The Authenticity Audit

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Quiz Questions

1.
VOICE AUTHENTICITY: When you read your website copy out loud, does it sound like something you'd actually say to a friend? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - A tiny bit
- C.
  3 - Kinda-sorta
- D.
  4 - Most of the time
- E.
  5 - Yes, very much!
2.
VOICE AUTHENTICITY: Do your LinkedIn posts reflect your natural personality and communication style? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - Just a tiny bit
- C.
  3 - Somewhat, some of the time
- D.
  4 - Yep, most of the time
- E.
  5 - Yes, they always do!
3.
VOICE AUTHENTICITY: Would someone who knows you well recognize your voice in your marketing materials? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - Maybe a tiny bit
- C.
  3 - Sometimes ...
- D.
  4 - Yep, most of the time
- E.
  5 - Yes, always
4.
VALUE ALIGNMENT: Do your marketing messages reflect the values that drive your business decisions? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - A tiny bit
- C.
  3 - Hm, somewhat ...
- D.
  4 - Yep, they usually do
- E.
  5 - Yes, yes, very much!
5.
VALUE ALIGNMENT: Can someone understand WHY you do this work from your current messaging? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - A tiny bit
- C.
  3 - somewhat
- D.
  4 - Yep, most of the time
- E.
  5 - Yes, yes, very much!
6.
VALUE ALIGNMENT: Do you feel proud and energized when you share your elevator pitch? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - A tiny bit
- C.
  3 - Somewhat, some of the time
- D.
  4 - Yep, I usually do
- E.
  5 - Yes, yes, I certainly do!
7.
AUDIENCE CONNECTION: Do you speak to specific problems your audience actually has? Score yourself 1-5.
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- A.
  1 - Nope, not at all
- B.
  2 - A tiny bit
- C.
  3 - Sometimes I do
- D.
  4 - Yep, I do this most of the time
- E.
  5 - Yes, I make a point and do it consistently
8.
AUDIENCE CONNECTION: Would your ideal client recognize themselves in your messaging? Score yourself 1-5
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- A.
  1 - No, ma'am, they would not
- B.
  2 - A tiny bit
- C.
  3 - Occasionally, maybe ...
- D.
  4 - Yep, they likely would.
- E.
  5 - Yes, yes, very much!
9.
AUDIENCE CONNECTION: Do you focus on outcomes (vs. features or details) in your communications? Score yourself 1-5.
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- A.
  1 - Nope, we're all about the details
- B.
  2 - A tiny bit, maybe?
- C.
  3 - I try to do this sometimes
- D.
  4 - I am doing this, but not always
- E.
  5 - Yes, this is my focus

Quiz Outcomes

1.
Below 18 points: An authenticity overhaul may be in the cards ... ♥️
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Focus on clearing your throat & getting to know your real voice. You're likely caught in one or more common 'authenticity gap traps' where your expertise is over-explained, you're paralyzed by needing to be perfect, or are not speaking to the needs of your audience. The good news? All fixable with the right messaging. You have a huge opportunity for transformation and growth, so that you 'show up' as you are.
2.
19-27 points: A Touch of Misalignment 😅
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Check your results for the area of growth you most want to work on, and start there. Your messaging might be professional but not personal, or clear to you while confusing to others. The solution here is to clarify your messaging, keeping both your business goals and your audience in mind.
3.
28-36 points: Pretty darned good! 😃
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Although you've got a few gaps, you're well on the right track! Usually, this means you've got a clear sense of self, and let it shine in some places but not others, or you may be clear on WHO you are but fuzzy on WHY it matters to your audience or HOW to express it.
4.
37-45 points: You are authentically aligned 🤩
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Wow, my friend, your messaging is working well for you! You're showing up as yourself, and your audience can feel it. You get an authenticity 🌟. Now: keep focusing on consistency and amplification. Onwards!

The Authenticity Audit

Let's find out! Audit your own brand or professional messaging right now, gaining insight along the way.

Quiz Questions

Quiz Outcomes