2.
INFORMATIVE EXPERT
People understand you. They just don’t move.What You Recognized in YourselfYour answers pointed to this clearly:When asked for proof, you’d send a longer, explanation-heavy video and say “This really explains my thinking.”People regularly say they loved the insight, but rarely take the next step.Holding attention feels risky unless you keep adding more context or examples.Under pressure, your default is explaining, clarifying, or giving background.When asked why people should follow your lead, you give a thoughtful, multi-part answer and hope it lands.You’re clear. You’re intelligent. You’re just not directing the moment.The Real CostPeople agree with you. They nod. They say “That makes sense.”Then nothing changes.Authority without direction becomes intellectual entertainment.The Gap You Just SawYou don’t yet have:a performance segment designed to move people to a decisiona long-form authority piece that proves you can hold a room, not just inform itclear openings and closings that guide actionlanguage that converts understanding into movementYou’ve mastered explanation. You haven’t installed leadership moments.What Magnetic Authority InstallsInside the Magnetic Authority Foundations, you build:a Persuasive Performance Clip engineered for decisionsa 10–15 minute Long-Form Authority Segment that holds attention start to finisha Magnetic Authority Language Bank with openings, reframes, and closingsa measured authority delta proving behavior changeIf you’re done being respected but not followed, the Magnetic Authority Foundations program is your correction.