2.
Problem: You're not attracting clients who are already sold on you (Positioning)
This is why people might enquire or show interest.But then: They compare you to other optionsThey take their time to decideThey question your approach or processAnd you end up feeling like you have to convince them, justify your pricing, or prove why you’re the right choice.The shift you need to make:Stop trying to appeal to everyone, you need to be clear on who this is not for so the right people can recognise themselves instantly.