What Kind of Marketing Support Do You Actually Need?

Quiz Questions

• 1.
  What are your primary business goals for the next 6–12 months? (Select all that apply)

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  • A.
    Increase brand awareness
  • B.
    Generate more qualified leads
  • C.
    Improve conversion rates
  • D.
    Launch a new product/service
  • E.
    Enter a new market/location
  • F.
    Improve customer retention
  • G.
    Other / Not Sure
• 2.
  How clearly defined is your ideal customer profile (ICP)?

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  • A.
    Very clear
  • B.
    Somewhat clear
  • C.
    Not clear
  • D.
    Not sure
• 3.
  What marketing efforts do you currently have in place? (Select all that apply)

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  • A.
    Website with clear messaging
  • B.
    Social media (organic)
  • C.
    Paid ads
  • D.
    Email marketing/newsletters
  • E.
    Content marketing (blogs, video, etc.)
  • F.
    SEO
  • G.
    CRM or automation
  • H.
    None/not sure
• 4.
  Who currently owns your marketing?

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  • A.
    Internal marketing team
  • B.
    One generalist or junior marketer
  • C.
    Agency or freelancer
  • D.
    Admin, office manager, or non-marketer
  • E.
    No one / ad hoc
• 5.
  How would you describe your current marketing results?

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  • A.
    Strong - hitting goals
  • B.
    Moderate - some results
  • C.
    Weak - low ROI
  • D.
    We're not tracking results
• 6.
  What’s your monthly marketing budget?

  • A.
    Under $1,000
  • B.
    $1,000 - $5,000
  • C.
    $5,000 - $15,000
  • D.
    $15,000+
  • E.
    No set budget
• 7.
  What kind of marketing help do you *think* you need?

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  • A.
    Strategy & leadership
  • B.
    Help getting stuff done
  • C.
    One-off project or campaign
  • D.
    Not sure
• 8.
  How quickly are you hoping to see results?

  • A.
    Immediately (30 - 60 days)
  • B.
    3 - 6 months
  • C.
    6 - 12 months
  • D.
    No timeline, just want it done right
• 9.
  What are your biggest marketing challenges? (Select all that apply)

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  • A.
    Lack of time
  • B.
    Lack of expertise
  • C.
    Inconsistant messaging
  • D.
    Poor lead quality/ volume
  • E.
    No clear strategy
  • F.
    Not sure what's working
  • G.
    Other
• 10.
  What would success look like in 6 months? (Select all that apply)

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  • A.
    More qualified leads
  • B.
    A clear marketing plan
  • C.
    Better brand recognition
  • D.
    Improved ROI
  • E.
    Stronger internal skills
  • F.
    Other

Quiz Outcomes

• 1.
  You Need Strategic Marketing Leadership — Outsourced/Fractional CMO

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  You’ve got a solid business and a few marketing pieces in motion—but you're missing the strategy to tie it all together. You don’t need another full-time hire. You need an experienced marketing leader who can jump in, assess the landscape, and build a plan rooted in ROI.You need:✅ Fractional CMO✅ External marketing strategist (agency or consultant)✅ Team guidance + leadership without a full-time salaryWhat to do next:Outsource your strategy to a fractional partner who can drive the ship while your internal team (or external resources) execute. Start with the HDM Marketing Blueprint to gain clarity over next steps.
• 2.
  You Need Ongoing Marketing Execution — Outsource or Hybrid Support

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  You know what you want to do—but your team doesn’t have the time or skillset to get it done. Whether it’s content, email, paid ads, or social media, you need a partner who can implement and manage your marketing systems.You need:✅ Marketing agency or fractional team✅ Execution support (social, email, content, ads)✅ Hands-on help, fastWhat to do next:Outsource implementation to a skilled team or hybrid agency that can plug in fast and free you up to lead. Schedule a call with HDM to see if we're a fit!
• 3.
  You Need a Clean Slate — Start with Strategy, Then Hire or Outsource

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  Your marketing isn’t delivering—or maybe you’re just starting out. Before hiring or outsourcing, you need to get clear on your messaging, audience, and goals. With a clear blueprint, you'll be able to decide if you need a marketing hire or external partner.You need:✅ Strategic blueprint (ideal client, brand voice, messaging)✅ Foundational marketing systems✅ A plan that helps you decide: hire or outsource?What to do next:Start with HDM's Marketing Blueprint Session. Then use that clarity to determine the best path forward—whether that’s hiring in-house or outsourcing execution.