’re destined to be a coach. But everyone says they remember you. It’s physically impossible for you to water yourself down and blend in. What. A. Freakin’. Asset.
• 3.
  Your messaging's superpower is...INNOVATION

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  Holy cannoli, you are Capital C Creative. You look at trending audios in the eye and smirk, knowing you used them before the creator even recorded it. But real talk, you’re not afraid to venture into the weird. Go for the bold. Try something totally different. Fall on your face. Then get back up and shake the Internet with some radically differentiated. When people say ‘don’t blend in’ you can’t help but giggle to yourself– because it’d be harder for you to blend in than rebel against every ‘should’ in the book.
• 4.
  Your messaging's superpower is...ILLUMINATION

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  Lucy, wtf is illumination?! I wanted fun energy or magnetism or uniqueness. Ok, ok– hear me out. With a naturally acute and very zoned-in lens, you can discover things in people that they’ve never been able to uncover. People might refer to your brand as smart, quick, or educated because they feel like you just get it. You definitely lean on knowing your sh*t a lot and between you and me you’re kinda appalled that other brands with half the knowledge are out there spewing what they’re spewing. Oap. But behind that sometimes formal and professional lens is a brand whose product backs up (and raises) the marketing x100. So lean on THAT.