How SHOULD you be marketing your STR?

Quiz Questions

• 1.
  If your short-term rental were receiving a high school superlative, what would it be?

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  • A.
    Best Dressed
  • B.
    Class Clown
  • C.
    Most Likely to Succeed
  • D.
    Teacher's Pet
• 2.
  What is the primary goal for your short-term rental for the next 12 months?

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  • A.
    Brand awareness
  • B.
    Attract repeat guests.
  • C.
    Grow an email list with potential guests.
  • D.
    Establish a direct booking site.
• 3.
  What is your short-term rental's differentiator?

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  • A.
    Location
  • B.
    Amenities - did someone say hot tub?
  • C.
    Interior Design
  • D.
    Guest Experience
• 4.
  What is your biggest challenge when it comes to the marketing of your short-term rental(s)?

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  • A.
    Creating video content
  • B.
    Feeling like you have to be *everywhere* online
  • C.
    I don't have a way to stay in touch with previous guests
  • D.
    Identifying who my ideal guest is
• 5.
  Where do most of your bookings come from now?

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  • A.
    Airbnb/VRBO
  • B.
    Repeat Guests
  • C.
    Social Media
  • D.
    Previous Guest Referrals
• 6.
  How would you describe your ideal guest?

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  • A.
    Planners who book well in advance and love details.
  • B.
    Guests who return for special occasions or refer friends.
  • C.
    Travelers looking for unique stays they can “Instagram.”
  • D.
    Spontaneous, trend-driven travelers
• 7.
  How many short-term rentals do you own?

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  • A.
    None yet - but soon!
  • B.
    1-2
  • C.
    3-5
  • D.
    5+

Quiz Outcomes

• 1.
  Direct Booking Site

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  You’re ready to take control of your bookings! Relying solely on Airbnb and VRBO means giving up a portion of your revenue and not owning your guest relationships. A direct booking site allows you to build credibility, increase profits, and create a seamless booking experience for your ideal guests.Next Steps:Set up a branded website that showcases your property and makes direct booking easy.Implement a payment system and clear terms to establish trust.Drive traffic to your site through social media, email marketing, and SEO.Want help setting up a high-converting direct booking site?
• 2.
  Email Marketing

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  Your best guests are the ones who already know and love you—so why aren’t you staying in touch with them? Email marketing helps you nurture relationships, encourage repeat stays, and turn past guests into loyal brand ambassadors.Next Steps:Create a guest email list to capture new and past guests.Set up automated email sequences for post-stay follow-ups, exclusive offers, and seasonal promotions.Send monthly newsletters with local guides, property updates, and special discounts.Ready to start sending emails that guests actually want to open?
• 3.
  Instagram

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  Instagram is your sweet spot! Your short-term rental is a visual experience, and Instagram is the perfect place to show it off. From stunning photos to engaging captions, this is where you connect with potential guests and inspire them to book.Next Steps:Optimize your profile with a strong bio and direct booking link.Post high-quality images & reels that highlight your property’s best features.Use stories to increase continue to connect with your followers in a casual way that builds trust.Want to talk Instagram strategy?
• 4.
  Influencer Marketing

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  Your best marketing strategy? Leveraging people who already have your ideal audience. Influencer partnerships allow you to reach the right guests without constantly creating your own content.Next Steps:Identify local travel influencers who align with your brand.Consider offering them a free/discounted stay or special experience in exchange for social media content.Repurpose influencer-generated content across all marketing channels.Want to build a high-impact influencer marketing strategy?