What Kind of Thanksgiving Guest Are You (and What It Says About Your Email Marketing Style)

Quiz Questions

• 1.
  When you think about writing an email, what’s your first thought?

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  • A.
    “Maybe I should just post about it instead.”
  • B.
    “I can’t wait to connect with my people this week.”
  • C.
    “Ugh, where do I even start?”
  • D.
    “Let me tweak this one sentence… again.”
• 2.
  What’s your go-to move when you arrive at Thanksgiving dinner? 

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  • A.
    Rearrange the table settings so they look perfect for photos.
  • B.
    Start greeting everyone with hugs and handing out leftovers.
  • C.
    Sneak in quietly and hope no one notices I’m late.
  • D.
    Take a selfie and tag everyone before I’ve even sat down.
• 3.
  How long have you been running your business?

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  • A.
    I’m just getting started.
  • B.
    1–2 years in and still figuring things out.
  • C.
    3–5 years and finding my rhythm.
  • D.
    5+ years, this isn’t my first rodeo.
• 4.
  How often do you email your subscribers?

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  • A.
    I’ve got a plan & my list hears from me regularly.
  • B.
    Only when I’m launching a new product or trying a new idea.
  • C.
    I haven’t in months… or ever.
  • D.
    I have drafts but can’t seem to hit send.
• 5.
  Pick a Thanksgiving side that best matches your energy.

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  • A.
    Cranberry sauce, I forget about it until the last minute.
  • B.
    Mac and cheese, crowd-pleaser, trending favorite.
  • C.
    Stuffing, carefully crafted, takes time to get just right.
  • D.
    Mashed potatoes, simple, comforting, everyone loves it.
• 6.
  Which best describes your email marketing system right now?

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  • A.
    I don’t really have one yet.
  • B.
    It’s a mix of random ideas and last-minute sends.
  • C.
    I’ve got templates and plans, but they’re collecting dust.
  • D.
    I use a simple system that works; no stress.
• 7.
  How confident are you about what to say in your emails? 

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  • A.
    Not confident, I usually talk myself out of sending.
  • B.
    Somewhat, I know what to say on social, but email feels harder.
  • C.
    Confident in my ideas, but I overthink every word.
  • D.
    Totally confident; I know my people and what they love to hear.
• 8.
  Which email platform do you currently use (or plan to use)?

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  • A.
    Flodesk: I love the aesthetics and simplicity.
  • B.
    ConvertKit: I’m more focused on segmentation and automation
  • C.
    Website Provider: It is limited in functions but I want to reduce costs.
  • D.
    I don’t use one yet, but I’m ready to pick one soon.

Quiz Outcomes

• 1.
  Cousin Luke

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  Commitment Level: 2% The GhosterHe promised to bring something to dinner… but no one’s seen him since last year. You’re Cousin Luke: the email marketer who means well but never quite makes it to send.Missing in action. You’ve got a list, but it’s been months since your last message.You’re not against email: you just freeze when it’s time to hit send or don’t know where to start.Your subscribers aren’t mad, they just miss you. A quick ‘Hey, I’ve been thinking of you’ message can bring them back to the table.
• 2.
  Niece Taylor

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  Commitment Level: 40% The Trend ChaserShe’s halfway listening, halfway recording a Reel. You’re Niece Taylor; chasing trends, checking stats, and trusting the algorithm to do the talking. Email feels too slow compared to that dopamine hit of likes.Distracted. You show up more on social than in your subscribers’ inboxes.You’re creative and fun. You just need to pour that same energy into a channel that actually delivers.Likes disappear. Subscribers last. Start giving your list the attention it deserves.
• 3.
  Sister Sarah

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  Commitment Level: 75% The Over-ThinkerThe table is gorgeous, the playlist is curated, and the pie crust edges are flawless, but she’s too worried about the details to actually enjoy dinner. You’re Sister Sarah. Organized and full of good ideas, but you overthink every word before sending an email.Polished but paralyzed. You’ve got great drafts no one’s ever read.You want every email to be perfect, but perfect never gets sent.Your people don’t need polished; they need present. Send the email, your charm comes from being real.
• 4.
  Grandma Betty

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  Commitment Level: 100% The Confident ConnectorShe doesn’t stress about matching plates or perfect recipes, she’s just happy you’re there. You’re Grandma Betty; authentic, consistent, and confident in your own voice. You show up, tell stories, and make people feel at home.Warm, simple, and steady. You’re not worried about what others think, you just keep showing up.You’ve found your rhythm and your audience loves it.Keep showing up as yourself. Your confidence makes your emails feel like comfort food.