Why aren't you booking more clients in your photography business?

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Quiz Questions

1.
What inspired you to start your photography business?
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- A.
  I love connecting with people and creating a visual story for them.
- B.
  I wanted to build a business that supported me financially and provided me with freedom.
- C.
  I enjoy the spontaneity of a photo shoot and seeing what turns up.
- D.
  It gives me the opportunity to be creative and spend time doing what I love.
2.
What part of your business do you find hardest to talk about?
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- A.
  Oh, I could talk about photos all day! Not so much about my business.
- B.
  Maybe trying to explain what I do in a clear way? Yeah... not my strong suit.
- C.
  I would say walking clients through all the steps feels like a lot. I’d rather just tell them what to do when the time comes.
- D.
  Ugh, pricing. I never know how to bring it up without it feeling awkward.
3.
What statement rings the most true to you?
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- A.
  I like to wing it - I'm too creative and not so business-y.
- B.
  My photos speak for themselves.
- C.
  I basically shoot whatever comes my way. I'm open to all kinds of clients.
- D.
  I like to get to know my clients before I offer pricing packages.
4.
When you take a peek at your competitors, how does it make you feel? (what's your gut reaction?)
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- A.
  I wish I had a system like theirs. It all looks so smooth.
- B.
  Their websites sound just like them and are more polished than mine.
- C.
  Their work is so good. It makes me want to refresh and add more photos to my website.
- D.
  Well...I feel like I need to lower my prices to make people want to book with me instead.
5.
In the dream version of my photography biz...
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- A.
  ...between my style and portfolio, my clients know exactly what it will be like to work with me.
- B.
  ...my website is a photo story of what my clients are looking for.
- C.
  ...my clients leave their photoshoot feeling happy, relaxed, and pumped to see their gallery.
- D.
  ...my ideal clients' budget fits my pricing.
6.
What would your favorite clients say is the most unique thing about working with you?
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- A.
  They appreciated how upfront and clear I was about my pricing. No surprises!
- B.
  They said, 'I really “get” your vision,' and knew I was the one they wanted to work with.
- C.
  My photo gallery exceeded their expectations.
- D.
  They felt comfortable and confident because I walked them through every pose and step of the process.
7.
Before I started my photography business, I wish I knew...
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- A.
  ...how to pitch my clients without feeling awkward or salesy.
- B.
  ...how to set up my prices to build a sustainable and profitable business.
- C.
  ...how to walk clients through the whole experience from booking to gallery delivery.
- D.
  ...my website was my home base, while social media gets them there.
8.
How confident are you when you send people to your website?
- A.
  Extremely, I am in love with the design of my website.
- B.
  Pretty confident, but I know it can be improved.
- C.
  Not so much, I struggle with the selling part.
- D.
  Doesn't really matter. I don't depend on my website much since I use social media more.
9.
If you were a character from a TV show, which one would you be?
- A.
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  Harvey Specter (Suits): You're the confident deal-maker who always knows their worth.
- B.
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  Olivia Pope (Scandal): You're the boss who knows how to say exactly what needs to be said.
- C.
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  Joey Tribbiani (Friends): You're laid-back and charming, relying on your personality to win people.
- D.
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  Leslie Knope (Parks and Rec): You're super organized and all about making sure everything runs smooth.
10.
What do you believe makes you THE photographer for your ideal client?
- A.
  I make my clients feel comfortable in front of the camera.
- B.
  My clients just fall in love with how my photos look.
- C.
  I’m known for a specific style or vibe that really clicks with my people.
- D.
  My clients know exactly what they’re getting and don’t mind paying my prices.

Quiz Outcomes

1.
The Pricing Mystery
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Uh-oh! Your website might be keeping clients guessing, and that hesitation…is costing you bookings.When your pricing is vague, hidden, or unclear, potential clients start filling in the blanks with their own assumptions. And most of the time? That means they move on. Not because you’re too expensive, but because they don’t know what to expect.Here’s what your website might be doing:🔹 Hiding pricing details deep in your FAQ or not mentioning them at all🔹 Listing numbers without context or explanation of the value behind them🔹 Making the experience feel transactional instead of personal and custom🔹 Missing starter rates, package examples, or cues that you’re within reach“But I do mention my pricing on my site!”That’s awesome! But here’s the catch: it’s not just about showing a price…it’s about how you present it.If your pricing feels cold or purely transactional, lists numbers without any context, or doesn’t explain the value and experience behind those numbers, clients will still hesitate. Without understanding why your work is worth it, they end up comparing based on price alone. And that usually means losing the booking.Wanna receive 3 quick tips to fix it?
2.
The Messaging Maze
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Uh-oh! Your website isn’t clearly telling visitors what you do or why it should matter to them.Right now, your potential clients might land on your website, scroll a bit, and then leave. Not because you're not talented, but because they’re confused. And a confused mind never buys.Here’s what your website might be doing:🔹 Talking too much about you before showing how you help them🔹 Missing a clear headline that says what you do and who it’s for🔹 Lacking a step-by-step plan that makes booking with you feel easy🔹 Hiding your call-to-action behind vague links like “Learn More”This is totally fixable!Using a storytelling framework, you can make your ideal clients the hero of their story by having a clear message so they know you actually get them, making you the obvious choice for them. Wanna receive information on how to tune up your message?
3.
The Silent Portfolio
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Uh-oh! Your website portfolio is stunning but…your photos and portfolio alone are NOT enough to consistently get clients who want YOUR shoots.Without clear messaging guiding your website visitors, showing your unique style, and compelling them to take action, even the best images can’t do all the work. Most likely, potential clients will think “These shoots are beautiful”... and then keep scrolling or leave your website. Your photos are the evidence, but you need a message that tells a story to connect emotionally and position you as the obvious choice.Wanna receive the 3 quick tips to fix it?
4.
The Missing Map
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Uh-oh! Clients want to feel confident before booking a photographer. If your website doesn’t clearly explain how you work, they’ll hesitate to book you.A simple, transparent process does more than just outline the steps. It gives your potential clients a clear picture of what they can expect, when to expect it, and how you'll address their needs along the way. This clarity starts to create trust with you before they even book. It eliminates guesswork and shows that you’ve thought about their experience from start to finish. When people understand exactly how things work, they’re less likely to worry about hidden costs, surprises, or wasted time.Without that kind of openness; however, uncertainty creeps in. Even if your offers are valuable, a confusing or unclear process can make your ideal clients feel overwhelmed or hesitant. They might wonder if you truly understand their situation, or if working with you will be a gamble. And in many cases, they won’t voice these concerns. Nope! They’ll simply disengage and move on to someone who communicates more clearly.Wanna receive the 3 quick tips to fix it? 🤩

Why aren't you booking more clients in your photography business?

Your website copy should help clients find you, show them why you’re the photographer they want, and make them want to book you. Take the quiz to see what might be holding your website back (plus the easy fix!).

Quiz Questions

Quiz Outcomes