What’s your brand personality?

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Quiz Questions

1.
When your nonprofit is at its very best, you’re…
- A.
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  Building meaningful and lasting relationships
- B.
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  Creating systems and structures that make life better
- C.
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  Helping people rediscover or learn something new
- D.
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  Taking a stand and fighting for what’s right
2.
Describe your nonprofit using... an emoji!
- A.
  🏆 — We never stop short of gold.
- B.
  💅 — We're always polished!
- C.
  🤓 — The latest news + fun facts? We got 'em covered!
- D.
  🌻 — We help people bloom.
3.
If you could name the “enemy” your nonprofit is battling, it would be…
- A.
  People left without support or care
- B.
  A world stuck in the same old ideas
- C.
  Chaos, disorder, or wasted potential
- D.
  Isolation that keeps people apart
- E.
  Boredom and limits that box people in
- F.
  Bullies, injustice, and anyone who picks on the vulnerable
- G.
  Cynicism that clouds joy and goodness
- H.
  Life taken too seriously
- I.
  Apathy toward what really matters
- J.
  “That’s impossible” thinking
- K.
  Unfair systems that keep people powerless
- L.
  Misinformation, confusion, and unanswered questions
4.
What do people appreciate most about your organization?
- A.
  Kindness and care for others ❤️
- B.
  Well-considered path and proven results 📊
- C.
  Strong leadership and organization 📣
- D.
  Bold, outspoken honesty 🔥
- E.
  Ability to transform lives ✨
- F.
  Personal, heartfelt connections 🤝
- G.
  Ability to make hard things light-hearted 🎉
- H.
  Unwavering optimism ☀️
- I.
  Courage to take action 💪
- J.
  Sense of adventure and curiosity 🧭
- K.
  Friendly and welcoming vibe 👋
- L.
  Creative ideas and fresh approach 💡
5.
Your internal team vibe is most like…
- A.
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  Go team, we’ve got this!
- B.
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  Let’s stick to the plan and do it right.
- C.
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  Let’s flip the script. 🔥
- D.
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  Work hard, play harder.
- E.
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  Let’s make it beautiful and meaningful.
- F.
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  Caring for people comes first.
6.
Your nonprofit helps people…
- A.
  Bring new ideas to life
- B.
  Establish order and structure
- C.
  Feel cared for and supported
- D.
  Feel accepted as they are
- E.
  Enjoy life and have fun
- F.
  Foster love and belonging
- G.
  Act with courage
- H.
  Experience transformation
- I.
  Break the rules
- J.
  Stay independent and adventurous
- K.
  Understand the world more clearly
- L.
  Keep or renew their faith in the good
7.
Which words best describe your brand?
- A.
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  Caring, dependable, compassionate.
- B.
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  Imaginative, expressive, inventive.
- C.
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  Friendly, inclusive, down-to-earth.
- D.
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  Brave, determined, strong.
- E.
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  Adventurous, curious, open-minded.
- F.
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  Hopeful, positive, pure.
- G.
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  Playful, witty, fun.
- H.
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  Passionate, heartfelt, loyal.
- I.
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  Visionary, inspiring, transformative.
- J.
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  Bold, rebellious, daring.
- K.
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  Organized, responsible, confident.
- L.
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  Wise, thoughtful, knowledgeable.
8.
Which category best describes your nonprofit’s work?
- A.
  Animal Welfare
- B.
  Arts & Culture
- C.
  Education
- D.
  Environment
- E.
  Faith-based
- F.
  Health & Human Services
- G.
  Social Justice
- H.
  Youth Development
- I.
  Other
9.
What's your biggest struggle right now?
- A.
  Our brand looks outdated or amateur
- B.
  It’s hard to explain what we do in a clear, simple way
- C.
  Our materials are a mess and inconsistent
- D.
  We don’t stand out from similar nonprofits
- E.
  Attracting the right supporters and partners
- F.
  Something else…
10.
Are you thinking about updating your visual brand?
- A.
  Yes! We know it’s needed
- B.
  Maybe...We’re considering it
- C.
  No, we're happy with how it is right now
11.
When do you want to refresh your brand?
- A.
  2–3 years: It’s on our list, but not urgent
- B.
  Within the next year: We’re planning ahead now
- C.
  Within the next 3 months: We’re ready to start ASAP!
- D.
  I’m not sure 🤷‍♀️

Quiz Outcomes

1.
The Companion 🤝
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Your brand personality is...The Companion!Your nonprofit is known for being caring, empathetic, and loyal. You are driven by a deep desire to nurture relationships, create safe spaces, and make others feel seen and valued. Your purpose revolves around connection—showing people they belong and building trust that lasts.Ready to learn more about your strengths and potential challenges as The Companion? Click below to view your full profile.
2.
The Entertainer 🎉
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Your brand personality is…The Entertainer! 🎉Your nonprofit shines by bringing joy, fun, and fresh energy to the work you do. You’re the spark that turns “obligation” into “I can’t wait to be part of this!” With your playful spirit and lighthearted touch, you make giving back feel contagious — no wonder supporters can’t help but join in.Ready to learn more about your strengths and potential challenges as The Entertainer? Click below to view your full profile.
3.
The Citizen 👋
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Your brand personality is…The Citizen! Your nonprofit is rooted in community, inclusion, and fairness. You bring people together across differences and show that we’re stronger when we stand side by side. Supporters trust you because you make them feel seen, included, and proud to be part of something bigger than themselves.Ready to learn more about your strengths and potential challenges as The Citizen? Click below to view your full profile.
4.
The Caregiver ❤️
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Your brand personality is…The Caregiver! ❤️Your nonprofit is defined by compassion, safety, and support. When challenges arise, you’re the steady presence that helps people feel cared for and reminds them they’re not alone. Supporters rally behind you because your work feels approachable, deeply human, and full of heart. This is also the most common personality in the nonprofit sector — and for good reason: your empathy and commitment make a lasting difference.Ready to learn more about your strengths and potential challenges as The Caregiver? Click below to view your full profile.
5.
The Ruler 👑
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Your brand personality is…The Ruler! 👑Your nonprofit shines through leadership, vision, and stability. People look to you for order and direction, and you deliver with clarity and confidence. Supporters trust you because you set high standards, follow through on your promises, and create the structure that makes long-term success possible.Ready to learn more about your strengths and potential challenges as The Ruler? Click below to view your full profile.
6.
The Creator 🎨
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Your brand personality is…The Creator! 🎨Your nonprofit thrives on imagination and innovation. You see the world not just as it is, but as it could be, and you invite others to help bring that vision to life. Supporters are drawn to your originality and inspired by your ability to turn fresh ideas into meaningful impact.Ready to learn more about your strengths and potential challenges as The Creator? Click below to view your full profile.
7.
The Innocent 🌈
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Your brand personality is…The Innocent! 🌈Your nonprofit shines with optimism, peace, and hope. You remind people that goodness still exists, and that together we can create it here and now. Supporters are drawn to your calm and uplifting presence because your mission feels like a breath of fresh air in a world that often feels heavy.Ready to learn more about your strengths and potential challenges as The Innocent? Click below to view your full profile.
8.
The Sage 📚
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Your brand personality is…The Sage! 📚Your nonprofit is a trusted guide, turning complexity into clarity. You share knowledge in ways that help people feel informed, confident, and empowered to act. Supporters look to you because your wisdom and expertise build trust, and your guidance helps them make better decisions for a brighter future.Ready to learn more about your strengths and potential challenges as The Sage? Click below to view your full profile.
9.
The Explorer 🧭
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Your brand personality is…The Explorer! 🧭Your nonprofit thrives on adventure, discovery, and possibility. You’re always pushing boundaries, charting new paths, and inviting others to join you on the journey. Supporters are drawn to your bold spirit because you make them feel like they’re part of something bigger than themselves — a quest for growth, impact, and transformation.Ready to learn more about your strengths and potential challenges as The Explorer? Click below to view your full profile.
10.
The Maverick 🔥
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Your brand personality is…The Maverick! 🔥Your nonprofit is bold, fearless, and not afraid of shaking things up. You challenge the status quo, speak truth to power, and spark the kind of change that others only dream about. Supporters rally behind you because your fire inspires courage, and reminds them that real transformation takes bold action.Ready to learn more about your strengths and potential challenges as The Maverick? Click below to view your full profile.
11.
The Magician ✨
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Your brand personality is…The Magician! ✨Your nonprofit carries the spark of transformation. You don’t just dream of change...you make it real. Supporters are drawn to you because you connect vision with action, showing them that what once felt impossible is already unfolding through your mission.Ready to learn more about your strengths and potential challenges as The Magician? Click below to view your full profile.
12.
The Champion 🏆
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Your brand personality is…The Champion! 🏆Your nonprofit is defined by courage, integrity, and action. You stand up for what’s right, defend the powerless, and rally others toward a better world. Supporters are inspired by your strength and commitment because you remind them that lasting change happens when one leads with conviction.Ready to learn more about your strengths and potential challenges as The Champion? Click below to view your full profile.

What’s your brand personality?

Answer 10 quick questions to get a freakishly accurate read on your nonprofit’s brand personality and tips for how to use it to attract more people to your cause.

Quiz Questions

Quiz Outcomes