Have You Outgrown Your Brand?

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Quiz Questions

1.
How long have you been running your business?
- A.
  Under 12 months — I'm still in start-up mode.
- B.
  1–3 years — I've got traction, but my brand is showing its age.
- C.
  3–5 years — established, growing, ready for the next chapter.
- D.
  5+ years — I'm well past start-up. My business is mature.
2.
When you think about your brand right now, the gut feeling is…
- A.
  It looks fine, but my business has way outgrown it.
- B.
  Honestly? I don't really have one yet.
- C.
  It's okay, but it doesn't feel like the business I'm running today.
- D.
  Everything's fine, I just can't keep up with all the creative output.
- E.
  The brand is solid — it's the website that's letting me down.
3.
What's the real reason you're taking this quiz right now?
- A.
  I'm burnt out trying to make all my own graphics every week.
- B.
  I'm done looking like a side hustle. I want to look the part.
- C.
  I'm starting fresh and I need to actually build a brand.
- D.
  I cringe when someone says they'll check out my website.
- E.
  My brand is holding me back from charging what I'm worth.
4.
What would actually shift in your business if you loved your brand?
- A.
  I'd actually send people to my website instead of avoiding it.
- B.
  I'd finally feel ready to put my work out into the world.
- C.
  I'd raise my prices. Confidently. Because I'd look the part.
- D.
  I'd reclaim my Sundays from Canva and focus on the actual business.
- E.
  I'd stop second-guessing every post and email I send.
5.
Which of these hits a little too close to home?
- A.
  I'm on Canva at 11pm on a Sunday way more often than I'd care to admit.
- B.
  I quote a bit lower than I want to, because I don't feel premium enough yet.
- C.
  I redesign the same Canva template every single time I post, because I don't have a real system.
- D.
  I send people DM screenshots instead of linking my website.
- E.
  I haven't really put myself out there — no proper site, no consistent posting, no real visibility.
6.
When you imagine your business in 12 months, you want to feel…
- A.
  Visible. Bookable. Sending people to a site I'm proud of.
- B.
  Confident. Showing up consistently. No more DIY guesswork.
- C.
  Supported. With a creative team in my corner.
- D.
  Unmistakable. Premium. Like the leader in my space.
- E.
  Legit. Ready. Like a real business with a real brand.

Quiz Outcomes

1.
You're The Foundations Founder.
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You have the foundations but something is still missing...You're at the start of something good. Your business is fresh, your ideas are clear — but your brand hasn't quite caught up yet, because you've been a bit too busy actually building the business to sit down and brand it.Here's what's really going on: you don't have a brand problem. You have a 'haven't laid the foundations yet' problem. And until you do, every Instagram post is going to feel like guesswork, every piece of marketing is going to feel scrappy, and every potential client is going to hesitate just a little before they hit "book."The good news? Foundations are the easiest fix in the brand world. The right ones, done properly, change everything.I've got 5 emails coming your way over the next two weeks that go deep on what 'foundations' actually means at your stage, why most founders skip them (and regret it), and what to do about it without overcomplicating things. Check your inbox in a few minutes — the first one's already on its way.
2.
You're The DIY Ditcher.
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You are totally ready to ditch the DIY and you know it...You've outgrown the Canva era and you know it. Your business is doing the thing — the offers are working, the bookings are coming, the niche is locked in — but your brand still looks like the version of you who was figuring it out 18 months ago.Here's what's really going on: you don't have a 'bad brand,' you have a brand that hasn't kept up with you. The DIY job got you here. It won't get you to the next level. And every day you stay in this in-between zone, you're either undercharging, undermarketing, or quietly avoiding showing up at the level you know you're capable of.The DIY era served you. It's just not serving you anymore.I've got 5 emails coming your way over the next two weeks that go deep on what the 'DIY plateau' actually costs you, why founders stay stuck in it longer than they should, and how to get out of it without burning everything down. Check your inbox in a few minutes — the first one's already on its way.
3.
You're The Outgrown Founder.
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You are ready for the next level and your brand just isn't keeping up...Your business has well and truly outgrown the brand wrapped around it. You're years deep, established, with solid offers, solid revenue, and a solid client base. The business is doing what it was always meant to do. But somewhere along the journey, the brand stayed back where it started while you (and the business) kept levelling up.Here's what's really going on: you don't need a 'tidier' brand. You don't need a logo refresh. You need a brand that's been built for who you are now — not patched up from who you were three years ago. Touch-ups won't cut it. What's required is the strategic, top-to-bottom alignment work that pulls everything into the level you're actually operating at.The fact you took the quiz at all means you already know it. The next two weeks are about getting clear on what the move looks like.I've got 5 emails coming your way over the next two weeks. They're going to feel like a mirror. Check your inbox — the first one's already on its way.
4.
You're The Backstage Founder.
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Your brand is good. Your website is keeping people from seeing it...You've done the hard branding work. The visuals are sorted, the colours are dialled, the fonts are good, your Instagram looks great. But somewhere between Instagram and your actual website, the experience falls apart. Maybe the site is slow. Maybe it's outdated. Maybe it's built on a platform you don't even like anymore. So quietly, you've stopped sending people there. You let your Instagram bio be the front door. You let your DM slides do the heavy lifting.The problem? The website is where the actual business happens. It's where bookings happen, payments happen, leads convert, audiences grow. An undercooked website doesn't just look bad — it caps your revenue.The good news: of all the brand problems, this one's the cleanest to fix. Your brand has done the hard part. The site just needs to catch up.5 emails coming your way over the next two weeks. They go deep on what an underperforming website actually costs you, why founders ignore the website problem longer than they should, and what to do about it. Check your inbox.
5.
You're The One-Woman Creative Department.
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Reading your answers, I just want to say one thing: it's not supposed to be this hard...You've done the brand work. You've done the website work. The visuals are sorted, the strategy is in place. And now you're stuck in the part nobody warned you about — the never-ending creative output that comes with running a brand that actually does something. Social graphics, email designs, landing pages, lead magnets, PDFs, pitch decks, new website pages, launch suites, sale graphics, story templates. The list never ends.And up until now, you've been doing it all yourself, on top of running the business, on top of serving clients, on top of trying to have a life outside Canva on a Sunday night.Here's what's really going on: the bottleneck isn't your brand anymore. The bottleneck is your capacity. You don't need a redesign. You need a creative team.I've got 5 emails coming your way over the next two weeks. They go deep on why founders stay solo on creative way longer than they should, what good creative support actually unlocks, and what's possible when you're not the bottleneck in your own brand anymore. Check your inbox.