Where is your revenue actually leaking?

Quiz Questions

• 1.
  When someone asks what kinds of businesses you work best with, how does your team respond?

  • A.
    We have a clear, specific answer — and it's consistent across the team
  • B.
    We have a general sense, but it's not documented or consistently communicated
  • C.
    It depends on who you ask — the answer varies
  • D.
    We take anyone who can pay
• 2.
  How would you describe your pipeline right now?

  • A.
    Healthy — consistent leads and a clear view of what's coming
  • B.
    Lumpy — good months and bad months, hard to predict
  • C.
    Mostly referrals and relationships — not much of a system behind it
  • D.
    Thin — we're not generating enough new opportunities
• 3.
  If I asked your sales team what problem you solve for customers, would I get the same answer as your delivery team?

  • A.
    Yes — we're aligned on our value proposition
  • B.
    Mostly, but there are gaps
  • C.
    Probably not — sales and delivery tell different stories
  • D.
    We don't have a consistent answer across the business
• 4.
  When a deal slows down or falls through, how clear are you on why?

  • A.
    Very clear — we debrief consistently and know our loss patterns
  • B.
    We have a rough idea but don't track it systematically
  • C.
    It's usually a guess — price, timing, or competition
  • D.
    Honestly, we're not sure
• 5.
  How confident are you in the revenue data your team reports to you?

  • A.
    Very confident — I trust the numbers and the methodology
  • B.
    Mostly confident, but I sometimes question the inputs
  • C.
    I rely on it but I know it has gaps
  • D.
    I don't fully trust it — too many variables I can't verify
• 6.
  Has your business grown in the last 12 months in line with what you expected?

  • A.
    Yes — on track or ahead of plan
  • B.
    Modest growth but below what we planned
  • C.
    Flat — we've been in a holding pattern
  • D.
    We've gone backwards or lost key accounts
• 7.
  If growth is slower than you'd like, what do you think is the primary cause?

  • A.
    We know exactly what it is and we're actively fixing it
  • B.
    We have a theory but we're not certain
  • C.
    We've tried a few things — new hires, tools, marketing — but nothing's moved the dial
  • D.
    We genuinely don't know where to look

Quiz Outcomes

• 1.
  Your commercial fundamentals are solid. The question is what's capping your growth?

  Your answers suggest a business with real clarity — on your market, your value, and your numbers. The growth constraint at this stage is usually not structural. It's about finding the specific lever that's limiting the ceiling. That could be conversion rate, market expansion, or building a more systematic outbound engine. The answer is in the detail. What this means for you:You're past the foundational problems — the risk now is assuming everything is fine when one area is quietly limiting your upsideThe gap between "good growth" and "strong growth" is usually one or two specific things, not a complete overhaulWithout a structured review, that constraint can stay invisible for yearsAn outside perspective often finds what internal teams stop seeingIf you want an expert set of eyes on where the real leverage is, a Commercial Diagnostic will find it.
• 2.
  Growth is possible — but something upstream is creating drag.

  You have the team and the intent, but your answers point to misalignments creating friction you can feel but haven't fully diagnosed.What this means for you: Inconsistent positioning means your buyers can't self-identify as a fit — they don't see themselves in your messagePipeline unpredictability isn't a sales team problem — it's usually a targeting or messaging problem in disguiseEvery dollar spent on marketing or new hires before this is fixed returns less than it shouldYou're likely closer to a breakthrough than a breakdown — but the path needs to be clearerA Commercial Diagnostic will tell you exactly where the drag is coming from — and what to fix first.
• 3.
  Your team is working hard. The commercial foundation isn't working with them.

  Your answers suggest the problem isn't effort — it's alignment. When sales and delivery tell different stories and pipeline is unpredictable, the issue is almost always upstream of the sales team.What this means for you: Your buyers can't self-identify as a fit — they don't see themselves in your messageYou're likely competing on price by default, because you've given people no other way to compare youA salesperson hired now will struggle — the problem isn't them, it's the lack of a clear story to sellYou've probably already tried a few fixes. The reason they haven't landed is that the root cause hasn't been properly identified yetThis is exactly what a Commercial Diagnostic is built for. Book a conversation to find out what's actually breaking down.
• 4.
  You have a revenue problem. You just don't know where it starts yet.

  Your answers point to a business where the commercial engine lacks visibility, alignment, and predictability. That's not a reflection of your effort — it's a structural problem that compounds the longer it goes unaddressed.What this means for you:Without visibility into where deals are breaking down, every fix is a guess — and guesses are expensiveYour team is likely working hard on the wrong things, not because they're incapable but because the direction isn't clear enoughThe founders who stay stuck longest are the ones who keep trying new tactics without fixing the underlying issue firstMore spend — on headcount, tools, or marketing — will not fix a structural problemA Commercial Diagnostic is the right first step. It gives you a clear picture of where the breakdown is — before you spend another dollar trying to fix the wrong thing.