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The Visionary Founder
You’re the Visionary FounderYou’re running a business you care deeply about — maybe a fashion label, skincare line, or shop— and you know your product deserves a strong online presence (and would greatly benefit from it). You’ve got an Instagram account, something great to sell, and plenty of ambition. But content? That part still feels like a scramble.This brand is personal. You want it done well, with taste, and in a way that maximizes your resources.I understand completely. In case you’re not familiar, I used to run a footwear brand and organically built a loyal following that drove millions in sales. I know what it’s like to juggle design, production, fulfillment — and still have to post something by Tuesday. Take it from me, there are ways to build an effective online presence with the time and resources that are available to you.Some candid advice: don’t outsource your online presence.The best results come when someone on the ground at your company is in charge — someone who’s there when new product arrives, captures behind-the-scenes moments, knows the team and the product inside and out, and sees what’s actually happening every day._____________________________________Your next steps:If you're not ready to hire someone full-time IRL:Dedicate someone on your team to socialThis doesn’t have to be a full-time role — even 2–5 hours per week. Choose someone who’s naturally documenting moments on their phone, loves the brand and knows it inside and out. That might even be you.Put structure in place to uplevel — for realSet up a monthly strategy meeting and block out weekly or daily time in your calendar for planning and creating posts. Move from “posting when you have time” to building an intentional online presence that actually drives results.Review, refine, repeatEach month, review and get feedback on the last 30 days. Clarify what your brand stands for — aesthetically and values — and translate that into content that performs.Move forward with support:Book a Strategy Intensive → click hereAfter your first session, you’ll unlock access to my private client menu — including ongoing support options like monthly strategy sessions designed for founders like you. Leave each session with a content plan and idea list tailored to your business goals, your taste, and your actual bandwidth._____________________________________Your next steps:If you're ready to hire a dedicated IRL team member:Get clear on what your brand stands forBefore you bring someone in, you need to know what you want them to help build. Refine values and future vision.Get clear on who the right person isFind someone who is a culture fit, has the right skillset, is aligned with where things are moving, and will make your life as a founder easier (not harder).Move forward with support:Book a Strategy Intensive → click hereIn one powerful hour, we’ll clarify your brand positioning and what kind of support you need most — so you can hire intentionally (or grow into it yourself)._____________________________________P.S. Keep an eye on your inbox — I’ll be sending a few extra prompts and content tips to support you in the meantime. 💌