What’s Your Storytelling Archetype?

Quiz Questions

• 1.
  When you come across a new idea, your first instinct is to…

  • A.
    Relate it to a personal experience or client story.
  • B.
    Build a framework or concept around it to make sense of it.
  • C.
    Observe how it’s showing up in culture or across your industry.
  • D.
    Look for supporting data, studies, or results before sharing.
• 2.
  Your audience says they love your content because…

  • A.
    It keeps them in the loop with what’s happening right now.
  • B.
    It feels real, human, and emotionally resonant.
  • C.
    It helps them see things differently or think more strategically.
  • D.
    It’s backed by facts and makes them trust your expertise.
• 3.
  When creating content, you’re most likely to say…

  • A.
    “What’s the bigger idea here — how can I turn this into a model?”
  • B.
    “Let’s pull some data or examples to prove this point.”
  • C.
    “I’ve noticed this pattern trending lately — let’s talk about it.”
  • D.
    “This reminds me of something that happened to me (or a client).”
• 4.
  Your favorite type of content to consume is…

  • A.
    TED Talks, frameworks, or thought pieces.
  • B.
    Case studies, whitepapers, or analytical breakdowns.
  • C.
    Industry reports, hot takes, or cultural commentary.
  • D.
    Personal essays, podcasts, or behind-the-scenes stories.
• 5.
  You feel most in your zone when you’re…

  • A.
    Analyzing results, trends, or metrics to uncover meaning.
  • B.
    Spotting cultural shifts and naming what others haven’t noticed yet.
  • C.
    Connecting dots between seemingly unrelated ideas.
  • D.
    Sharing personal lessons or client wins that inspire others.
• 6.
  If your storytelling style had a goal, it would be to…

  • A.
    Expand — to stretch perspectives and spark new ways of thinking.
  • B.
    Illuminate — to reveal what’s emerging or under the surface.
  • C.
    Inform — to educate through evidence and insight.
  • D.
    Connect — to inspire through emotion and relatability.
• 7.
  When someone challenges your perspective, you…

  • A.
    Offer a new way to look at the issue.
  • B.
    Back it up with data or examples.
  • C.
    Tell a story that humanizes your point.
  • D.
    Reference how the world or industry is shifting.
• 8.
  What’s your favorite way to start a story?

  • A.
    Introducing a thought-provoking concept.
  • B.
    Highlighting a current trend or event.
  • C.
    By sharing a personal anecdote.
  • D.
    With a compelling statistic or fact.
• 9.
  How do you decide which stories to tell?

  • A.
    Based on the data and evidence available.
  • B.
    If it aligns with a larger idea or vision.
  • C.
    If it reflects current societal trends.
  • D.
    If it resonates with my personal experiences.
• 10.
  What inspires you to share a story?

  • A.
    A new concept or model I’ve developed.
  • B.
    A personal experience that moved me.
  • C.
    Discovering new data or insights.
  • D.
    Observing a shift in cultural dynamics.

Quiz Outcomes

• 1.
  The Data-Driven Storyteller

  Data-Driven Storytellers tend to lead with stats, charts, case studies, and insights. This type of storyteller likes to frame the narrative around data. This type of storytelling builds authority, credibility, and objectivity.How to implement:Content formats: LinkedIn carousel posts with charts, newsletter deep-dives, case study blog posts, and explainer videos.Storytelling approach: Start with a surprising stat or insight as a hook → explain context → offer actionable takeaway.Practical tips:Keep a personal “data vault” with interesting trends, benchmarks, or internal research.Visualize insights: infographics, tables, charts, or diagrams make data digestible.Anchor your insights in real-world impact (“Here’s what this trend means for your business.”)
• 2.
  The Anecdotal Storyteller

  Anecdotal Storytellers lead with personal stories, lived experiences, and real-world examples. This type of storytelling is best for authenticity, relatability, and emotional resonance.How to implement:Content formats: Personal blog posts, Instagram Stories or Reels, podcasts, “lessons learned” emails.Storytelling approach: Begin with a personal narrative → highlight struggle or revelation → connect to universal insight or lesson.Practical tips:Keep a running log of anecdotes and small experiences — even failures can be content gold.Make it relatable: frame personal stories around the audience’s problems or aspirations.Add reflection: “Here’s what this taught me, and here’s what it could teach you.”
• 3.
  Conceptual Storyteller

  The Conceptual Storyteller leads with models, metaphors, frameworks, and big ideas. This type of storytelling showcases vision, pattern recognition, and thought leadership.How to implement:Content formats: Whitepapers, “framework” blog posts, educational YouTube videos, visual maps or diagrams.Storytelling approach: Start with the concept or model → show how it applies in real-world scenarios → give the audience a framework to use.Practical tips:Use metaphors or analogies to make complex ideas memorable.Create repeatable frameworks your audience can “borrow” in their own work.Layer your POV — show how your concept is unique or counterintuitive.
• 4.
  The Observational Storyteller

  The Observational Storyteller leads with trends, patterns, and cultural commentary. This type of storytelling is best for sharing insight in the context of current events.How to implement:Content formats: Trend reports, Twitter threads, newsletters, LinkedIn commentary, talking head videos.Storytelling approach: Notice a pattern → provide analysis → offer actionable or contrarian insight.Practical tips:Keep a “trend journal” — things you notice across your industry or culture.Blend cultural context with professional insight: what does this trend mean for your audience?Take a stance — observational storytelling shines when paired with opinion.