You know what to eat. So why can't you stop thinking about food?

Quiz Questions

• 1.
  When it comes to losing weight, what do you need most right now?

  • A.
    To find a middle ground, not "perfect" or "off the rails"
  • B.
    An approach that actually works with my changing body
  • C.
    Ways to handle stress and emotions that aren't food
  • D.
    To break the restrict-then-binge pattern for good
  • E.
    Some structure that doesn't feel like another diet
• 2.
  What typically sends you off track?

  • A.
    One slip and I think "I've blown it"
  • B.
    Cravings that come from nowhere, especially with hormonal shifts
  • C.
    A hard day, food is the only thing that helps
  • D.
    Not having any plan, I just eat randomly and feel chaotic
• 3.
  When things don't go to plan, what usually happens next?

  • A.
    I feel like a failure and often keep eating since the day's ruined
  • B.
    I feel confused, my body just wanted it and I don't know why
  • C.
    I feel temporarily better, then emotionally worse
  • D.
    I vow to be stricter tomorrow to make up for it
  • E.
    I feel lost, I don't even have a plan to be "off" from
• 4.
  What would need to change for fat loss to finally work for you?

  • A.
    I'd need to stop the all-or-nothing cycle that ruins my consistency
  • B.
    I'd need an approach that works with my midlife hormones, not against them
  • C.
    I'd need to stop using food to cope so I can stay on track
  • D.
    I'd need to break the restrict-binge pattern that keeps pulling me back
  • E.
    I'd need some structure that actually works without feeling like a diet

Quiz Outcomes

• 1.
  What's stalling you: All or nothing thinking

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  Monday you meal prepped. Tuesday you ate exactly what you planned. Wednesday a colleague brought cake and you had a slice, then thought "well, I've blown it now" and finished the day with a takeaway because you might as well start fresh next week. Sound familiar?You operate in absolutes. Perfect or failed. On plan or off the rails. There's no middle ground in your world, which means one biscuit carries the same weight as twenty, so you might as well have twenty. You've started over more times than you can count. Every Monday feels like a fresh chance to finally get it right. But here's what nobody's told you: the ability to be "perfect" from Monday to Wednesday isn't your strength. It's the thing that's keeping you stuck.Fat loss doesn't require perfection. It requires consistency across time, and right now you're giving it three perfect days followed by four chaotic ones. Your action plan shows you how to break the all-or-nothing pattern for good
• 2.
  What's stalling you: Food is your coping tool

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  You know the difference between physical hunger and emotional hunger. You've read the articles. You know you're "supposed to" sit with your feelings, journal, go for a walk, call a friend. And sometimes you do those things. But sometimes, honestly? You just want the bloody crisps. Because the crisps work. They take the edge off. They fill the gap. They make 9pm survivable when the day has been too much.The guilt comes after, of course. "Why can't I just have one?" "Why do I always do this?" But here's what nobody tells you: beating yourself up about emotional eating doesn't stop it. It just adds shame to the pile of feelings you were already trying to eat your way through.You don't need more willpower. You don't need to feel worse about yourself. You need more tools in your toolkit, so food doesn't have to carry the entire emotional load. Your action plan shows you exactly how to build them, without taking away the only coping mechanism you've got before you have something else in place.
• 3.
  What's stalling you: The restrict-binge cycle

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  You're disciplined. You can go hard when you decide to. Strict meal plan? You'll follow it to the letter. No carbs? Fine. No sugar? Done. 5am workouts? You'll set the alarm. When you're "on it," you're really on it. The problem is you can't stay on it, and you can't figure out why.Here's what's actually happening: restriction builds pressure. Every "no" adds to it. Every craving you override, every time you eat the salad when you wanted the sandwich, every moment of "discipline" is adding air to a balloon. And eventually, balloons pop. The binge isn't a failure of willpower. It's the inevitable result of relying on willpower in the first place.You don't need more self-control. You've got plenty. You need an approach that doesn't require you to"just keep pushing through". Your action plan shows you how to get off the restrict-binge rollercoaster for good.
• 4.
  What's stalling you: Midlife hormone changes

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  You used to know your body. Cut back a bit, move a bit more, weight came off. Simple. Now? You're doing everything "right" and nothing's shifting. Or worse, it's going the other way. Your sleep's a mess. You're wired at midnight and exhausted by 2pm. Cravings hit out of nowhere, and they're not subtle, they're screaming. You're holding weight around your middle that wasn't there five years ago. Some days you're ravenous, other days food doesn't interest you at all.You're not lazy or broken and your metabolism is fine. You're not "letting yourself go." But you are dealing with a fundamental shift in your body that nobody warned you about and most diet advice completely ignores. What worked at 35 genuinely, physiologically cannot work the same way at 45 or 50. Your body has changed the rules, and you're still trying to play the old game.Your action plan shows you what's actually happening hormonally and what to do about it, so you can stop fighting your biology and start working with it.
• 5.
  What's stalling you: No structure after ditching diets

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  You did the work. You read the books, rejected diet culture, stopped weighing yourself, threw out the food rules. And it felt like freedom... for a while. But now? You feel like it just swapped one kind of chaos for another. Meals feel random. You've lost trust in your own signals. Some days you barely eat, other days you can't stop, and none of it feels intuitive at all. The anti-diet world told you to "just listen to your body" but your body seems to be speaking a language you don't understand anymore.Here's what nobody told you: after years of dieting, of following external rules, of overriding your hunger and ignoring your fullness, your internal signals aren't broken. They're just buried. You've spent so long being told what, when, and how much to eat that suddenly removing all structure feels like freefall, not freedom. Your body's signals need time to come back online, and you need some scaffolding while that happens.You haven't failed at intuitive eating. You've just discovered that rejecting all structure isn't the same as finding what actually works for you. There's a middle path between rigid rules and total chaos, and your action plan shows you exactly how to find it.