What’s Your Brand's Superpower?

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Quiz Questions

1.
What’s the one thing your brand does so effortlessly that others wish they had it, too?
- A.
  Building deep trust and loyalty
- B.
  Creating game-changing innovations
- C.
  Making people feel at home
- D.
  Empowering and motivating others
- E.
  Standing out and shaking things up
- F.
  Providing structure and clear direction
- G.
  Inspiring deep emotional connection and passion
2.
If your business had a signature style, what would it be?
- A.
  Timeless, polished, and classic
- B.
  Modern, sleek, and cutting-edge
- C.
  Warm, welcoming, and familiar
- D.
  Bold, energetic, and high-impact
- E.
  Unapologetic, rebellious, and unexpected
- F.
  Powerful, structured, and in control
- G.
  Mysterious, visionary, and transformational
3.
How would your customers describe you?
- A.
  Trustworthy and knowledgeable
- B.
  Innovative and ahead of the curve
- C.
  Reliable and approachable
- D.
  Motivating and results-driven
- E.
  Fearless and disruptive
- F.
  Authoritative and strategic
- G.
  Visionary and inspiring
- H.
  Passionate and emotionally connected
4.
If your brand had a theme song, what would it sound like?
- A.
  A timeless anthem that builds trust
- B.
  A futuristic beat that turns heads
- C.
  A comforting melody everyone loves
- D.
  An energetic track that pumps people up
- E.
  A high-voltage rock song that breaks the mold
- F.
  A powerful symphony of confidence and control
- G.
  A dreamy, almost mystical composition
- H.
  A light, uplifting tune that spreads joy
- I.
  An adventurous soundtrack that sparks curiosity
- J.
  A fun, playful jingle that makes people smile
5.
If your business were a movie GENRE, what would it be?
- A.
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  Sci-fi – Always looking ahead
- B.
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  A feel-good family film – Warm and inviting
- C.
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  A timeless classic – Full of wisdom
- D.
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  A cult indie film – Unique and disruptive
- E.
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  An action film – High-energy and driven
- F.
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  A heartwarming romance – Passionate and intimate
- G.
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  A dramatic historical epic – Showcasing leadership and power
- H.
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  A heartwarming adventure of self-discovery - Optimistic and adventurous
- I.
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  Artistic, visionary films – Imaginative and original
6.
When leading a team or working with clients, how do you naturally show up?
- A.
  The Guide – I offer wisdom and perspective
- B.
  The Innovator – I challenge what’s possible
- C.
  The Community Builder – I create safe spaces
- D.
  The Motivator – I push people to take action
- E.
  The Trailblazer – I encourage adventure and exploration
- F.
  The Rule-Breaker – I disrupt and rewrite the game
- G.
  The Powerhouse – I take charge and create order
- H.
  The Visionary – I show people what’s possible
- I.
  The Sage – I provide knowledge and deep insight
7.
Why do your dream clients choose you?
- A.
  Because I offer trusted expertise and knowledge
- B.
  Because I push the limits and innovate
- C.
  Because I make them feel supported and included
- D.
  Because I fire them up and get them results
- E.
  Because I challenge them to think differently
- F.
  Because I provide structure and certainty
- G.
  Because I inspire them to dream bigger
- H.
  Because I encourage them to explore new possibilities
- I.
  Because I deeply care and create a safe, nurturing space
8.
How does your brand show up on social media?
- A.
  Thoughtful insights and expertise
- B.
  Big, bold ideas and future trends
- C.
  Uplifting and heartwarming stories
- D.
  High-energy motivation and action steps
- E.
  Edgy, bold, and a little rebellious
- F.
  Fun, lighthearted, and making people smile
- G.
  Grounded, empowering content that creates positive change
9.
If your brand had a tagline, what would it capture?
- A.
  "Guiding you to success with wisdom and strategy."
- B.
  "Pioneering the future, one bold move at a time."
- C.
  "Where everyone belongs—no one gets left behind."
- D.
  "Fueling passion, connection, and growth."
- E.
  "Spreading joy, making life fun, and breaking expectations."
- F.
  "Spreading hope and simplicity in a complex world."
- G.
  "Unleashing transformation—one breakthrough at a time."
10.
How would your brand make an entrance?
- A.
  With a sense of pure joy and optimism, bringing hope to the room
- B.
  With a jaw-dropping innovation that changes the game
- C.
  With open arms, making sure everyone feels welcome
- D.
  With a high-energy moment that grabs attention
- E.
  By turning heads and making an unexpected statement
- F.
  By walking in with confidence and commanding the space
- G.
  By subtly drawing people in with intrigue and inspiration
- H.
  With deep passion and connection, captivating hearts from the start
- I.
  With playful charm and humor, making everyone laugh and feel at ease
11.
What’s the first impression you want your brand to leave?
- A.
  Trust and authority – They know they’re in good hands.
- B.
  Innovation and excitement – They feel inspired to think differently.
- C.
  Warmth and belonging – They instantly feel at home.
- D.
  Energy and motivation – They’re ready to take action.
- E.
  Adventure and curiosity – They feel excited to explore new possibilities.
- F.
  Structure and confidence – They feel like they’re in the right place.
- G.
  Transformation and vision – They see new possibilities ahead.

Quiz Outcomes

1.
Your brand’s archetype is... The Innocent!
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Friend, your brand radiates optimism, joy, and a refreshing sense of simplicity. You believe in the good in people, and your clients trust you because you provide a sense of hope and positivity in a world that often feels overwhelming. Your brand is all about honesty, authenticity, and keeping things lighthearted. No complicated tricks—just pure, feel-good vibes.But here’s the thing: while your positivity is magnetic, don’t be afraid to acknowledge the messy moments, too. Vulnerability doesn’t mean losing your light; it means making it shine even brighter. Clients love when they see the real, human side of your brand!"A brand is no longer what we tell the consumer it is—it is what consumers tell each other it is." — Scott CookReady to infuse your brand with even more authenticity? Try these:Make your messaging ultra-clear and straightforward—your audience appreciates simplicity.Share stories of everyday joys and wins, no matter how small. They resonate deeply.Show your audience that you get their struggles, and offer solutions that feel light and easy.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
2.
Your brand’s archetype is... The Sage!
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Friend, you are the trusted expert, the insightful guide, the voice of reason in a noisy world. Your brand is built on knowledge and truth, and people come to you because they know you’ll help them make sense of things. Whether it’s breaking down complex ideas or offering thought-provoking insights, you make people feel smarter just by being in your space.But remember—sometimes, less is more. Your audience doesn’t need all the answers at once. They need a clear, digestible path forward. Try simplifying your messaging so your brilliance lands effortlessly!"People don’t buy what you do; they buy why you do it." — Simon SinekWant to refine your brand’s wisdom even more? Try these:Share quick, digestible insights instead of overwhelming with too much info.Use storytelling to connect—knowledge and emotion make a powerful mix.Engage your audience by asking thoughtful questions that spark conversation.Hold up—before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What’s next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see me in your inbox with more tips to transform your biz 💌
3.
Your brand’s archetype is... The Explorer!
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Adventure calls, and you always answer! Your brand is about pushing boundaries, seeking the unknown, and inspiring others to step outside their comfort zones. You don’t just think outside the box—you leave the box behind entirely! Clients love your sense of adventure and trust you to lead them somewhere new and exciting.But sometimes, in your search for the next great thing, you can forget to pause and help people catch up. Make sure your audience can follow your journey without feeling left behind!"Do not follow where the path may lead. Go instead where there is no path and leave a trail." — Ralph Waldo EmersonReady to sharpen your adventurous brand? Try these:Invite your audience into your experiences—take them on the journey with you.Use imagery and storytelling that transport your audience to new places.Create a clear path for your clients to explore—adventure is great, but direction matters too!Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
4.
Your brand’s archetype is... The Hero!
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Friend, you love a little healthy competition—probably because you’re always taking first place! When it comes to drive and determination, you win big. No wonder you’re so confident… Clients come to you for straight-forward inspiration. Whatever challenges they face, they know you’ll have unique solutions + the energy to see them through.Your commitment inspires trust. So what’s the hold-up? Remember, vulnerability is a sort of strength, too. Let your clients know they don’t have to be superheroes 24/7. Try giving them a glimpse of your soft side now and then!"A brand’s strength is built upon its determination to promote its own distinctive values and mission." — Jean-Noel KapfererReady to get a lil' personal? Read on for 3 exercises to customize your brand’s brilliant archetype!Ask yourself these big questions: Who are you? Why are you here? What sort of future do you want to create?Consider your perfect client. We’re more likely to purchase from folks who reflect our core values and beliefs!Check out the competition—make sure your voice is unique. Be the one to stand out!Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
5.
Your brand's archetype is... The Rebel
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You don’t do boring. In fact, you reject anything that feels too safe, predictable, or ordinary. Your brand thrives on rebellion, challenging the status quo, and making people think differently. Clients love your audacity—your willingness to say what no one else will.But keep this in mind: Breaking the rules just for the sake of it isn’t enough. Show your audience what you stand for, not just what you stand against."If you obey all the rules, you miss all the fun." — Katharine HepburnWant to refine your rebellious brand? Try these:Clarify your message—what’s your rebellion really about?Show the why behind your bold moves—give people a cause to rally around.Encourage conversation. Being a disruptor means sparking discussion, so get people talking!Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
6.
Your brand's archetype is... The Lover
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Passion, beauty, and deep emotional connections—this is what your brand is all about. You don’t just sell a product or service; you create experiences that make people feel something. Your clients are drawn to you because you understand the power of intimacy and connection.But remember, true connection isn’t just about aesthetics—it’s about depth. Make sure your brand’s messaging isn’t just beautiful but also deeply meaningful."People will forget what you said, people will forget what you did, but people will never forget how you made them feel." — Maya AngelouWant to deepen the impact of your brand? Try these:Use storytelling that taps into emotions—help your audience feel your message.Focus on relationships, not transactions—people crave connection.Make your branding immersive—think visuals, sounds, and even scents that evoke emotion.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
7.
Your brand's archetype is... The Jester
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Friend, your brand is all about fun, playfulness, and finding joy in the moment. You remind people not to take life too seriously, and your energy is downright infectious. Whether through humor, wit, or an unexpected twist, you bring a fresh perspective that makes your audience feel good just by being around you.But here’s the thing—comedy is powerful, but don’t let it overshadow your depth. Your audience wants to laugh, but they also want to trust you. Show them that behind the fun, there’s real value in what you offer."If you want to tell people the truth, make them laugh, otherwise they’ll kill you." — Oscar WildeWant to refine your playful brand? Try these:Make sure your humor aligns with your audience—inside jokes are great when your audience feels included.Balance the fun with substance—what’s the message behind the laughter?Use surprise and delight in your marketing—unexpected moments make your brand unforgettable.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
8.
Your brand's archetype is... The Everyman
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You are the brand of reliability, relatability, and trust. No flashy gimmicks, no over-the-top promises—just real, honest value. Your audience sees themselves in you, which makes them feel safe, understood, and like they belong. You prove that success doesn’t have to be complicated.But don’t let your desire to be approachable keep you from standing out. Just because you’re relatable doesn’t mean you should blend into the crowd. Find ways to make your brand’s unique strengths shine."Trust is built with consistency." — Lincoln ChafeeWant to strengthen your connection with your audience? Try these:Share real-life stories—authenticity is your superpower.Keep your branding warm, inclusive, and familiar—your audience should feel at home.Highlight what makes you different, even if it’s subtle—relatable doesn’t mean forgettable.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
9.
Your brand's archetype is... The Caregiver
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Friend, your brand is a safe haven, a source of comfort, and a reminder that kindness still exists in the world. You’re here to nurture, support, and help others grow. Your audience trusts you because they know you genuinely care, and that trust is priceless.But here’s something to remember—boundaries are important. You can’t help everyone all the time, and stretching yourself too thin won’t serve you or your audience. Take care of yourself the way you take care of others."People don’t care how much you know until they know how much you care." — Theodore RooseveltWant to deepen your impact? Try these:Create a community around your brand—people crave belonging.Make your messaging soft but clear—kindness doesn’t mean being passive.Set expectations and boundaries—being a caregiver doesn’t mean being a doormat.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
10.
Your brand's archetype is... The Ruler
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You were born to lead, and your brand reflects that. Confidence, authority, and structure define you, and people look to you for direction. Your audience trusts you because you offer stability and a clear vision for success. You don’t just follow trends—you set them.But here’s something to consider: While power is impressive, warmth is magnetic. Show your audience that, beneath the structure, there’s a human they can connect with. Leadership isn’t just about authority; it’s about trust."Control your own destiny or someone else will." — Jack WelchWant to refine your powerful brand? Try these:Show the human side of your leadership—let people see your passion, not just your power.Use your authority to empower others—true leaders create leaders.Keep your messaging clear and structured—people trust confidence and clarity.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
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Your brand's archetype is... The Magician
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Transformation, possibility, and vision—that’s what your brand is all about. You help people believe in something bigger, whether it’s changing their mindset, business, or life. Your audience comes to you because they know you’ll show them what’s possible and guide them through the transformation.But remember, magic isn’t just about mystery—it’s about trust. If your message is too vague or abstract, your audience might struggle to grasp your true value. Make sure they understand the ‘how,’ not just the ‘wow.’"The best way to predict the future is to create it." — Peter DruckerWant to elevate your transformative brand? Try these:Make your message clear—mystique is great, but clarity is better.Show tangible results—transformation is powerful when people see proof.Guide your audience step by step—magic feels even more real when they experience it firsthand.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌
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Your brand's archetype is... The Creator
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Friend, your brand thrives on originality, artistry, and innovation. You don’t just sell products or services—you create experiences, ideas, and movements. Your audience is drawn to you because they crave something unique, something crafted with intention and heart.But here’s something to keep in mind—perfectionism can be the enemy of progress. Not everything needs to be a masterpiece. Sometimes, putting your work out there before it feels ‘perfect’ is the key to real impact."Creativity is intelligence having fun." — Albert EinsteinWant to refine your creative brand? Try these:Show your process—people love seeing behind-the-scenes magic.Don’t overthink—sometimes, the rawest ideas are the most powerful.Find balance between artistry and strategy—your work should be both beautiful and effective.Hold up — before you go slapping some generic branding on your business, let’s get real.Your brand isn’t just a logo. It’s not just colors and fonts. It’s a full-on experience, and if you’re not tapping into the psychology of your brand archetype, you’re leaving money (and impact) on the table.That’s where we come in.Who the heck are we?We’re Lynn Howard & Amanda Furgiuele, founders of The Pursuit of Badasserie—where we challenge the status quo and help you break the mold.With over 50+ years of combined experience as international speakers, award-winning authors, serial entrepreneurs, and total business badasses, we don’t do fluff. We do results. We've built and scaled businesses across industries, guided thousands of entrepreneurs to bigger profits, and we’re here to help you do the same—without selling your soul or following some cookie-cutter formula.Our podcast? It’s a no-BS guide to business growth, packed with raw insights, actionable strategies, and plenty of sassy truth bombs. If you’re tired of hearing the same old recycled advice, welcome home.What's Next?You’ve cracked open your brand archetype—now let’s put it to work.✅ Step 1: Download the free guide, "Non-Traditional Ways to Apply Archetypes to Branding," and start leveraging your unique edge to stand out (instead of blending in with all the other businesses playing it safe).🎧 Step 2: Tune into our podcast episode on brand archetypes, where we spill the real talk on how to make your brand unforgettable.🚀 Step 3: Don’t just read this—take action. Your audience isn’t waiting, and neither should you.Because here’s the truth: bold brands make bank. Safe brands get scrolled past.Your move. 🔥P.S. Don’t be surprised to see us in your inbox with more tips to transform your biz 💌