What Kind of Collector Are You?

Quiz Questions

• 1.
  You're at an art fair. Something stops you in your tracks. What made you stop?

  • A.
    It looks like something that would fit your home's decor perfectly.
  • B.
    There's something about it that needs to be figured out.
  • C.
    You have heard of the artist or gallery before.
  • D.
    Something about the energy stopped you but you can't explain it yet.
• 2.
  You find a work you love. It's $3,000. What's your first thought?

  • A.
    I already know exactly where it would go.
  • B.
    I need to know more about the artist before I decide.
  • C.
    Is this the right time to buy work from this artist?
  • D.
    I just know I'd regret not buying it.
• 3.
  When you're deciding whether to buy a work, what does your process actually look like?

  • A.
    I picture it in my space and trust that feeling.
  • B.
    I research the artist until I feel confident enough to decide.
  • C.
    I evaluate the artist's trajectory and whether the timing feels right.
  • D.
    I don't really have a process. I just know when something feels right.
• 4.
  A friend asks why you bought a piece. What's your most likely answer?

  • A.
    It's beautiful and it fits perfectly where I put it.
  • B.
    There's a whole story behind it I find fascinating.
  • C.
    The artist has a serious track record and the timing felt right.
  • D.
    Honestly I can't fully explain it, I just had to have it.
• 5.
  What would make you walk away from a work you were drawn to?

  • A.
    It wouldn't work in my home.
  • B.
    I couldn't figure out what the artist was trying to do or say.
  • C.
    The gallery didn't feel credible to me.
  • D.
    The feeling wasn't there when I came back for a second look.
• 6.
  What does your ideal collection look like?

  • A.
    Cohesive. Everything feels intentional, considered, and like it belonged there from the beginning.
  • B.
    Deep. Every work has a story I can tell.
  • C.
    Smart. It reflect good decisions at the right time.
  • D.
    Alive. The works still surprise me.
• 7.
  What's your biggest fear about buying your first piece of art?

  • A.
    That it won't look right in my home
  • B.
    That I have misinterpreted what the artist is saying
  • C.
    That I'll overpay for something that won't hold its value
  • D.
    That I'll play it safe and miss something I really believed in
• 8.
  One last thing--how would you describe yourself right now?

  • A.
    I'm actively building an art collection.
  • B.
    I have some blank walls and want to fill them with art I love.
  • C.
    I'm just starting to get curious about art.

Quiz Outcomes

• 1.
  You're a Design-Forward Collector.

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  You have an instinct for what belongs in a space, and that's rarer than you think. But the best works don't just fit, they interrupt in exactly the right way.There's a whole dimension of collecting you might be missing, and it starts with learning to look past the room.Watch me walk through all 4 collector types at EXPO Chicago — including yours.
• 2.
  You're a Contextual Collector.

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  You want to understand what you're looking at before you commit. That depth is a real strength; but, the research can become a barrier between you and the work itself.The best pieces grab you before you understand them. Learning to trust that feeling is where everything changes.Watch me walk through all 4 collector types at EXPO Chicago — including yours.
• 3.
  You're a Strategic Collector.

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  You think in decisions and you buy with a long view. But a collection built entirely on logic is a portfolio; and, a portfolio isn't the same thing as a collection that tells your story.The works worth owning make sense AND move you. Finding both at once is harder than it sounds.Watch me walk through all 4 collector types at EXPO Chicago — including yours.
• 4.
  You're a Venturist Collector.

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  You follow energy and you've probably already seen something nobody else noticed. But energy dissipates. There's a difference between a work that's alive and one that's just unfinished.Learning to ask what's actually there is what separates a great instinct from a great collection.Watch me walk through all 4 collector types at EXPO Chicago — including yours.