Where is Your Email Strategy Losing Money?

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Quiz Questions

1.
How would you describe your relationship with your email list right now?
- A.
  It’s complicated. I have subscribers but I don’t really know what to do with them consistently.
- B.
  One-sided. I give and give and give, and they take and take and never buy.
- C.
  Disconnected. I’m not sure the people on my list are the same people who’d buy what I sell.
- D.
  Close but not quite. They seem engaged, but something’s off when I try to sell.
2.
Think about the thing that got most of your subscribers onto your list. What were they really signing up for?
- A.
  Something free and useful. Templates, a checklist, a swipe file, a toolkit. The kind of thing people grab and use.
- B.
  A general ‘join my newsletter’ or ‘get my weekly tips’ signup. Nothing super specific.
- C.
  A training, workshop, webinar, or challenge. Something more involved.
- D.
  Something that helped them figure out a specific problem or see where they’re stuck. Like a quiz, assessment, or audit.
3.
Before someone signs up for your list, how clearly do they understand what being on your list will actually be like?
- A.
  They probably thought they were just getting the free thing. The emails after it are… a surprise.
- B.
  My page says something about tips or insights, but honestly it’s pretty vague.
- C.
  They know the general topic, but I haven’t spelled out how my emails are different from anyone else’s.
- D.
  I’ve been pretty intentional about this. They know exactly what perspective and value they’re signing up for.
4.
A brand new subscriber just joined your list. What happens in the next 7 days?
- A.
  They get the freebie and then… nothing specific until my next regular email, whenever that is.
- B.
  A welcome email, maybe one or two follow-ups with helpful content to get them oriented.
- C.
  A proper welcome sequence. 3-5 emails that introduce me, share value, and build the relationship.
- D.
  A sequence designed to shift how they see their problem, build trust in my approach, and naturally lead toward my offer.
5.
Look at the last 5 emails you sent. If you had to pick one word to describe what they did for the reader, what would it be?
- A.
  Educated. I shared something genuinely useful they could learn from or apply.
- B.
  Informed. I shared updates, news, or thoughts on what’s happening in my space.
- C.
  Inspired. I told stories or shared perspectives to motivate or energise them.
- D.
  Challenged. I pushed back on something they believe and showed them a different way of seeing it.
6.
When you share a client win or a success story in your emails, what role does the story usually play?
- A.
  Social proof. Showing that my stuff works so people trust me more.
- B.
  Honestly, I don’t share them that often. I’m not sure how to weave them in naturally.
- C.
  Illustration. I use them to explain a concept or make a point more tangible.
- D.
  Belief-shifting. I tell the story specifically to change how the reader thinks about their own problem or situation.
7.
Your best subscriber, the one who opens everything, clicks everything, replies occasionally, has never bought from you. Why do you think that is?
- A.
  They’re probably not in a position to buy right now. Timing, budget, whatever.
- B.
  Maybe they’re getting enough value for free that they don’t see the point of paying.
- C.
  I think they might not be the right person for what I actually sell.
- D.
  They probably like my content but haven’t fully connected the dots between their problem and my offer.
8.
Let’s say you’re about to mention your paid offer in an email. What does that moment feel like for you?
- A.
  Awkward. Like I’m interrupting the value I was giving to suddenly ask for money.
- B.
  I mostly avoid it. I’ll do a launch here and there, but my regular emails don’t really mention what I sell.
- C.
  Fine, but forced. I can do it, but it feels like switching from ‘helpful mode’ to ‘sales mode.’ Like two different voices.
- D.
  Pretty natural. My emails are already building toward it, so mentioning the offer doesn’t feel like a gear shift.
9.
If your entire email list disappeared tomorrow and you had to rebuild from scratch, what would you do differently?
- A.
  I’d be way more selective about WHO I try to attract. Quality over quantity from day one.
- B.
  I’d have a real strategy before I started collecting subscribers. Not just a form and a freebie.
- C.
  I’d write completely different emails. Less teaching, more… I don’t know. Something that actually leads to sales.
- D.
  I’d make sure every email was connected to my offer somehow. Not pitching constantly, but building toward it.
10.
What does email marketing success actually look like for you? Not the fantasy, the real version you’d be genuinely happy with.
- A.
  A smaller list of people who are actually right for my offer. And who buy regularly.
- B.
  Emails that feel natural to write and that consistently lead to sales without me feeling salesy.
- C.
  A system that works even when I’m not actively emailing. Something automated that nurtures and converts.
- D.
  Knowing that when I send an email, a predictable percentage of people will take action. Not just read.

Quiz Outcomes

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