Define Your Authority Type

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Quiz Questions

1.
When you talk about your business online, what feels most natural?
- A.
  Sharing a hot take or calling out what people need to hear.
- B.
  Explaining your work clearly, so people understand how you can help them.
- C.
  Sharing how your own experience has impacted your work, so people know you understand them
- D.
  Sharing behind-the-scenes, lessons, or mistakes in a way that helps people learn.
- E.
  Posting client wins, testimonials, or impressive results.
2.
If someone told you your business is “different,” what would they probably mean?
- A.
  You’re outspoken and unafraid to challenge norms.
- B.
  You break down complicated stuff so it feels simple.
- C.
  You deeply understand what people are going through.
- D.
  Your approach feels down-to-earth and relatable.
- E.
  You have an impressive track record and people vouch for you.
3.
Which of these client feedback statements would light you up the most?
- A.
  “You said exactly what I needed to hear.”
- B.
  “You made this decision a no-brainer for me.”
- C.
  “You made me feel so seen.”
- D.
  "You keep it real, and I relate to that so much.”
- E.
  “You got me amazing results.”
4.
A client is still on the fence about buying. What would you tell them?
- A.
  Gently remind them of the cost of staying stuck.
- B.
  Show them how your work fits into the bigger picture of reaching their goals.
- C.
  Empathize with their fears so they feel safe taking the next step.
- D.
  Share a personal story or lesson they’ll relate to.
- E.
  Show a testimonial or case study from someone just like them.
5.
Which kind of content comes easiest to you?
- A.
  Spicy takes and thought leadership posts.
- B.
  Breaking down my expertise in a way that helps people take action.
- C.
  Personal reflections that strike an emotional chord.
- D.
  BTS, “day in the life,” or casual storytelling.
- E.
  Client results, screenshots, and portfolio pieces
6.
You’re being interviewed on a podcast. What are you most likely to say?
- A.
  “Honestly, people in this industry are getting this one thing wrong…”
- B.
  “Here’s how I get to the root of fixing my client’s problems…”
- C.
  “I know how overwhelming this feels, but luckily, you're not alone.”
- D.
  “Here’s how I run a full-time business while being a full-time mom...”
- E.
  "My clients usually see XYZ result when we do this…”
7.
What do you want your audience to *feel* when they interact with you?
- A.
  Fired up and inspired to do things differently.
- B.
  Clear-headed and confident they’ll reach their goals.
- C.
  Understood and validated.
- D.
  Relaxed and connected.
- E.
  Impressed and confident in your credibility.
8.
Which of these “superpowers” feels most like you?
- A.
  Being memorable and having no filter.
- B.
  Making people have “aha” moments with your work.
- C.
  Creating safety and momentum.
- D.
  Being real, consistent, and generous.
- E.
  Letting your work and the proof speak for itself.
9.
Your ideal role in your client’s story is…
- A.
  The truth-teller who calls out the BS and shows them a better way.
- B.
  The guide who educates them without talking down to them.
- C.
  The safe presence who helps them through fears and doubts.
- D.
  The relatable friend who’s just a step or two ahead.
- E.
  The expert whose past results make them think, “yes, that’s what I want.”

Quiz Outcomes

1.
You're a Bold Authority
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You’re a bold authority type, honey! You’re seen as *legit* by your audience because you show up strong, have bold takes, and call out the BS you see in your industry. The truth you’re willing to speak, even when everyone else is too scared to, rings true in the minds of your audience because it hits them right in the gut.Maybe you started your business in reaction to something, or maybe you have a strong mission that drives your boldness. Either way, standing out for you isn’t a challenge, it’s your sweet spot, and your audience loves you for it.Core sales tools: ✔️ The obvious stand-out: You have opinions, perspectives, and hot takes that are in clear opposition to many norms in your industry. In a line-up of you and your competitors, you may not be for everyone, but there is no doubt that you stand out the most, which makes you the obvious choice for the right people.✔️ Slaying villains: Your audience connects with you because you’re unafraid to call out common enemies and problems they’re facing. But unlike a watered down “hot take” post, you call it out with more nuance, understanding, and empathy than most. Most important? You offer a solution to the frustration you empathize with.✔️ The boomerang effect: Also known as the Reactance Bias, it basically means that people like to choose the opposite of what they’re “supposed” to choose, if everyone is telling them to do things one way. Because their freedom of choice is threatened, they’re most likely to go against the status quo (that’s where you can come in.)Your superpower:You’re memorable and opinionated in a way that helps people see the value in working with you.This type works best for:Cutting edge tech brands, creatives, branding and design pros, coaches with a strong POVThings to watch out for: Don’t be spicy just for the sake of being spicy. People can get burnt out from shock value. Always tie your boldness to a benefit of working with you.Advice on showing up like this authority type:✔️ Take a stance that breaks a norm, then immediately show that there’s a “better way.” ✔️ Use sharp hooks, break patterns in wording, and use unexpected analogies.✔️ Name the cost of staying average, which activates their loss aversion.Looking for more ways to make selling easy? Check out my copywriting services and see how we can get your website selling for you, using more tools like these.
2.
You're a Clear Authority
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Your authority comes from making things clear for your audience. When you explain your methods, help people make choices, and speak to people’s highest intelligence, it helps their nervous system go “oh, this is someone I can trust.” After talking to you, people feel less confused, more inspired, and ready to take action. The clarity you provide them by gently and confidently explaining your expertise helps them get out of their own way. In a total cliché way of saying it, you empower people with the clarity you provide.Core sales tools: ✔️ Contextualizing your offers: When you provide context for your process, approach, expertise, or results, it helps people understand what they’ll be missing out on if they don’t go with you. Gently call this out by telling them what they’ll miss by waiting, choosing a cheaper option, or DIYing what you do for them.✔️ Client journey mapping: Once you thoroughly understand why people choose you, give them a clear path to working with you. Outline your process clearly (inquiry → discovery call → booking their project) as well as a precise menu of options for them to choose from. Don’t overwhelm them with options, give them only 1-3 to choose from so they complete the journey.✔️ Signature methods or processes: Since you’re so good at providing clarity for people, you’re a great fit for having a signature method or process for your work (if you haven’t created your own already.) Having a signature method or process helps people visualize the results only you can provide them.Your superpower:You make hard decisions feel easy and de-stress buying from you.This type works best for:Strategists, ops pros, consultants, copywriters, anyone with a signature methodThings to watch out for: Avoid sounding cold. Clarity can still be warm and human.Advice on showing up like this authority type:✔️ Show the path to working with you / getting results (diagnose → plan → milestones → outcome.)✔️ Compare choices side-by-side, and call out the recommended path.✔️ Call out the cost of “waiting” or “DIYing” with “doing it right, once.”Looking for more ways to make selling easy? Check out my copywriting services and see how we can get your website selling for you, using more tools like these.
3.
You're an Empathetic Authority
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You show your authority by empathizing with where your audience is at, and holding space for where they want to be. You’re able to paint a picture of *exactly* what they’re going through with are-you-in-my-head-right-now-level detail.Because you know where they are at, where they want to be, and are able to gently guide them through fears, doubts, or vulnerabilities, you provide them with enough safety that they feel comfortable buying from you. They feel seen and understood by you — of course they’re going to buy too.Core sales tools: ✔️ Loud empathy: People want to feel understood by those they are choosing to invest in. Call out that you know and understand what mental tabs they have open in their brain, and they’ll trust that you care about them.✔️ Loss aversion: Yes, people fear material losses (money, resources, opportunities, etc.) but people also fear emotional losses (such as lost time or potential.) Call out what they are actively missing out on by waiting to work with you in a way that shows you empathize with their struggles without judgment.✔️ Saying the quiet part out loud: Is there something in your industry, niche, or target audience’s mind that everyone is thinking, but no one is saying? As an Empathetic Authority, you’re the best person to voice what people are too scared to say themselves.Your superpower:You create safety and momentum for people. Your buyers feel seen and supported.This type works best for:Health coaches, brand photographers, therapistsThings to watch out for: Being empathetic doesn’t mean oversharing. Have clear boundaries with what you share and call out for people, and always offer clear direction towards what they’re aspiring to.Advice on showing up like this authority type:✔️ Name the context (“if things feel especially difficult now…”), normalize it, then offer a safe next step. ✔️ Emphasize what they’re trying to keep or protect (time, money, energy). ✔️ Flexible paths to working with you (custom levels of support, no-pressure clarity calls) without diluting outcomes of your work.Looking for more ways to make selling easy? Check out my copywriting services and see how we can get your website selling for you, using more tools like these.
4.
You're a Relatable Authority
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You’re the one who’s been in their shoes, and are in the trenches with them right now. You’re not an “out of touch expert” — you’re the friend they can meet for margaritas after work, pick their brain, and leave feeling more inspired than ever. Your consistency and familiarity is what makes people feel safe with you.Your power lies in being generous: with your time, your knowledge, and the mundane details of your life that people relate to. You’re the last thing from a gatekeeper that they’ll find. You’re the prime example of someone who should be “building in public” because people are hungry for the details of your life.Core sales tools: ✔️ Cash in on your imperfections: Share stories of mistakes you’ve made and lessons you’ve learned. Your marketing should not be polished, perfect, and inhuman (people are deeply skeptical of over-polished brands these days.) When people can relate to your imperfections (because they are also human) they will trust you more.✔️ Consistency: Think of yourself like a recurring character on your target audience’s favorite TV show. They feel comforted by your steadiness and relatability. You’re exactly the type that should have a “signature series” in your marketing or social media.✔️ Generosity: Sharing your knowledge, tips, and expertise consistently will help tap into the “reciprocity principle.” Basically, people are wired to give back to you when you give to them first. You should be sharing your tips, tricks, resources, and slices of life often because people will respond to it.Your superpower:You’re trusted because you’re consistent, real, and generous.This type works best for:Personal brands, content creators, social media managers, mentorsThings to watch out for: “Real” doesn’t have to be rambling or random. Remember to tie stories to teachable value (even if it’s not 100% related to your business or services.)Advice on showing up like this authority type:✔️ BTS and mini-fails can turn into “what I’m changing next time.” ✔️ Consistent phrases or elements of your brand that your audience recognizes (a signature series, a daily houseplant update, a weekly date night, or search for the best tacos in your town.) ✔️ High-value freebies that preview your paid experience.Looking for more ways to make selling easy? Check out my copywriting services and see how we can get your website selling for you, using more tools like these.
5.
You're a Social Authority
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Your client roster is impressive, and you’ve got the receipts to prove it. You know you can call up a trusted colleague for a recommendation, and they’ll give you a glowing review. You’re the queen of getting results for people, and your past clients aren’t afraid to say so.Obviously, you’re big on data, but you know that a good screenshot or case study is nothing without proper context. You know your work so well that you can predict results before they even happen. Maybe you’ve probably relied on word-of-mouth before, but now it’s time for you to really lean into the tangible, social proof to sell for you.Core sales tools: ✔️ Social proof: People are more likely to trust businesses that have solid testimonials, case studies, certifications, and public recognition. Leaning into your social proof is a key aspect of your sales strategy.✔️ Letting them self-identify: Call out the characteristics of your ideal client archetype and their specific struggles. Follow that up with a portfolio piece or case study from a past client of yours that was in the same position that they were in.Your superpower:Your work vouches for you before you speak.This type works best for:Educators, agencies, data-driven service providers, tech productsThings to watch out for: Just because you have the social proof doesn’t mean you should skip out on the humanity of your brand. Find ways to humanize your work, alongside the tangible results you get for people.Advice on showing up like this authority type:✔️ Lean into the “as seen in / taught at / trusted by” social proof on your website and socials.✔️ Collect and share data, case studies, and client results with the proper context.✔️Build off your solid social proof by sharing thought leadership content that explains how you get great results for people.Looking for more ways to make selling easy? Check out my copywriting services and see how we can get your website selling for you, using more tools like these.

Define Your Authority Type

You know who people buy from? People they see as an authority. An essential part of having a personal brand is knowing what type of authority you're showing up as. Take this quiz to find out.

Quiz Questions

Quiz Outcomes