Decode Your Brand's Digital DNA

Image Source

Quiz Questions

1.
Which of these most closely aligns with your brand mission?
- A.
  Turning insight into impact - and making a difference 💥
- B.
  Making the world more beautiful, one perfectly curated post at a time ✨
- C.
  Quietly disrupting the norm with clever, considered content 🗣️
- D.
  Helping people get their sh*t together (and actually stick to it) 💪🏼
- E.
  Showing up softly, but making people *feel* something every time 🥹
- F.
  Building a brand that feels more like a best friend 👯‍♀️
2.
Let's talk planning content... what's your current strategy?
- A.
  I’ve got a Notion board AND a colour-coded calendar 💅🏼
- B.
  I jot stuff down when inspiration hits and see what sticks 🤷🏻‍♀️
- C.
  I’m alllllll about energy over schedule - whatever feels right ⚡️
- D.
  I kinda know what I want to post… but then overwhelm hits 🌪️
- E.
  There's a method to my madness... idk what it is though 🌀
- F.
  My content comes from what people are asking or feeling 👂🏼
3.
Here's a fun one... if your brand were a celebrity, who would they be?
- A.
  Image Source
  Zendaya - polished, powerful, admired from afar
- B.
  Image Source
  Florence Pugh - relatable and low-key iconic
- C.
  Image Source
  Taylor Swift - pure storytelling magic, can craft a narrative
- D.
  Image Source
  Emma Chamberlain - aesthetic, authentic, evolving
- E.
  Image Source
  Charli XCX - experimental, magnetic, DGAF
- F.
  Image Source
  Michelle Obama - strategic, and deeply impactful
4.
Your brand gets a Netflix deal (congrats, babe 🍾) What’s the format?
- A.
  A dreamy, cinematic story about the team behind the brand 🌟
- B.
  A beautifully shot design series... nothing but pure vibes 🪄
- C.
  A powerful documentary-style deep dive 📹
- D.
  A messy, chaotic reality show no-one can stop watching 👀
- E.
  A warm cosy series, making people feel like they know you 🫂
- F.
  A low-key but powerful short-form series 🔋
5.
Mid-Way Break... Which Pumpkin Are You Today? 🐈‍⬛
- A.
  Image Source
  "Hahaha good one, tell it again!" Pumpkin
- B.
  Image Source
  Judgy Pumpkin
- C.
  Image Source
  Sleeping Pumpkin
- D.
  Image Source
  Escapee Pumpkin
- E.
  Image Source
  Waiting For Dinner Pumpkin
- F.
  Image Source
  'This Person Tried To Unlock Your Phone' Pumpkin
6.
What do your audience know & love you for?
- A.
  Making them feel something - I’m all about emotion 🥹
- B.
  The ✨vibe✨ - it’s giving Pinterest board
- C.
  Hot takes and spontaneous chaos 🌀
- D.
  Subtle branding, strong impact 💪🏼
- E.
  Consistency - I always show up and deliver 🔥
- F.
  Quietly posting bangers no one saw coming 👀
7.
Uh oh, the handcuffs are coming out 🚓 Which social media crime are you most likely to be arrested for?
- A.
  Overthinking every post into oblivion 🧠
- B.
  Prioritising the aesthetic over the actual message 👀
- C.
  Forgetting to sell because I’m too busy vibing ✌🏻
- D.
  Getting overexcited & posting before campaign launch 🤪
- E.
  Posting fire content with zero follow-up or engagement 👻
- F.
  Accidentally posting a selfie on the brand account 🤦🏻‍♀️
8.
If your brand were a drink, which drink would it be?
- A.
  Image Source
  A negroni sbagliato (with prosecco in it) - niche, and a little bit mysterious
- B.
  Image Source
  A flat white - structured, efficient, and aaaalways delivers
- C.
  Image Source
  A spicy marg - bold, a little chaotic, but let's be real... undeniably fun
- D.
  Image Source
  An iced vanilla matcha - subtle, sweet, but still powerful
- E.
  Image Source
  A dirty martini - bold, unapologetic, and fabulously iconic
- F.
  Image Source
  A hot chocolate with oat milk - warm, comforting, feels like a hug
9.
And finally... If I was to snoop in your notes app, what would I find? 🕵🏻‍♀️
- A.
  A step-by-step launch plan, with emoji-coded sections 📁
- B.
  Quiet plotting for a mystery launch (oh, & my shopping list) 🤫
- C.
  Insights, stats, data - a jumble of numbers & percentages 📊
- D.
  A brain dump of ideas that reads more like a diary 📔
- E.
  Moodboards, captions, screenshots (sorted by vibe, duh) 🪩
- F.
  A hundred soft launch drafts that never made it to feed 💭

Quiz Outcomes

1.
💅🏼 The Main Character
Image Source
Storyteller. Aesthetic queen/king. Knows the power of a good monologue. Honestly? It's giving miss Carrie Bradshaw. You’ve got narrative flair and main-feed presence. Your audience isn’t just watching, they’re rooting for you. Vulnerable captions? Cinematic reels? You own that.🪩 Your vibe: chatty captions, aesthetic carousels, storytelling series👀 Watch out for: forgetting to sell because you’re too busy serving soulYou’ve nailed storytelling... now let’s make sure the strategy supports the story. I can help you turn all that emotional resonance into actual results (think footfall, followers, AND conversions).
2.
📈 The Analyst
Image Source
Strategic, smart, and a little spreadsheet sexy? Say less. It's giving Dr. Cristina Yang.You treat social like a science; tracking trends, testing formats, and learning what really works. Your content has a reason AND a return.🪩 Your vibe: data dashboards, and very intentional strategy 👀 Watch out for: posting paralysis from overthinking the perfect postYou’ve got the numbers, now let’s bring the narrative. I’ll help you craft content that doesn’t just make sense in a spreadsheet, but makes people stop, engage, and convert.
3.
🎨 The Curator
Image Source
Moodboard energy. Pinterest-worthy presence. Ahead of the algorithm. All traits found in Euphoria's Maddie Perez.You’ve got taste, and you know how to use it. You spot trends before they hit TikTok... in fact the algorithm follows YOU for inspo. 🪩 Your vibe: palette-perfect visuals, vibe-led posts, micro-moments👀 Watch out for: prioritising aesthetic over clarityAesthetic? Nailed. But are people actually finding you? I’ll help you build a strategy that brings visibility to your vibe and gets people visiting, buying, and bookmarking your brand.
4.
💬 The Connector
Image Source
DMs are your love language. You don’t just build followers, you build family. You're a yapper, just like Lorelai Gilmore. You create conversation, not just content. Your replies are instant, your community is loyal, and your comments section is a safe space.🪩 Your vibe: chatty captions, making people feel special👀 Watch out for: forgetting to rest, the people-person burnout is REALYou’ve built a brilliant community, now let’s make sure your content matches that magic. My tools can help you show up consistently and sustainably, with a strategy that prioritises people and performance.
5.
🌀 The Chaos Creator
Image Source
Creative tornado. You post when you feel like it - and people love it. You're low-key unpredictable, just like April Ludgate.You don’t follow trends, you start them. Your feed is a glorious mess of hot takes, ideas, and raw energy. Messy? Maybe. Magnetic? Absolutely. 🪩 Your vibe: spontaneous content, overshares, voicenotes as reels Watch out for: burning out before you build consistencyYou’re magnetic, but is it sustainable? Let’s channel your creative tornado into a system that keeps your brand visible without burning you out. (Spoiler: strategy helps.)
6.
🧠 The Secret Weapon
Image Source
You’re the ultimate behind-the-scenes babe. A smooth operator, crisis-fixer, powerhouse. Olivia Pope would be proud.You’re building something intentional, strategic, and rooted in purpose. While others chase trends, you’re out here playing chess... calm, controlled, and always ten steps ahead.🪩 Your vibe: clever copy, strategic visibility, niche influence👀 Watch out for: over-controlling your narrative, people connect with the cracks, not just the polishYou’re not chasing attention. You’re commanding it. I help purposeful brands show up with the same intentionality Olivia Pope brings to a press conference.
7.
🗂️ The Systems Girlie/Guy
Image Source
You’ve got templates. You’ve got Trello boards. You’re running on iced coffee and a dream. Hello, Monica Geller!You make content look easy because you’ve built systems to support it. Batching? Done. Planning? Always. Chaos? Not 'round here partner.🪩 Your vibe: repeated series, showing up consistently👀 Watch out for: letting structure squash spontaneity & creativityYou’ve got the tools, now let’s make sure the tone lands too. I’ll help you craft content that’s not just consistent, but creatively compelling.
8.
☁️ The Soft Launch Star
Image Source
You’re subtle, but never forgettable. Quiet confidence, curated content. It's giving everyone's favourite underdog, Pam Beesly.You’re not loud online, but when you do post, it lands. You're selective with your presence, and your feed feels like a hidden gem. 🪩 Your vibe: soft visuals, considered captions, a sprinkle of mystery👀 Watch out for: staying too hidden… your work deserves the spotlightYour subtle presence is ✨intriguing✨, now let’s make it unforgettable. It’s time to build a strategy that amplifies your quiet brilliance and makes sure people find you.