Wild Orange Strategies

Quiz Questions

• 1.
  In our business we value being the most:

  • A.
    Trustworthy
  • B.
    Up-to-date with the latest
  • C.
    Convenient
  • D.
    Luxurious
  • E.
    Durable and built to last
• 2.
  We want our clients to feel:

  • A.
    Part of a revolution
  • B.
    Nurtured
  • C.
    Wild and free
  • D.
    Special and high-class
  • E.
    Happy and at ease
• 3.
  In our business we feel this way about failure:

  • A.
    All failure risks are mitigated; we can’t fail or make a mistake. We lose customers if this happens!
  • B.
    It’s a given, without failure there can be no innovation. Fail and fail again!
  • C.
    Mistakes are part of the adventure. If they want to go elsewhere, that’s ok, we get it.
  • D.
    If we fail, we are on damage control and need to work hard to restore our brand reputation and client trust.
  • E.
    When mistakes happen it affects us personally. We listen to their complaints and see what we can do differently with sincere apologies.
• 4.
  We want to interact with our clients:

  • A.
    It’s important to be available and give a first-class experience. We interact through glossy brochures, fancy showrooms, and often meet our clients at a trendy cafe.
  • B.
    All the time! We want them to think of us as partners on this journey. We are as available as possible to cater to their needs.
  • C.
    We only ever hear from our clients when things go wrong, otherwise there’s really no need to speak directly or interact with them face-to-face or over the phone. They just email us.
  • D.
    We are always available for our clients and customers. When you’re going off the beaten track, you want confidence that our products and services have what it takes to go the distance.
  • E.
    We love our customers but use a hybrid contact process to ensure a customer relationship while being super-efficient. We don’t need to talk all the time; they just follow us on socials.
• 5.
  As a business we give off:

  • A.
    Seen not heard vibes
  • B.
    Wholesome vibes
  • C.
    Old money vibes
  • D.
    Adventurous vibes
  • E.
    Creative vibes
• 6.
  For us we want our customers to:

  • A.
    Value timelessness and classic features
  • B.
    Think of us when they need our service and never need to think about us (or our competitors) again
  • C.
    Feel supported and confident
  • D.
    Get off the beaten track and go where they haven’t been before
  • E.
    Take action and love the idea of change
• 7.
  When making decisions in our business, we prioritise:

  • A.
    Trying bold new ideas and backing ourselves to see what happens
  • B.
    Doing what feels right for our customers and our values, even if it’s not the fastest or most profitable option
  • C.
    Refined choices that enhance perception, experience, and long-term brand value
  • D.
    What’s proven, logical, and most likely to deliver consistent results
  • E.
    What will hold up under pressure and work in the real world when it's put to the test
• 8.
  Our brand voice would best be described as:

  • A.
    Clear, confident, and authoritative
  • B.
    Warm, genuine, and reassuring
  • C.
    Polished, aspirational, and considered
  • D.
    Energetic, bold, and maybe a little bit cheeky
  • E.
    Straight-talking, no-nonsense, and grounded
• 9.
  When customers choose us over competitors, it’s usually because:

  • A.
    We excite them and make things feel fresh and different
  • B.
    They trust us and feel safe in our hands
  • C.
    We offer an high-class experience that is exclusive and customised. They can’t get it elsewhere
  • D.
    We know our stuff and make smart decisions on their behalf
  • E.
    We’re tough, reliable, and built for situations where others fall short
• 10.
  If our business was a Game of Thrones character, it’d be similar to:

  • A.
    Image Source

    Jon Snow - Honest & Noble
  • B.
    Image Source

    Daenerys Targaryen - Bold & Daring
  • C.
    Image Source

    Tyrion Lannister - Intelligent & Resilient
  • D.
    Image Source

    Margaery Tyrell - Elegant & Charming
  • E.
    Image Source

    Tormond Gianstbane - Tough & Free
• 11.
  The kind of growth that excites us most looks like:

  • A.
    Rapid momentum, buzz, and being known as a brand that’s shaking things up
  • B.
    Long-term relationships and loyal customers who stay with us for years
  • C.
    Scalable systems, strong foundations, and sustainable performance
  • D.
    Expanding into new territory and taking on challenges others avoid
  • E.
    Carefully curated growth that maintains exclusivity and quality

Quiz Outcomes

• 1.
  Sincere

  You’re warm, genuine, and deeply people-first.You lead with care and integrity. Your brand is built on trust, honesty, and doing the right thing, even when no one is watching. People feel safe with you. They feel heard, supported, and respected, and that’s why they choose you.These brands aren’t trying to impress or disrupt. They’re here to build relationships that last.Well Known Sincere BrandsDr Bronner's, Beyond Blue, OxfamYour SuperpowersTrust, Empathy, Emotional Safety, Loyalty, Long-Term Relationships, Vulnerability Your Blind SpotsYou may prioritise being kind and accommodating to the point where your value feels understated. Be mindful not to confuse humility with invisibility, your impact deserves to be clearly communicated.Marketing Strategy ConsiderationsYour marketing works best when it’s honest, human, and reassuring. Storytelling, community engagement, testimonials, and real client experiences are powerful tools for you. Avoid over-polishing or hype; people connect with your authenticity, not perfection.Consistency and clarity matter more than volume. Every touchpoint should reinforce trust.
• 2.
  Exciting

  You’re bold, energetic, and a change maker. You exist to energise, disrupt, and move people into action. You lead with possibility and progress. Your brand exists to shake things up, challenge what’s normal, and make people feel like something better is within reach. You don’t calm people down, you fire them up.People are drawn to you because you make change feel exciting, accessible, and worth jumping into. Your brand thrives on momentum, creativity, and possibility. Well known Exciting BrandsHiSmile, Uber, CanvaYour SuperpowersMomentum, innovation, action, inspiration, daring, breaking the status-quo Your Blind SpotsYou may move so fast that clarity and consistency slip. Be mindful not to prioritise novelty over focus (other wise known as Shiny Object Syndrome) without a clear anchor, excitement can turn into noise or burnout (for both you and your audience).Marketing Strategy ConsiderationsYou thrive on launches, bold ideas, and high-energy campaigns. Social-first content, influencer or personality-led marketing, PR, partnerships, and rapid experimentation work well for you. Visibility matters, your brand performs best when it’s seen, shared, and talked about.Just make sure your message stays simple and repeatable as you grow.
• 3.
  Competent

  You’re reliable, intelligent, and results-focused. You win on credibility, logic, and reliability. People trust you to “just get it right.” You lead with execution. Your brand exists to deliver outcomes efficiently, accurately, and at scale. People trust you not because you’re warm or exciting but because you’re dependable, proven, and consistent.Your brand reduces risk. It removes uncertainty. It works.Well Known Competent BrandsAGL Energy, Commonwealth Bank, IBM, Mastercard Your SuperpowersReliability, Systems Thinking, Precision, Scale, Risk ManagementYour Blind SpotsYou may underestimate how “cold” or impersonal your brand can feel to people who need reassurance or inspiration. Be mindful that while competence builds trust, clarity in communication still matters. There's the possibility you could be perceived as 'just about the money' and not the customer.Marketing Strategy ConsiderationsYour marketing should focus on proof: performance data, uptime, reliability, case studies, and consistency. Plain language works better than persuasion. Your brand earns trust through repetition, not novelty.You don’t need to be exciting, you need to be solid. Awards in your area of expertise prove your credibility.
• 4.
  Sophisticated

  You’re refined, distinguished, and come at a premium. Your brand signals quality, taste, and a high-class experience. People buy how they want to be perceived by others. Your brand feels composed, considered, and confident. People choose you because you signal quality, judgment, and credibility.Well known Sophisticated BrandsLouis Vuitton, Kollosche, Gwingana Retreat and Spa Your SuperpowersPerceived value, desirability, luxury, exclusivity, taste, restraintYour Blind SpotsFeeling inaccessible or “too polished” that you come across as fake or unapproachable and intimidating. You may rely too heavily on status. Some audiences may feel unsure how to engage with you if your brand feels too reserved or distant.Marketing Strategy ConsiderationsStunning visual identity and elegant tones are essential. Sophisticated brands tend to incorporate strong user experience design. You could consider utilising limited releases and waitlists. Sponsorships, collaborations can be effective when used appropriately. Avoid trends and gimmicks - you're brand doesn't follow the trends, it rises above them and commands respect.
• 5.
  Rugged

  You’re tough, independent, and built for real life - No BS. Your brand thrives where others feels uncomfortable. Your brand is designed to perform in tough conditions, when things are unpredictable, messy, or high-pressure. People trust you because you don’t flinch when it gets hard. You aren't afraid to call a spade a spade and stand for adventure, independence, and capability.Well Known Rugged Brands Ringers Western, Queensland State Emergency ServicesYour SuperpowerGrit, Practicality, Durability, Calm Under Pressure, Self-RelianceYour Blind SpotsBeing perceived as unprofessional, too harsh, or too rough around the edges. You may undervalue storytelling or visibility, assuming performance alone is enough. While results matter, people still need help understanding the strength behind what you do.Marketing Strategy ConsiderationsFocus on real-world use, longevity, and proof under pressure. Case studies, demonstrations, customer stories, and behind-the-scenes content work better than polished campaigns.Plain language and straight-talk beats clever messaging every time. Be confident and use bold CTA's.  
• 6.
  Sincere + Exciting

  You're warm, creative and inspire change!You lead with heart and momentum. You encourage people to take action and feel good about it. You're trustworthy and people want to associate with you because you're not only kind but super cool!These brands are about genuine connection and having lot's of fun along the way.Well Known Sincere + Exciting BrandsCoca-Cola, F45 Training, Tony Robbins, Thank YouYour SuperpowersConnection, Authenticity, Trust, Inspirational, Break-the Status QuoYour Blind SpotsYou may under share the real impact you have on customers. Be mindful of inconsistency, shiny-object syndrome can dilute your message if you’re not anchored to a clear strategy.Marketing Strategy ConsiderationsStorytelling is your secret weapon. Community-driven hype campaigns, launches, sneak peeks, events, PR, and personality-led or influencer-style content work incredibly well for you.
• 7.
  Sincere + Competent

  You’re trustworthy, capable, and quietly confident.People trust you because you make complex things feel manageable. They feel genuinely supported by you, while also knowing you’ll get the job done properly. You don’t overpromise or oversell, you build trust through consistency, clarity, and doing what you say you’ll do.These brands feel safe, dependable, and deeply human, without ever feeling amateur.Well Known Sincere + Competent BrandsAAMI Insurance, H&R Block, Red CrossYour SuperpowersTrust, Reliability, Calm Authority, Long-Term RelationshipsYour Blind SpotsYou may downplay your expertise because it feels “obvious” to you. Be mindful that being warm doesn’t mean you can’t confidently own your skill, experience, and results. Sometimes, you can become inconvenient by trying to force a deeper relationship on the client then what they are looking for.Marketing Strategy ConsiderationsEducational content works exceptionally well for you, think explainers, guides, FAQs, and behind-the-scenes insights. Testimonials and real case studies help reinforce your credibility without feeling boastful. Consistency is more important than flashy. You could consider a story-telling messaging strategy too.
• 8.
  Sincere + Sophisticated

  You’re warm, honest, yet elegant and deeply considered.You create premium experiences that still feel personal. Your brand makes people feel looked after and elevated, like they’re in safe hands, but also being treated to something special.This combination is all about understated confidence and meaningful connection, without noise or hype - it's all class.Well-Known Sincere + Sophisticated BrandsFlannery's Organic Wholefood, Aesop, The White Company, Larsen JewelleryYour SuperpowersEmotional Intelligence, Premium Experience, Trust, Taste, Attention to Detail, Centered around a worthwhile cause or mission.Your Blind SpotsYou may unintentionally come across as reserved or harder to approach. Be careful not to over-polish to the point where people aren’t sure how to start the relationship.Marketing Strategy ConsiderationsFocus on refined storytelling, brand experience, and visual consistency. Less content, done beautifully, works better than volume. Behind-the-scenes craftsmanship, values-led narratives, and high-quality photography or design will elevate your positioning.
• 9.
  Sincere + Rugged

  You’re honest, grounded, and built to last.You show up when it matters most. People trust you because you’re real, dependable, and not afraid to get your hands dirty. You value integrity over image and substance over shine.Your brand feels like someone you can rely on, especially when things get tough.Well-Known Sincere + Rugged BrandsPatagonia, John Deere, Surf Life Saving AustraliaYour SuperpowersIntegrity, Reliability, Resilience, Practical Support, LoyaltyYour Blind SpotsYou may undersell your value or assume people “just know” what you offer. Don’t mistake humility for invisibility, your impact deserves to be articulated clearly. You may also come across as a little rough around the edges and that could make you less approachable then you want to be.Marketing Strategy ConsiderationsPlain language works best. Use real stories, real people, and real outcomes. Case studies, customer stories, and community-based marketing are powerful for you. Avoid over-polishing, authenticity is your advantage here.
• 10.
  Exciting + Competent

  You’re bold, confident, and make progress feel possible.You bring energy and execution. People are drawn to your ideas because they’re exciting but they trust you because you can actually deliver on them. You don’t just inspire change; you make it happen with structure and intelligence.These brands feel future-focused, smart, and capable, they turn innovation into results.Well-Known Exciting + Competent BrandsTesla, Xero, Monday.com, Netflix and pretty much anything that comes out of Silicon Valley.Your SuperpowersMomentum, Innovation, Credibility, Strategic Thinking, Confident LeadershipYour Blind SpotsYou may assume people can “keep up” with your pace. Be careful not to move so fast that your audience misses the value of what you’ve built or feels left behind.Marketing Strategy ConsiderationsThought leadership, launches, and educational content that showcases how your ideas work are ideal. Product demos, behind-the-scenes builds, and roadmap-style content help anchor your excitement in competence.
• 11.
  Exciting + Sophisticated

  You’re magnetic, aspirational, and effortlessly cool.You create desire. Your brand feels modern, stylish, and forward-thinking. People don’t just want what you offer, they want to be associated with it. You sell the dream, but with taste and intention.These brands feel elevated and exciting without being chaotic or gimmicky.Well-Known Exciting + Sophisticated BrandsApple, Airbnb, Virgin, Culture KingsYour SuperpowersDesirability, Brand Presence, Creativity, Cultural Relevance, VisionYour Blind SpotsYou may lean too heavily into aesthetics or aspiration without always articulating the substance behind it. Make sure people understand why you’re worth choosing, not just why you look good.Marketing Strategy ConsiderationsVisual storytelling is key. Brand campaigns, PR, collaborations, and high-quality content perform well. Less frequency, higher impact works best and every touchpoint should feel intentional and on-brand.
• 12.
  Exciting + Rugged

  You’re adventurous, fearless, and built for the edge.You thrive outside the rules. Your brand attracts people who want freedom, challenge, and experiences that feel real, not manufactured. You’re not here to be polished; you’re here to push boundaries and explore what’s possible.These brands feel bold, untamed, and unapologetically independent.Well-Known Exciting + Rugged BrandsRed Bull, GoPro, Stacked Farm, Our CowYour SuperpowersBravery, Differentiation, Authenticity, High Energy, Trailblazing SpiritYour Blind SpotsYou may resist structure or systems because they feel restrictive. Be mindful that a little discipline behind the scenes can actually support your freedom, not limit it.Marketing Strategy ConsiderationsStory-led, experience-driven content works best; think real-world adventures, bold opinions, and community stories. Events, partnerships, video, and raw behind-the-scenes content are powerful channels for you.
• 13.
  Competent + Sophisticated

  You’re polished, precise, and quietly authoritative.You lead with intelligence and refinement. Your brand doesn’t need to shout, your expertise, systems, and standards speak for themselves. People choose you because you feel considered, credible, and composed. You bring structure and taste.These brands feel like the smartest person in the room… without needing to announce it.Well-Known Competent + Sophisticated BrandsMcKinsey & Company, Goldman Sachs, MinterEllisonYour SuperpowersAuthority, Precision, Strategic Thinking, Credibility, Long-Term ValueYour Blind SpotsYou may assume your audience understands the depth of your expertise without explanation. Be mindful not to become so polished or reserved that people feel intimidated or unsure how to engage with you.Sophistication should invite trust, not distance.Marketing Strategy ConsiderationsThought leadership is your sweet spot. Whitepapers, considered long-form content, speaking engagements, and well-crafted case studies work exceptionally well. Your brand benefits from fewer touchpoints, executed at a high standard, rather than frequent or reactive marketing.Consistency, clarity, and restraint are key, everything you put out should reinforce your authority and taste.
• 14.
  Competent + Rugged

  You’re dependable, capable, and built for real-world pressureYou lead with expertise that holds up when things get hard. Your brand isn’t about theory or polish, it’s about systems, skill, and reliability in environments where failure isn’t an option. People trust you because you’ve proven you can deliver under pressure.These brands feel steady, capable, and resilient, the kind people turn to when the stakes are high.Well-Known Competent + Rugged BrandsCaterpillar, Makita, The Royal Flying Doctors Service of AustraliaYour SuperpowersReliability, Practical Expertise, Resilience, Problem-Solving, Trust Under PressureYour Blind SpotsYou may assume your capability speaks for itself and while it often does, people still need help seeing the value you bring. Be careful not to undersell your expertise or appear overly utilitarian when strategic clarity could elevate your positioning.Marketing Strategy ConsiderationsCase studies, real-world applications, and outcome-focused messaging work best. Show how you perform in tough conditions not just when everything goes to plan. Plain language, proof points, and demonstrations of durability will outperform flashy campaigns.
• 15.
  Sophisticated + Rugged

  You’re understated, resilient, and quietly powerful.You combine refinement with strength. Your brand doesn’t chase attention or trends, it’s confident in its substance and built to last. There’s an elegance to how you operate, but beneath it sits serious capability and endurance.These brands feel premium without fragility. Polished, but never delicate.Well-Known Sophisticated + Rugged BrandsLand Rover, Rolex, Tauck TravelYour SuperpowersQuiet Confidence, Longevity, Strength with Restraint, Premium Trust, Enduring ValueYour Potential Blind SpotsYou may rely too heavily on reputation or assumed quality, leaving some audiences unsure how to engage with you. Be mindful not to become so reserved that your relevance feels distant or inaccessible.Marketing Strategy ConsiderationsFocus on craftsmanship, heritage, and performance over time. Long-form storytelling, refined visuals, and selective visibility work well. Less frequent, high-quality touch points reinforce your authority and reinforce that you don’t need to prove yourself loudly.