The Lead-Leak Audit

Quiz Questions

• 1.
  Does your current branding (logo, colours, fonts) feel unique and help you stand out in your crowded coaching/service-provider space?

  • A.
    Not at all - it's very similar to those in my industry
  • B.
    Somewhat - some elements stand out, but it could be stronger
  • C.
    Absolutely - it’s instantly recognisable and unique
• 2.
  Do your brand visuals feel cohesive across all touchpoints (social, website, email, etc.)?

  • A.
    No - every platform feels a bit all over the place
  • B.
    Mostly - some areas are cohesive, but it’s not consistent everywhere
  • C.
    Yes - my brand visuals feel seamless and intentional everywhere
• 3.
  Do you love your current branding and feel proud to share it with the world?

  • A.
    Honestly, no - I hesitate to send people to my site or socials
  • B.
    Sometimes - I like parts of it, but I still feel unsure
  • C.
    Yes - I feel confident and proud whenever I share my branding
• 4.
  Does your branding make your business feel current, professional, and worthy of high-ticket clients?

  • A.
    Not really - it feels outdated or “fine for now"
  • B.
    Somewhat - it feels professional in some areas, but not premium
  • C.
    Absolutely - it radiates authority, professionalism, and high-ticket value
• 5.
  Does your copy (messaging) focus on the results your clients get, rather than just features or your process?

  • A.
    Not at all - it’s mostly “what I do” and the inclusions/features
  • B.
    Sometimes - I mention results, but it’s not super clear
  • C.
    Absolutely - it’s all about the transformation and outcomes my clients experience
• 6.
  Does your messaging speak directly to your ideal high-ticket clients without over-explaining?

  • A.
    No - I feel like I have to explain everything or justify myself
  • B.
    Kind of - but sometimes it’s still vague or fluffy
  • C.
    Yes - it’s crystal clear, speaks directly to their needs, and helps builds instant trust
• 7.
  Do you find it easy to write about what you offer and the value you provide?

  • A.
    Not really - I struggle to say it without it feeling generic or vague
  • B.
    Sometimes - I get some things across, but there's definitely room for improvement
  • C.
    Yes - I can confidently communicate exactly what I do and why it matters to my dream clients
• 8.
  When people read through your website, do your dream clients feel like you “get them” immediately?

  • A.
    Not really - they usually don’t respond with anything that shows connection
  • B.
    Occasionally - some people resonate, but it’s not consistent
  • C.
    Absolutely - they usually say "your website really resonates with me."
• 9.
  Does your website bring in consistent monthly leads and help you sign new clients?

  • A.
    Not at all - leads are sporadic
  • B.
    Sometimes - I get inquiries here and there, but nothing consistent
  • C.
    Absolutely - it consistently attracts and converts my ideal clients
• 10.
  Do you love your website’s design and feel proud sending people there?

  • A.
    Nope - I feel embarrassed or hesitant to share it
  • B.
    Sort of - it’s okay, but it doesn’t fully reflect my expertise or style
  • C.
    Yes - I feel confident and excited to send anyone there
• 11.
  Does your website communicate trust and credibility, positioning you as a go-to expert?

  • A.
    Not really - it doesn’t make me look professional or premium
  • B.
    Partially - some parts do, but overall it could do more
  • C.
    Absolutely - visitors instantly see my expertise and feel confident investing
• 12.
  Does your website have a clear goal for each visitor and guide them toward taking action

  • A.
    Not at all - I've never mapped out what visitors should do next
  • B.
    Sort of - I have some CTAs, but the journey isn’t clear
  • C.
    Absolutely - every page guides visitors toward the next step and encourages action

Quiz Outcomes

• 1.
  High-Authority Online Presence

  Your online presence is doing exactly what it should: it’s acting as a sales tool. Because your messaging is sharp and your visuals scream "authority," you aren't leaking leads, you’re capturing them.You’ve successfully closed the gap between how good you are and how you’re perceived. Your copy speaks directly to your dream clients, and your website strategy removes every ounce of friction, making it a "no-brainer" for people to hire you.You’re not just showing up online... you’re making your expertise undeniable. Keep this momentum going, you're smashing it!
• 2.
  Expert in Hiding (Your Branding, Messaging & Website Could Be Stronger)

  There’s some good stuff happening, but your online presence isn’t fully showing your brilliance yet and that's costing you leads. Right now, some elements feel generic or inconsistent, your messaging could be sharper, and your website is likely not fully guiding dream clients to take the next step.This means:Your visuals may not stand out in a crowded marketYour messaging isn’t 100% showing the specific results you deliverYour website isn’t fully doing the heavy lifting of converting visitors into clientsWith some strategic tweaks, you can turn your site, messaging, and visuals into a system that attracts and warms up clients, so they see exactly why they should invest in you.
• 3.
  Lead-Leak Emergency (Your Branding, Messaging & Website Need Work)

  Right now, your online presence isn’t showing how amazing you are, and it’s stopping dream clients from finding and investing in you. If your branding, messaging, or website feels generic, inconsistent, or confusing, it’s quietly capping your growth and leaking a whole lot of potential income!This means:Your visuals blend in with competitors instead of standing out, they don't reflect your value and all you have to offerYour messaging isn’t specific, clear, or compelling enough to convert your ideal clientsYour website may be confusing, overwhelming, badly designed or failing to guide visitors toward working with youFixing this strategically will change the game (just read my testimonials if you don't believe me). Suddenly, your online presence will work as your silent sales team, attracting clients who already get your value before you even speak to them.