3.
You’re an... Empathetic Creative
Your brand is infused with the energy of Water.That means your brand is here to help people feel seen, understood, and safe enough to soften.You do not speak at your audience. You feel into them. You sense what they are holding before they know how to articulate it themselves. Your words are received because they feel personal, intimate, and emotionally honest. People often tell you ~ “It feels like you’re speaking directly to me.”Your power comes from emotional attunement. You understand nuance. You understand what is happening beneath the surface. You are able to hold complexity, contradiction, and tenderness without trying to rush people toward answers.You do not force change. You create the conditions where change can happen naturally.The biggest mistake Water types make in marketing is trying to harden themselves to be taken seriously. You do not need to sound sharper, more strategic, or more detached. Your authority comes from empathy and emotional depth, not from emotional distance.How to write marketing content that actually works for you ~1️⃣ Start with how it feels, not what it is.Begin with the emotional experience. Name the feeling people are sitting in before you name the problem. Water lands fastest when people feel understood before they feel instructed.2️⃣ Let your stories breathe.You do not need to rush to the lesson. Stay in the moment. Stay in the experience. Trust that meaning will emerge without you forcing it.3️⃣ Write like you are holding one person, not a crowd.Your best content feels intimate, not broadcasted. Imagine speaking to one person who needs gentleness, not convincing.4️⃣ Do not dilute your depth to stay digestible.If you feel the urge to simplify an emotion that deserves space, pause. Water works best when it is allowed to move slowly and fully.5️⃣ Remember that softness is not weakness.If you find yourself trying to sound tougher or more directive, check whether you are editing for safety or editing for approval. Choose safety.Your content should feel like a work or art and fine artistry in motion. Like something beautiful to look at and feel into after a long day of holding it together.When you trust your natural Water energy, selling stops feeling invasive. Your audience does not need pressure. They need permission to feel. When they feel held, trust forms. And from trust, everything else flows.You are the space and the depth.Your job is carrying people into the deeper waters so they can feel into truth.Your job is to allow your creativity to call in your people.Hey lovely, I'm Lira Shavira ~Soul-led Copywriter and Messaging Coach for holistic brands, creatives, coaches, and downright awesome human beings who want to leave the world more beautiful than how they found it by using - chyup, you guessed it - their business. Infusing your dharma and soul's purpose into your website and sales copy is my superpower...and guess what? It can be yours too! 💌 💸And why should you care about the soul stuff exactly? Well, becuase trust is at an all time low and the buying cycle has increased. Data is showing that humanized brands that allow their soul and deep WHY to shine through their messaging are going to be set up for sustainable, long-term success. And there's nothing you do better than being an authetic human (you're kinda at an advantage here 😜)And this is what I want for you, which is why I have dedicated the last 14 years to helping powerhouse visionaries find and deliver their authentic brand voice so that you can stop watching leads pass you by and instead become the obvious (and chosen) choice, time and time again 💎Oh, while I've got you here, just a quick credibility piece (your brain will thank you for it) - before becoming a multi-award winning copywriter, I was a magazine editor and the marketing manager for several 7-figure wellness brands. Through studying trends, communication and metaphysics, I developed a knack for understanding how deeper societal influences impact how your buyer's brain works (so we can make sure your words are speaking that ever-questioning mind of hers).(P.S. To be open with you and let you behind the scenes, 16 months ago, I had a spark and an inner calling, and so I created The Cosmic Voice - blending the woo with the strategy so that we can get you a brand voice that speaks to your client's on a brain, heart, soul and nervous system level 🧠❤️)Because here's the tea I didn't tell you before ~By taking a look at your Natal Chart, we will be able to see your EXACT energetic archetype (not just your fun quizzy one) 🧙✨We'll also be able to map out your visibility codes, natural communication style, your niche (plus their deep desires and their struggles), your purpose, and how to format your marketing so that it actually gets you the big desire you are calling in ~Money in the bank account.Credibility and seen as an industry leader.Deeper fulfillment in your work. Knowing you are doing your bit to usher in the golden age of humanity. 💌1. Want to find out more about The Cosmic Voice? Join the Close Circle by clicking here and I'll send you all the juicy details.2. Want to dive a bit deeper into the world of Quantum Sales? Why not listen to The Cosmic Business Podcast or come say hi on Substack.3. And if you are wanting a knock-it-out-the-park website that stops the scroll at every word and gets your visitors thinking 'darn, she's in my head', then click here to book your absolutely-free-no-strings-attached chemistry call OR send me an email at hello@merakimessaging.com (Mani, my border collie, and I are waiting with welcome drinks and wagging tails)📮💌 Here's to winning at sales and letting it be easy 🍷