Is it a Brand or Marketing Problem?

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Quiz Questions

1.
When it comes to your business strategy, you:
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- A.
  Are always second-guessing and struggle to commit to anything long enough to see results.
- B.
  Know the direction you want to go but struggle to stay consistent or find time to execute on the plan.
2.
How consistent is your look, tone, and message across website, social, and proposals?
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- A.
  Not consistent—our fonts, imagery, and messaging feel scattered.
- B.
  It’s fairly consistent, but we don’t post consistently or have any real strategy.
3.
How confident and clear are you in articulating the value you offer clients?
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- A.
  I know our messaging is strong—I just don’t know how to use it.
- B.
  I struggle to concisely capture the benefits our clients gain.
4.
What happens when someone visits your website?
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- A.
  Despite good visitor traffic, we don’t get a lot of inquiries.
- B.
  We have a good conversion rate, we just don’t get a lot of traffic.
5.
How do you feel about your prices?
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- A.
  Our pricing reflects our value, we just can’t get enough eyes on our offer.
- B.
  I’m no stranger to low-balling or offering discounts just to land the client.
6.
When thinking about your ideal client, which feels more true?
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- A.
  We’ve never done an audience profile or market research, but we get the gist.
- B.
  We deeply understand their challenges and emotions, we just can’t seem to reach them.
7.
How do you feel about your unique positioning?
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- A.
  I don’t feel like we stand out—we could be interchangeable with competitors.
- B.
  We do stand out, but we haven’t built a consistent funnel to convert interest.
8.
When sales are slow, your solution is typically to:
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- A.
  Offer your services for a special discounted price for a limited time.
- B.
  Tweak your brand identity, messaging, or offers in the hopes of attracting new business.
9.
When thinking about your brand story or why you started the business, what role does that play in your content?
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- A.
  We haven’t given it much thought and rarely communicate our purpose or values.
- B.
  The story is clear, but we’re inconsistent at leveraging it in our marketing.

Quiz Outcomes

1.
Your Problem is Rooted in Branding
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Your business is ready for clarity. Right now, the signals you’re sending are creating friction and confusion. Your ideal clients are out there but your value isn’t clicking, there’s too much uncertainty, or they just don’t feel confident to buy. This isn’t about posting more or increasing your ad spend, it’s about unwavering clarity around who you are, who you serve, why you’re different, and how to communicate value.It’s natural for your business and brand to evolve. So focus on defining the brand you are today. With a clear brand foundation to rely on, the confidence and conviction of your identity is what will earn attention and trust.No more band-aid solutions, it’s time to go deep with my Strategic Brand Planner.These 6 brand strategy workbooks are filled with simple exercises designed to shape a solid brand foundation, clarify your vision, and optimize your marketing.
2.
Your Problem is Rooted in Marketing
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You have the bones of a brand but no strategy for marketing it. Your messaging and offers are reasonably clear—the problem is consistency, visibility, and a strategic funnel to convert interest into leads. Sounds complicated, but it really isn’t. An effective marketing strategy is about working smarter, not harder. Especially for those doing everything themselves.What I recommend is a content repurposing tool that simplifies and optimizes your marketing and my Content Marketing Planner has been designed to do just that. Here are a few highlights:The Content Repurposing Tracker helps you turn every idea into content for Reels 🎞️, Carousels 🎠, Stories 🤳, Threads 🧵, Emails 📬, Pinterest 📌, LinkedIn 🔗 and Blogs 👩🏻‍💻. Store captions, videos, and graphics for each idea for easy repurposing.The Content Calendar and Content Funnel Navigator help you plan strategic content that actually moves people closer to buying from you. For your brand to reach more people, start by strengthen your marketing strategy with the Content Marketing Planner

Is it a Brand or Marketing Problem?

Many service professionals pour time and money into marketing tactics that don’t work because they’re solving the wrong problem. Take this quick quiz to reveal whether your business challenge is rooted in brand clarity or marketing execution—and get a clear next step to fix it.

Quiz Questions

Quiz Outcomes