Founder Persona Quiz

Quiz Questions

• 1.
  When it comes to working on your business, you're most likely to...

  • A.
    Start with a burst of energy and figure it out as you go. No time like the present!
  • B.
    Wait until you’ve thought it through fully. Gotta be absolutely sure before diving into such a big endeavor.
  • C.
    Create a detailed plan and methodically check things off. Can’t move in the right direction without a roadmap.
  • D.
    Take a moment to reflect on the purpose behind it all. Building real connections is the most important piece.
• 2.
  What tends to trip you up the most in your business?

  • A.
    Trying to do it all without burning out. Balance is hard!
  • B.
    Too much research and not enough action to move things forward. My mind never takes a break!
  • C.
    Overthinking how it will come across to others. I want others to feel good about the work.
  • D.
    Getting started is easy, it’s the follow-through and sticking to one thing that is hard.
• 3.
  When you look at other businesses online, what makes you feel a twinge of envy?

  • A.
    Their calm, organized systems and streamlined processes behind the scenes. It feels like some things just run on autopilot for them.
  • B.
    Their loyal following and engaged audience. Everyone seems to know and love them
  • C.
    Their focus on the right ideas at the right time, and following through on each project.
  • D.
    Their confidence and clarity. They seem so self-assured in the work they’re doing, and they take action effectively.
• 4.
  You're at the beginning stages of a big project (eg. building a new website). What's your first move?

  • A.
    Get the essentials and foundation set up so the project can run smoothly without too many surprises.
  • B.
    Do some research and build a plan or outline before jumping in to make sure my strategy is sound.
  • C.
    Dream up the vibe, design, or creative direction. I look for strong inspiration and big ideas.
  • D.
    Think about how it will land and whether it’ll resonate. I like to be grounded in the purpose of the new project.
• 5.
  Which kind of support sounds most helpful to you right now?

  • A.
    Support that helps me communicate clearly and stay connected with my people.
  • B.
    A creative partner to help organize all my ideas and bring them to life.
  • C.
    A strategy that simplifies what to do and when so I can stop second-guessing myself.
  • D.
    Systems that save me time and give me breathing room so I can focus on what matters most.
• 6.
  When it comes to asking for help in your business, how does it feel?

  • A.
    A true relief. I’m ready to get some things off my plate.
  • B.
    Very vulnerable. I worry about being misunderstood.
  • C.
    Pretty scary. I want to make sure it’s the right fit.
  • D.
    Kinda tricky. I don't know what I need, I just know I need help.
• 7.
  What's your dream way to spend a day off from work?

  • A.
    Wandering through a museum or bookshop, soaking up new ideas.
  • B.
    Exploring a new city / area or jumping into a fun creative project.
  • C.
    Meeting up with a close friend or going to a community event.
  • D.
    Curled up solo with a cozy drink and a notebook.

Quiz Outcomes

• 1.
  The Thoughtful Strategist

  You’re all about clarity, details, and making sure each move is well thought out. Your brain is a powerhouse for research and planning, but that can sometimes lead to overwhelm or analysis paralysis. Your gift is seeing the big picture with precision, and when you learn to simplify and trust your instincts a bit more, your confidence and action will soar.
• 2.
  The Spark Starter

  You’re the one who dives in with energy and big ideas, always ready to create something new. Starting feels natural, but sticking with it? That’s your challenge. You thrive on excitement and creativity, and when you partner with the right support to organize your vision and follow through, you can turn those sparks into something lasting. Remember, pacing yourself and celebrating small wins can help keep your fire burning bright without burning out.
• 3.
  The Heart-Centered Builder

  You lead with empathy, values, and deep connections — both in your work and with your people. You want your business to truly resonate and feel authentic, but it can sometimes feel like you’re caught up in worrying about others’ opinions or overthinking how your message lands. Your ability to build loyalty and trust is powerful, and when you embrace your own voice fully and ask for support without fear, you create magic that sticks.
• 4.
  The Quiet Powerhouse

  You’re thoughtful, steady, and like to have everything lined up before taking the next step. Your calm, organized approach is your superpower — even if it sometimes means you get stuck in perfection or avoid asking for help. You deeply value balance and efficiency, and when you let yourself lean on systems or people who can lighten your load, you’ll find more time to do what truly matters. Trust that your steady pace is a strength, not a slowdown.