What’s Blocking Your Podcast From Bringing You Clients?

Image Source

Quiz Questions

1.
Which statement best describes your podcast right now?
- A.
  I’m publishing consistently but it isn’t bringing in clients
- B.
  My podcast is growing slowly and I’m not sure why
- C.
  People tell me they love my podcast, but it rarely leads to inquiries
- D.
  I’m not sure if my podcast is really even helping my business
2.
When someone lands on your podcast, how quickly would they understand who it’s for?
- A.
  Immediately - it’s very clear who my podcast helps
- B.
  They’d probably get it after listening to a few episodes
- C.
  It’s somewhat broad because I talk about several related topics
- D.
  I’m not sure it’s obvious who the show is meant for
3.
How intentionally are your episodes connected to the work you offer?
- A.
  Most episodes clearly relate to my offers
- B.
  Some episodes do, but others are more general content
- C.
  I mostly talk about topics I think my audience wants to hear
- D.
  I haven’t really connected my episodes to my offers
4.
How do you usually come up with episode titles?
- A.
  I research what my audience might search for
- B.
  I try to make them clear but don’t focus much on search
- C.
  I write titles that sound catchy or creative
- D.
  I mostly use the topic of the episode as the title
5.
Where do most of your listeners currently find your podcast?
- A.
  Podcast search or Google
- B.
  Social media promotion
- C.
  Word of mouth or referrals
- D.
  I’m not really sure
6.
At the end of your episodes, what usually happens next for your listener?
- A.
  I clearly guide them to one next step (email list, offer, etc.)
- B.
  I mention a few things they could do next
- C.
  I usually wrap up without a specific action
- D.
  It varies depending on the episode
7.
How often do listeners from your podcast join your email list?
- A.
  Pretty regularly
- B.
  Occasionally
- C.
  Rarely
- D.
  I don’t currently send listeners to my email list
8.
How clear is the path from your podcast to working with you?
- A.
  Very clear - listeners know exactly how to take the next step
- B.
  It’s mentioned occasionally but not consistently
- C.
  People would probably have to look around to figure it out
- D.
  I don’t think I’ve really explained it
9.
If your podcast suddenly started bringing you clients tomorrow, what do you think would have changed?
- A.
  My messaging would feel clearer to the right audience
- B.
  My episodes would finally connect to my offers
- C.
  More of the right people would discover the podcast
- D.
  Listeners would actually take the next step after listening
- E.
  The path from podcast to working with me would be clearer

Quiz Outcomes

1.
Conversion Leak
Image Source
Your Podcast Is Building Trust… But Not ClientsLooks like your podcast has a Conversion Leak.Many podcasts have more than one leak, but this is the first place I’d look.Your podcast is doing a lot right. People are listening. They trust you. They’re learning from you.But when it comes to wanting to work with you…it feels inconsistent or unclear.Listeners enjoy your content, but they’re not naturally moving toward your offers.That connection isn’t fully in place yet.
2.
Engagement Leak
Image Source
People Are Listening… But They’re Not Taking The Next StepLooks like your podcast has an Engagement Leak.Many podcasts have more than one leak, but this is the first place I’d look.People are listening to your episodes…but they’re not doing anything after.No clicks. No next step. No real movement.It’s a lack of clear direction.So your podcast builds attention…but not action.
3.
Episode Alignment Leak
Image Source
Your Episodes Are Helpful… But They Aren’t Leading AnywhereLooks like your podcast has an Episode Alignment Leak.Many podcasts have more than one leak, but this is the first place I’d look.Your episodes are strong on their own…but they’re not building toward anything together.So listeners learn from you, but they don’t move any closer to working with you.Without that connection, listeners don’t move any closer to working with you.
4.
Relevance Leak
Image Source
Your Podcast Might Be Attracting The Wrong PeopleLooks like your podcast has a Relevance Leak.Many podcasts have more than one leak, but this is the first place I’d look.Your podcast may be attracting listeners…but not the ones most likely to become clients.The content is helpful, but it’s not specific enough for the right person to immediately think: “This is exactly for me.”So people listen and enjoy it…but don’t see themselves taking the next step with you.
5.
Searchability Leak
Image Source
Your Podcast Is Harder To Discover Than It Should BeLooks like your podcast has a Searchability Leak.Many podcasts have more than one leak, but this is the first place I’d look.Your content may be strong…but right now, your podcast depends on you to promote it.When you share it, people listen. When you don’t, growth slows down.Which means new listeners aren’t finding you consistently.This usually comes down to how your episodes are titled and positioned.

What’s Blocking Your Podcast From Bringing You Clients?

Take this 2-minute quiz to find what’s stopping your podcast from turning listeners into clients.

Quiz Questions

Quiz Outcomes