Find Your Founder Archetype

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Quiz Questions

1.
1. When you think about your product right now, what feels most true?
- A.
  A. The demand is there, but I’m stretched thin trying to do everything myself
- B.
  B. I believe in the idea, but I’m unsure how to turn it into something real
- C.
  C. What I have works—and I want to build on it carefully
- D.
  D. I’m building something intentional and meaningful, not just a product
2.
2. When a decision feels uncertain, you usually…
- A.
  A. Step back to make sure it aligns with the bigger vision
- B.
  B. Weigh the risk carefully because the brand is already established
- C.
  C. Pause and research more before acting
- D.
  D. Hold onto it yourself because quality feels personal
3.
3. What worries you most about working with factories or suppliers?
- A.
  A. That I’ll sound inexperienced or make a costly mistake
- B.
  B. That they won’t care about quality the way I do
- C.
  C. That the product won’t fully reflect my brand’s essence
- D.
  D. That I’ll choose the wrong partner for a new category
4.
4. Which situation feels most familiar?
- A.
  A. I’m constantly involved in the making, and it’s exhausting
- B.
  B. I keep preparing, but haven’t taken the first real step
- C.
  C. I’m confident in my core product, but hesitant to expand
- D.
  D. I have many ideas, but struggle to choose the right starting point
5.
5. When it comes to pricing, you tend to…
- A.
  A. Price according to perceived brand value and experience
- B.
  B. Avoid pricing until things feel more “figured out”
- C.
  C. Assume existing margins will translate to new products
- D.
  D. Price based on effort and time invested
6.
6. How do you currently approach expertise and advice?
- A.
  A. I consult selectively because bad advice feels expensive
- B.
  B. I value intuition, but want practical support to execute
- C.
  C. I seek out advice, but often get overwhelmed by options
- D.
  D. I rely mostly on myself—it’s faster and safer
7.
7. What best describes how you move ideas forward?
- A.
  A. I test strategically to avoid damaging what already works
- B.
  B. I start with the vision and work backward from there
- C.
  C. I do it myself to make sure it’s done right
- D.
  D. I think it through carefully before taking action
8.
8. When you imagine scaling, your first thought is…
- A.
  A. “How do I keep this from losing its soul?”
- B.
  B. “Where do I even begin?”
- C.
  C. “How do I grow without hurting my brand?”
- D.
  D. “How do I turn this into a cohesive brand ecosystem?”
9.
9. What feels like the riskiest mistake you could make?
- A.
  A. Launching something that doesn’t resonate with customers
- B.
  B. Letting go too soon and compromising quality
- C.
  C. Wasting time or money on the wrong path
- D.
  D. Missing the full potential of the brand I see so clearly
10.
10. Right now, forward momentum would look like…
- A.
  A. A grounded first product that anchors the entirety of the brand
- B.
  B. A confident, well-planned category expansion
- C.
  C. A clear roadmap from idea to prototype
- D.
  D. A trusted production process that doesn’t rely on me

Quiz Outcomes

1.
You're An Overloaded Maker
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This explains why your growth has stalled—even though your product is working—and what needs to change so you can scale without losing what makes it special.
2.
You're A First-Time Inventor
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This explains why you’ve felt stuck at the starting line—and how to move forward with confidence without wasting time, money, or your idea’s potential.
3.
You’re a Category Expander
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This explains why expansion feels riskier than it should—and how to grow into new categories while protecting your brand, margins, and momentum.
4.
You’re a Brand Visionary
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This explains why your vision feels clear but execution feels hard—and how to turn inspiration into a grounded first product without diluting your brand.

Find Your Founder Archetype

There are 4 distinct sourcing styles and product development personalities.Each type has different strengths. Different blind spots. Different paths to success.

Quiz Questions

Quiz Outcomes