What's the best way to market YOUR business?

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Quiz Questions

1.
What kind of business do you run?
- A.
  I sell physical products (handmade, retail, food, gifts etc)
- B.
  I offer a service (therapy, photography, VA, cleaning, hair etc)
- C.
  I coach, train or teach (business, health, skills, wellbeing etc)
- D.
  A mix of products and services
2.
Who are your customers?
- A.
  Mostly local - people come to me or I go to them
- B.
  Mostly online - I can work with anyone, anywhere
- C.
  A mix of local and online
3.
How much time can you realistically spend on marketing each week?
- A.
  Barely any - I'm lucky to get 30 minutes
- B.
  About an hour or two if I'm organised
- C.
  A few hours - it's part of my week
- D.
  As much as it takes - I'm ready to invest time
4.
How do you feel about being on camera or on video?
- A.
  Absolutely not. Hard no.
- B.
  I'd give it a go but it makes me nervous
- C.
  I'm fine with it when I have to be
- D.
  I actually quite enjoy it
5.
Which of these best describes your biggest marketing challenge right now?
- A.
  I don't know where to start or what to focus on
- B.
  I'm posting but getting no results
- C.
  I don't have enough time to be consistent
- D.
  I know what to do, I just need to actually do it
6.
What's your natural way of communicating?
- A.
  I love to write - blogs, captions, emails
- B.
  I'm very visual - I'd rather show than tell
- C.
  I love talking to people - in person or online
- D.
  A bit of everything depending on the day
7.
Where are you in your business right now?
- A.
  Just starting out - I'm finding my feet
- B.
  I've been going a while but growth is slow
- C.
  Things are going okay but I want more
- D.
  I'm doing well and ready to grow properly
8.
Which of these sounds most like you?
- A.
  I'd rather be making/doing my thing than marketing it
- B.
  I enjoy marketing when I know it's working
- C.
  I get overwhelmed by all the options and end up doing nothing
- D.
  I'm quite confident - I just need the right strategy

Quiz Outcomes

1.
The Content Creator
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You're a natural communicator and your best marketing tool is your words.Whether that's a blog, an email list, a podcast or thoughtful social media captions, you have the ability to build real trust and a loyal following through content - and that's one of the most powerful (and sustainable) ways to market any business.Here's where to focus your energy:Start a simple weekly email - even just a few paragraphs of genuinely useful content builds enormous loyalty over timeWrite one blog post a month and repurpose it everywhere - social posts, email content, podcast talking pointsDon't try to be on every platform. Pick one and do it well.Your email list is your most valuable marketing asset - start building it now if you haven't already
2.
The Visual Storyteller
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For makers, product sellers, photographers and visual businessesYour products or work speak for themselves - if people can see them. Your best marketing platforms are the visual ones, and you have a natural advantage that lots of businesses don't: you make beautiful things that people want to look at.Here's where to focus your energy:Pinterest is made for businesses like yours - it drives traffic for months or years from a single pinInstagram works brilliantly when you show the process, not just the finished productBehind-the-scenes content consistently outperforms polished product shots - let people into your worldBuild an email list so you're not entirely dependent on social algorithms
3.
The Relationship Builder
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For local businesses, service providers and people who love peopleYour best marketing happens in person and in community. People buy from people they know, like and trust - and you're brilliant at building that. Your marketing strategy should lean hard into connection, conversation and community rather than trying to shout into the void on social media.Here's where to focus your energy:Word of mouth is your superpower - make it easy for happy customers to recommend you and ask for reviewsFacebook Groups (yours or others) are brilliant for relationship-based marketingNetworking, local events and collaborations with complementary businesses can bring in more clients than any social postA regular email to your list keeps you front of mind with the people who already know you
4.
The Smart & Speedy Marketer
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For busy business owners who need maximum results with minimum timeYou don't have hours to spend on marketing - and you don't need them. What you need is a small number of high-impact activities you can do consistently, even on your busiest days. Less is absolutely more here.Here's where to focus your energy:Pick just one or two marketing activities and do them every single week - consistency beats variety every timeBatch your content - one hour of focused work can create a week's worth of social postsEmail is your highest-return activity for time invested - even a short weekly email builds real relationshipsRepurpose everything - one idea should work hard across multiple platforms