How Hard is Your Brand Really Working?

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Quiz Questions

1.
You just launched a new service that you're excited about. You announce it on social media, send an email to your list, and update your website. A week later, you check your analytics. What do you typically see?
- A.
  People are clicking through, spending time on my site, and several have already inquired about the new service
- B.
  Decent traffic, but people aren't staying long or taking action—something's not connecting
- C.
  Some clicks, but my bounce rate is high and I'm not getting the response I expected
- D.
  Barely any engagement, and the few people who do visit seem confused about what I'm offering
- E.
  I don't really do formal launches—I just kind of offer things and hope people notice
2.
Your best client just referred someone to you. The potential client says, "I checked out your website, and..." What do they usually say next?
- A.
  "I love what you do and I can see exactly how you'd help me. When can we chat?"
- B.
  "It looks nice, but I have some questions about your services and pricing"
- C.
  "I'm interested, but I'm not totally sure if you're the right fit for what I need"
- D.
  "Actually, can you explain to me what you do?"
- E.
  Most referrals just call me directly—people rarely check out my website first
3.
When potential clients are deciding between you and your competitors, what do they typically tell you influenced their decision to choose you?
- A.
  They mention something specific about my approach, style, or process that stood out to them
- B.
  They liked my work but the decision came down to timing, pricing, or availability
- C.
  They seem to think we're all pretty similar and it was mostly about price or convenience
- D.
  They often seem unsure why they should choose me over someone else
- E.
  I don't usually know who else they're considering or why they picked me
4.
You're on a discovery call with a potential dream client. How does the conversation usually go?
- A.
  They're already sold on working with me—we're mostly talking logistics and next steps
- B.
  They're interested but need some convincing about my approach or pricing
- C.
  I'm spending most of the call explaining what I do and why they should choose me
- D.
  They seem confused about my process and keep asking basic questions about my services
- E.
  What discovery calls?
5.
When you share your pricing with potential clients, what's the most common response?
- A.
  "That sounds perfect, when can we start?" or questions about the process, not the price
- B.
  Some negotiation or questions about what's included, but they usually move forward
- C.
  Sticker shock or requests for payment plans, even though you know you're worth it
- D.
  "That's way more than I expected" or "I need to think about it" (and they disappear)
- E.
  I struggle with pricing conversations—I'm never sure what to charge or how to present it
6.
A new client just signed with you and you're walking them through your process, contracts, and what to expect. How do they typically respond?
- A.
  They're excited and confident - everything feels seamless and professional to them
- B.
  They seem comfortable but ask a few clarifying questions about next steps
- C.
  They seem a bit uncertain about the process or ask if you can walk them through it again
- D.
  They seem surprised by parts of your process or ask questions that suggest they expected something different
- E.
  I don't really have a formal onboarding process - I just kind of figure it out as we go
7.
You Google search terms that your ideal clients would use to find someone like you. Where do you show up?
- A.
  First page, multiple results, and my website clearly communicates what I do
- B.
  I show up but maybe not as high as I'd like, and my snippets could be clearer
- C.
  I'm buried in the search results, and my website doesn't stand out when I do appear
- D.
  I'm basically invisible, and even when I find myself, my site doesn't look impressive
- E.
  I've never really invested a lot of time in SEO or I don't even know where to start.
8.
Thinking about your last five clients, how did they find you and decide to work with you?
- A.
  They found me online, loved what they saw, and reached out ready to work together
- B.
  Mix of referrals and online discovery, but I usually need to nurture them a bit first
- C.
  Mostly referrals, with some online leads that need a lot of convincing
- D.
  Almost entirely referrals—people rarely find me online and convert
- E.
  All referrals, I'm not converting anywhere else

Quiz Outcomes

1.
The Brand Powerhouse
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Your brand is doing the heavy lifting, now let's keep that momentum growing.Damn, look at you! Your brand is actually working. People find you, they get what you do, and they're ready to work with you. You've built something that speaks for you before you even get on a call.What's working: Your messaging is clear, your positioning is solid, and your brand attracts the right people. You've cracked the code on standing out in your market.What typically helps people in your situation: Ongoing marketing systems that help you stay consistently connected with your audience and maintain the momentum you've built. You need systems to scale what's working.Bottom Line: Your brand is working exactly like it should. Now let's make sure you're maximizing that advantage.
2.
The Strategic Tweaker
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You're so close, a few strategic moves could unlock serious growth.Your brand is doing okay, but you can feel the potential being left on the table. People are interested, but they need more convincing than they should. You're getting results, but it's taking more work than it should.What's working: You have decent visibility and people can mostly understand what you do. Your foundation is solid.What typically helps people in your situation: Focused, strategic improvements to your messaging, positioning, or website experience that help everything convert better. Think targeted optimizations rather than complete overhauls.Bottom line: You're closer than you think, you just need someone to help you get there.
3.
The Underperformer
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Your brand isn't representing the level you've reached, and it's costing you.Here's the truth: your brand is working against you. You're probably more talented than your brand suggests, and you're losing opportunities because people can't see your true value at first glance.What's working: You do great work and clients love you once they work with you. Word of mouth keeps you busy.What typically helps people in your situation: A brand upgrade that better reflects your expertise level. This could be a streamlined professional refresh or a complete custom transformation, depending on your timeline and investment comfort level.Bottom line: Your skills have outgrown your brand. Time to level up.
4.
The Invisible Expert
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You have the expertise but lack the brand presence to match it.Your brand presence needs significant work. People struggle to find you online, and when they do, your messaging lacks the clarity and positioning your expertise deserves. You're likely getting most clients through referrals because your brand isn't doing the heavy lifting.What's working: Your work quality and experience create a strong foundation for premium brand positioning.What typically helps people in your situation: A comprehensive approach to brand and web presence. Whether that's a strategic refresh or building something completely custom depends on your goals, timeline, and how distinctive you want to be in your market.Bottom line: You're building the foundation for the business you really want, with the expertise to back it up.
5.
The Referral-Only Success
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👆🏻 You looking for all your dream clients because while you're killing it with the work, no one knows who you are.You do amazing work and your clients love you, that's why referrals keep you busy. But you're essentially invisible to anyone who doesn't already know someone who's worked with you. You're leaving serious money on the table.What's working: Your work quality speaks for itself, and you've built strong client relationships that generate consistent referrals.What typically helps people in your situation: Building marketing systems and online presence from the ground up. This might include everything from a professional website to email marketing systems, depending on what you're ready to tackle first.Bottom line: You've mastered the work, now let's help people find you.